一个月以后，我参加女儿的表演 － 她一年级，没什么艺术天份⋯⋯ ⋯⋯就算如此 我泪流满面

About a month later, I was at a performance by my daughter -- first-grader, not much artistic talent -- Yet!


And I'm bawling, I'm crying, like a little kid.


And it made all the sense in the world to me.


当时我意识到 把这两个事件连上 其实我生命中唯一重要的事 就是成为一个好父亲

I realized at that point, by connecting those two dots, that the only thing that matters in my life is being a great dad.


比任何事情都重要 我人生中唯一的目标 就是做个好父亲

Above all, above all, the only goal I have in life is to be a good dad.


那天我经历了一个神迹 我活下来了

I was given the gift of a miracle, of not dying that day.


同时我得到另一个启示 像是看见自己的未来 再回来 改变自己的人生

I was given another gift, which was to be able to see into the future and come back and live differently.


我鼓励今天要坐飞机的各位 想像若是一样的事发生在你身上 － 最好不要 － 但想像，你会如何改变？

I challenge you guys that are flying today, imagine the same thing happens on your plane -- and please don't -- but imagine, and how would you change?


有什么是你想做却没做的 因为你觉得你会有其它机会做它？

What would you get done that you're waiting to get done because you think you'll be here forever?


你会如何 改变你的人际关系 不再如此负面？

How would you change your relationships and the negative energy in them?


最重要的是，你是否尽力成为一个好的父母？

And more than anything, are you being the best parent you can?


我在生活中曾有幸 参与了许多令人惊叹的项目。

I have had the distinct blessing in my life to have worked on a bunch of amazing projects.


但做过的最酷的项目 与这家伙有关。

But the coolest I ever worked on was around this guy.


这家伙的名字是TEMPT。


TEMPT是八十年代最初的涂鸦艺术家之一。

TEMPT was one of the foremost graffiti artists in the 80s.


一天他跑完步回到家中 说道，“爸爸，我的腿有些发麻。”

And he came up home from a run one day and said, "Dad, my legs are tingling."


TEMPT现在完全瘫痪了。


我有家做设计和动画的公司， 显然涂鸦是我们在艺术世界中 钦佩和尊敬的一个复杂的部分。

I have a company that does design and animation, so obviously graffiti is definitely an intricate part of what we admire and respect in the art world.


因此，我们决定成为 托尼，也就是TEMPT，事业的赞助者。

And so we decided that we were going to sponsor Tony, TEMPT, and his cause.


因此我去找到他兄弟和他父亲 对他们说，“我们打算给你们些钱。

So I went and met with his brother and father and said, "We're going to give you this money.


他兄弟说道，“我只是想能够再和托尼聊天。

And his brother said, "I just want to be able to talk to Tony again.


我只想能跟他交流 而且他也能跟我交流。”

I just want to be able to communicate with him and him to be able to communicate with me."


我说道，“等等，我曾见过斯蒂芬·霍金，” 不是所有瘫痪的人都能通过这些设备 和别人交流么？

And I said, "Wait a second, isn't that -- I've seen Stephen Hawking -- don't all paralyzed people have the ability to communicate via these devices?"


他回答道，“不，除非是上层社会的人，” 拥有十分惊人的保额， 不然根本做不到。

And he said, "No, unless you're in the upper echelon and you've got really amazing insurance, you can't actually do that.


这些设备不是那么容易得到的。”

These devices aren't accessible to people."


我说道，”好的，你们是怎么交流的？“

And I said, "Well, how do you actually communicate?"


大家有没有看过电影”潜水钟和蝴蝶“？

Has everyone seen the movie "The Diving Bell and the Butterfly?"


那就是他们交流的方式 -- 移动他们的手指。

That's how they communicate -- so run their finger along.


我说道，”这法子太落后了。怎么会这样？“

I said, "That's archaic. How can that be?"


我出现时的心愿仅仅是开张支票， 相反，我开了张 我完全不知道如何兑现的支票。

So I showed up with the desire to just write a check, and instead, I wrote a check that I had no freaking idea how I was going to cash.


我当时向他兄弟和他父亲承诺 -- 大意是，“好的，这样吧： 托尼会能讲话的，我们会给他一台机器， 我们会找出一个能让他再次创作的方式。

I committed to his brother and his father right then and there -- I'm like, "All right, here's the deal: Tony's going to speak, we're going to get him a machine, and we're going to figure out a way for him to do his art again.


因为一个人内在仍然正常却不能交流 实在是太荒唐了”

Because it's a travesty that someone who still has all of that in him isn't able to communicate it."


几个月之后我在一次会议上有个演讲。

So I spoke at a conference a couple months after that.


我遇到了这些被称为GRL的家伙， 涂鸦研究实验室， 他们有一项技术 能让他们把一束光投射到任何表面上， 然后用一个激光笔在上面作画， 这会形成一种暗的间隙。

I met these guys called GRL, Graffiti Research Lab, and they have a technology that allows them to project a light onto any surface and then, with a laser pointer, draw on it, and it just registers the negative space.


他们就四处走动，像这样展示艺术。

So they go around and do art installations like this.


所有这些事，他们称之为一个生命周期。

All the things that go up there, they said there's a life cycle.


首先以性器官开始， 然后是脏话， 接着是诽谤布什 然后人们就看到了艺术。

First it starts with the sexual organs, then it starts with cuss words, then it was Bush slanders and then people actually got to art.


但是他们展示总是内涵了一个生命周期。

But there was always a life cycle to their presentations.


我回到家中，与我妻子共进晚餐时 把这些告诉了她， 大意是，”等等，如果我们知道这项技术 能让你用眼睛控制事物， 为什么我们不想个办法让TEMPT来控制一束激光， 这一他就能再次进行涂鸦了，那就太棒了。“

So I went home and was having dinner with my wife and was telling her about this, and we were like, "Well wait a second. If we know that this technology exists where you can use your eyes to control things, why don't we figure out a way for TEMPT to control a laser and he could do graf again? Well that would be awesome."


大约两年后，一年后， 在通过许多组织 和我们改变了一些情况 我们完成了一些事情

And about two years later, about a year later, after a bunch of organization and a bunch of moving things around, we'd accomplished a couple things.


第一，我们捣毁了保险公司的大门， 我们真的给了TEMPT一台机器 让他能够进行交流 -- 一台斯蒂芬·霍金式的机器。

One, we battered down the doors of the insurance companies, and we actually got TEMPT a machine that let him communicate -- a Stephen Hawking machine.


他真的是最有趣的人 -- 我叫他尤达， 因为你跟他说话，他给你发Email， 你好象觉得，”我还不行。这家伙太出色了。“

And he's seriously one of the funniest -- I call him Yoda, because you talk to the guy, you get an email from him, and you're like, "I'm not worthy. This guy's so amazing."


我们做的另一件事是， 我们聚集了七名来自全世界的程序员 -- 毫不夸张，他们来自世界的每个角落 -- 把他们聚集到我们这儿。

The other thing we did is we flew seven programmers from all over the world -- literally every corner of the world -- into our house.


我妻子和孩子和我搬到了后面的车库里， 这些黑客、程序员、 阴谋论者和无政府主义者接管了我们的房子。

My wife and kids and I moved to our back garage, and these hackers and programmers and conspiracy theorists and anarchists took over our house.


我们许多朋友认为我们这么做真是太愚蠢了 等我们重回房子的时候 墙上挂的图片都会被拿下来，而且墙上会被画的乱七八糟。

A lot of our friends thought we were absolutely stupid to do that and that we were going to come back and all the pictures on the wall would be removed and graf on the walls.


但过了两个星期后， 我们进行了两星期后， 我们去了威尼斯街， 我的孩子也参与了， 我的狗也参与了， 我们造出了这个。

But for over two weeks, we programmed, we went to the Venice boardwalk, my kids got involved, my dog got involved, and we created this.


我们称之为眼神书写器， 各位可以看看这个说明。

This is called the EyeWriter, and you can see the description.


这是副便宜的太阳镜 我们在威尼斯海滨路买的， 一些铜线 和一些从家得宝和Radio Shack买的东西。

This is a cheap pair of sunglasses that we bought at the Venice Beach boardwalk, some copper wire and some stuff from Home Depot and Radio Shack.


我们拿了个PS3的摄像头，拆解了它， 把它安装在一个LED灯上， 现在这个设备是免费的 -- 可以自己制作，我们把开放了源码， 你可以免费下载。

We took a PS3 camera, hacked it open, mounted it to an LED light, and now there's a device that is free -- you build this yourself, we publish the code for free, you download the software for free.


现在我们可以完全 不受限制地制作这一设备。

And now we've created a device that has absolutely no limitations.


没有任何保险公司能说“不”。

There's no insurance company that can say "No."


没有任何医院能说“不”。


任何瘫痪的人现在都可以 只用他们的眼睛就能绘画和交流。

Anybody who's paralyzed now has access to actually draw or communicate using only their eyes.


Thank you guys very much. That was awesome.


在两个星期结束后， 我们回到了TEMPT的房间。

So at the end of the two weeks, we went back to TEMPT's room.


我喜欢这张照片，因为这是别人的房间 这是他的房间。

I love this picture, because this is someone else's room and that's his room.


所有这些拥挤喧嚷都是为了这一重大时刻。

So there's all this hustle and bustle going on for the big unveiling.


在超过一年的计划、 两个星期的编程、 快餐和通宵会议之后， 托尼在七年后第一次开始了绘画。

And after over a year of planning, two weeks of programming, carb-fest and all-night sessions, Tony drew again for the first time in seven years.


这是一幅令人惊叹的画面， 因为这是他的生命维持系统， 他在仔细观察他的生命维持系统。

And this is an amazing picture, because this is his life support system, and he's looking over his life support system.


我们摇起他的床，让他能够看到。

We kicked his bed so that he could see out.


我们架起了一个放映机， 就在他医院外面的停车场的一面墙上。

And we set up a projector on a wall out in the parking lot outside of his hospital.


他再次开始绘画， 在他的家人和朋友面前 -- 各位能够想象 在停车场上是什么样的感觉。

And he drew again for the first time, in front of his family and friends -- and you can only imagine what the feeling in the parking lot was.


有趣的是，我们也要挤进停车场， 那样我们好像感觉到我们也是整个涂鸦作品的一部分。

The funny thing was, we had to break into the parking lot too, so we totally felt like we were legit in the whole graf scene too.


在这结束时，他给我们发了封Email， 其中这样写道： “这是我七年来我第一次能够绘画。

So at the end of this, he sent us an email, and this is what the email said: "That was the first time I've drawn anything for seven years.


我觉得我一直被压在水下， 而终于有人伸出手 把我的头拉出水面，让我能够呼吸。”

I feel like I had been held underwater, and someone finally reached down and pulled my head up so I could breathe."


这有点像是我们的战斗口号。


就是这些让我们不断前行不断发展。

That's what keeps us going and keeps us developing.


我们走了那么远的路才做到这点。

And we've got such a long way to go with this.


这是个很棒的设备， 但它与素描刻蚀不同。

This is an amazing device, but it's the equivalent of an Etch A Sketch.


一个有这类艺术潜力的人应得到更多。

And someone who has that kind of artistic potential deserves so much more.


我们还在探索的过程之中， 探索如何让它更好、更快、更强大。

So we're in the process of trying to figure out how to make it better, faster, stronger.


从那时起，我们受到了各种各样的认可。

Since that time, we've had all kinds of acknowledgment.


请记住，它是免费的；我们中没人在用这东西赚一分钱。

Remember, it's free; none of us are making any money on this thing.


所有的支出都是我们自掏腰包。


我们奖励则是，“哦，这太了不起了。”

So the awards were like, "Oh, this is fantastic."


阿姆斯特朗发了关于我们的Twitter， 接着在十二月，时代杂志给了我们 2010年五十大发明之一的荣耀，这确实很酷。

Armstrong Twittered about us, and then in December, Time magazine honored us as one of the top 50 inventions of 2010, which was really cool.


最酷的事是 -- 这将完成整个循环 -- 在今年的四月， 在洛杉矶市中心的格芬当代艺术馆， 将会有一个名为“街头艺术”的展览会。

The coolest thing about this -- and this is what's completing the whole circle -- is that in April of this year, at the Geffen MOCA in downtown Los Angeles, there's going to be an exhibition called "Art of the Streets."


而“街头艺术”会有 许多街头艺术的坏蛋们 -- 班克斯、谢帕德·费尔雷、CAW -- 所有这些人都会到场。

And "Art of the Streets" is going to have pretty much the bad-asses of the street art scene -- Banksy, Shepard Fairey, KAWS -- all of these guys will be there.


TEMPT也将会出现在展会中， 这非常棒。

TEMPT's going to be in the show, which is pretty awesome.


因此基本上我的观点是： 如果你看到一些并非不可能的事， 让它成为可能。

So basically this is my point: If you see something that's not possible, make it possible.


所有发生在这间屋子的事都是不可能的 -- 这个舞台、这台电脑、这个麦克、这个眼神书写器 -- 一度都是不可能的。

Everything in this room wasn't possible -- this stage, this computer, this mic, the EyeWriter -- wasn't possible at one point.


是这房间中的每个人让它变得可能。

Make it possible, everyone in this room.


我不是程序员， 也从未做过任何与眼部运动识别技术相关的事情， 但我只是想到一些事并把我自己和一些了不起的人联系起来 这一我们就能整出点名堂。

I'm not a programmer, never done anything with ocular recognition technology, but I just recognized something and associated myself with amazing people so that we could make something happen.


我就是想让每个人在每一天中， 当想到一些 你觉得应该完成的事时，都应问问自己的问题。 如果现在不做，那何时做？如果我不做，那谁来做？

And this is the question I want everyone to ask yourself every single day when you come up with something you feel that needs to be done: if not now, then when? And if not me, then who?


在过去几年里 我让自己处于 既艰苦 又有些危险的境地。

I have spent the past few years putting myself into situations that are usually very difficult and at the same time somewhat dangerous.


我在一个煤矿工作过 -- 危险。


我在战争地区拍摄影片 -- 既艰苦又危险。

I filmed in war zones -- difficult and dangerous.


我曾经在30十天里只吃这一种食品 -- 一开始很有意思 到了中间，有一点艰苦，而最后，相当危险。

And I spent 30 days eating nothing but this -- fun in the beginning, little difficult in the middle, very dangerous in the end.


实际上，我职业生涯的大部分时间里 我一直让自己 身处于恶劣的情况之中 目的在于 通过更吸引人，更有趣的方式 来研究社会问题 希望能把这些问题 以娱乐节目的形式呈现在观众面前。

In fact, most of my career, I've been immersing myself into seemingly horrible situations for the whole goal of trying in a way that make them engaging, that make them interesting, that hopefully break them down in a way that make them entertaining and accessible to an audience.


于是，当我得知自己将来到这里 做关于品牌和赞助的TED演讲 我意识到我想要玩点新花样

So when I knew I was coming here to do a TED Talk that was going to look at the world of branding and sponsorship, I knew I would want to do something a little different.


大家可能有人听说过 几周以前，我在Ebay上登了个广告

So as some of you may or may not have heard, a couple weeks ago, I took out an ad on eBay.


又在Facebook 和Twitter上发了一些信息 我让人们有机会购买 我2011年TED演讲的冠名权

I sent out some Facebook messages, some Twitter messages, and I gave people the opportunity to buy the naming rights to my 2011 TED Talk.


没错，某个幸运的个人或公司 盈利性或非盈利性 将会得到此生唯一的机会 -- 因为我敢肯定克里斯·安德森决不会允许这样的事发生第二次 -- 来购买你正观看的 这场演讲的冠名权 那时候，这场演讲还没有确定标题，也没有多少内容 也没有给出 任何与主题相关的提示

That's right, some lucky individual, corporation, for-profit or non-profit, was going to get the once-in-a-lifetime opportunity -- because I'm sure Chris Anderson will never let it happen again -- to buy the naming rights to the talk you're watching right now, that at the time didn't have a title, didn't really have a lot of content and didn't really give much hint as to what the subject matter would actually be.


所以你所得到的是： 你的大名在这里： 您对我的TED演讲主题一无所知 而，其内容决定了我最终是否会把它搞砸 假如我让您和贵公司丢人了，那可能性就大了

So what you were getting was this: Your name here presents: My TED Talk that you have no idea what the subject is and, depending on the content, could ultimately blow up in your face, especially if I make you or your company look stupid for doing it.


但话说回来 这可是打广告的绝佳机会。

But that being said, it's a very good media opportunity.


你知道有多少人在看TED演讲吗？

You know how many people watch these TED Talks?


顺便说一句，这只是演讲的暂定标题。

That's just a working title, by the way.


尽管做出了这样的申明 我还是相信有人会买下冠名权

So even with that caveat, I knew that someone would buy the naming rights.


如果一年以前你问我 我可不会像现在这么理直气壮

Now if you'd have asked me that a year ago, I wouldn't have been able to tell you that with any certainty.


但是，在我正在筹备的新项目，也就是我新的影片中 我们要对营销界，广告界一探究竟

But in the new project that I'm working on, my new film, we examine the world of marketing, advertising.


正如我之前所说的 这几年里，我总让自己陷入可怕的处境之中 但与此相比，最让我受到磨练 最让我尝尽苦头 也是最为危险的经历 莫过于与这些人共处一室了

And as I said earlier, I put myself in some pretty horrible situations over the years, but nothing could prepare me, nothing could ready me, for anything as difficult or as dangerous as going into the rooms with these guys.


你们看，我有这样一个电影创意


摩根·斯普尔洛克：我想拍摄这样一部影片 讲述广告植入，市场营销，和广告宣传 而影片的赞助 就来自广告植入，市场营销，和广告宣传

Morgan Spurlock: What I want to do is make a film all about product placement, marketing and advertising, where the entire film is funded by product placement, marketing and advertising.


这部电影的名称将定为“史上最卖座电影”

So the movie will be called "The Greatest Movie Ever Sold."


“史上最卖座电影” 从上到下，从头到尾 都布满了品牌 -- 从放在影片名称前的赞助商 是品牌X。

So what happens in "The Greatest Movie Ever Sold," is that everything from top to bottom, from start to finish, is branded from beginning to end -- from the above-the-title sponsor that you'll see in the movie, which is brand X.


Now this brand, the Qualcomm Stadium, the Staples Center ...


这些人的生活与这部电影恒久地结合在了一起－－永远

these people will be married to the film in perpetuity -- forever.


这部电影探索的是这样一个观念 -- 迈克尔·坎森：这有些重复） 有些什么？（迈克尔·坎森：这有些重复）恒久，永远？

And so the film explores this whole idea -- It's what? In perpetuity, forever?


我说话常常意思重复（迈克尔·坎森：我就是随口说说） 这是为了强调

I'm a redundant person. That was more for emphasis.


但我们不仅会标出某某品牌赞助商 还要在影片中将该品牌的每一系列产品都推销出去

But not only are we going to have the brand X title sponsor, but we're going to make sure we sell out every category we can in the film.


这样，我们卖出一双鞋，这双鞋就成为史上最合脚的鞋...

So maybe we sell a shoe and it becomes the greatest shoe you ever wore ...


“史上最卖座电影”中的车是史上最好开的车 史上最好喝的饮料，进而使影片成为“史上最卖座电影”

the greatest car you ever drove from "The Greatest Movie Ever Sold," the greatest drink you've ever had, courtesy of "The Greatest Movie Ever Sold."


泽维尔·柯查尔：那么就是说， 不仅仅只是展示品牌是人们生活的一部分 而是让这些品牌赞助这部电影？（斯普尔洛克：让这些品牌赞助这部电影） 斯普尔洛克：实际上，我们会展现营销的全过程

Xavier Kochhar: So the idea is, beyond just showing that brands are a part of your life, but actually get them to finance the film? MS: And actually we show the whole process of how does it work.


这部影片的拍摄目的在于透明度

The goal of this whole film is transparency.


在影片中，你将见证品牌营销的全过程

You're going to see the whole thing take place in this movie.


这就是整部电影的理念 从头至尾，贯穿影片

So that's the whole concept, the whole film, start to finish.


希望CEG能够助我一臂之力

And I would love for CEG to help make it happen.


罗伯特. 弗里德曼：有意思的是 最初听到这样想法时 我认为这是在对观众 表示最崇高的敬意

Robert Friedman: You know it's funny, because when I first hear it, it is the ultimate respect for an audience.


但我不知道 人们能不能接受

Guy: I don't know how receptive people are going to be to it, though.


泽维尔·柯查尔：对此你有没有一个预期 -- 我不想用“立场”这个词，因为它带有消极色彩－－ 你觉得这部影片产生来什么样的结果？（斯普尔洛克：不知道） 大卫. 柯恩：拍摄这部影片需要多少钱？

XK: Do you have a perspective -- I don't want to use "angle" because that has a negative connotation -- but do you know how this is going to play out? David Cohn: How much money does it take to do this?


一百五十万 （大卫·柯恩：好） 约翰·卡门：我认为想要与这些品牌打交道会非常困难 但是，寻求这些大品牌的支持 肯定值得一试

MS: 1.5 million. John Kamen: I think that you're going to have a hard time meeting with them, but I think it's certainly worth pursuing a couple big, really obvious brands.


泽维尔·柯查尔：谁知道啊，你的电影拍出来之后 我们可能成了一群胡吹海侃的白痴

XK: Who knows, maybe by the time your film comes out, we look like a bunch of blithering idiots.


斯普尔洛克：你觉得他们会做出什么回答？

MS: What do you think the response is going to be?


斯图尔特. 鲁德尔弗：他们大部分会拒绝

Stuart Ruderfer: The responses mostly will be "no."


斯普尔洛克：他们拒绝的原因是电影本身 还是因为我本人？

MS: But is it a tough sell because of the film or a tough sell because of me?


斯普尔洛克：情况不容乐观啊


先生们，你们能帮我吗？我需要帮助。


迈克尔·坎森：我可以帮你


斯普尔洛克：太好了。（迈克尔·坎森：很好。） 太棒了


迈克尔·坎森：我们必须锁定品牌

MK: We've gotta figure out which brands.


斯普尔洛克：没错。（迈克尔·坎森：这很困难。） 你将要与之打交道的那些人......

MS: Yeah. When you look at the people you deal with ..


迈克尔·坎森：我们有一些人脉。（斯普尔洛克： 好的。） 把摄像机关掉

MK: We've got some places we can go. Turn the camera off.


斯普尔洛克：我以为，“把摄像机关掉” 意思是进行私下讨论

MS: I thought "Turn the camera off" meant, "Let's have an off-the-record conversation."


结果，它的意思是 “我们不想和你的电影扯上任何关系。”

Turns out it really means, "We want nothing to do with your movie."


斯普尔洛克：就这样，这些公司 一个接着一个，统统消失了

MS: And just like that, one by one, all of these companies suddenly disappeared.


没有一个人愿意为这部电影出力

None of them wanted anything to do with this movie.


他们对这个项目居然没有任何兴趣

They wanted absolutely nothing to do with this project.


我大吃一惊，我以为，打广告的理念与实质 就是把你的产品摆在尽可能多人的面前 让尽可能多的人见识到你的产品

And I was blown away, because I thought the whole concept, the idea of advertising, was to get your product out in front of as many people as possible, to get as many people to see it as possible.


尤其在现今世界 新老媒介纵横交错 在支离破碎的媒体天下 难道不应该 采用这样一种新式的传送方式 把信息传递给广大民众吗。

Especially in today's world, this intersection of new media and old media and the fractured media landscape, isn't the idea to get that new buzz-worthy delivery vehicle that's going to get that message to the masses?


问题在于，你们看 我的想法有一个致命的错误 这个错误在这里。

But the problem was, you see, my idea had one fatal flaw, and that flaw was this.


实际上不，这可一点错都没有

Actually no, that was not the flaw whatsoever.


That wouldn't have been a problem at all.


但是，这幅图代表了其中的问题

But what this image represents was the problem.


你瞧，如果你在谷歌图片中搜索“transparency” 这就是 -- 这就是排在搜索结果前列的图片之一

See, when you do a Google image search for transparency, this is --- This is one of the first images that comes up.


我喜欢你的作风，谢尔盖·布林

So I like the way you roll, Sergey Brin. No.


这就是问题所在：透明化 -- 决不弄虚作假 透明公开 简单易懂 具有信息可见、易于获取的特性 与商业运作息息相关－－ 最后一项可能是最大的问题

This is was the problem: transparency -- free from pretense or deceit; easily detected or seen through; readily understood; characterized by visibility or accessibility of information, especially concerning business practices -- that last line being probably the biggest problem.


你们看，最近我们经常听到透明化这个词

You see, we hear a lot about transparency these days.


我们的政治家们，我们的总统 甚至首席执行官们都在使用这个词

Our politicians say it, our president says it, even our CEO's say it.


然而，轮到付诸实践的时候 情况陡然发生了变化

But suddenly when it comes down to becoming a reality, something suddenly changes.


为什么？透明化是洪水猛兽 -- （熊吼） 就像这只被定格但还在吼叫的熊

But why? Well, transparency is scary -- like that odd, still-screaming bear.


（众人笑） 它令人捉摸不透－－ 正如这条奇怪的乡间小路

It's unpredictable -- like this odd country road.


吃掉整整一大碗Cool Whip冰淇淋


当我开始与公司进行对话 告诉他们我们想要讲述这样一个故事 他们说：“哦，我们当然想让你们讲故事啦

Now when I started talking to companies and telling them that we wanted to tell this story, and they said, "No, we want you to tell a story.


我们希望你们讲故事， 我们只是希望你们讲我们的故事。”

We want you to tell a story, but we just want to tell our story."


当我还是个孩子 我的父亲有时候会发现我在扯谎－－ 他在用他一贯的方式盯着我看－－ 他会说：“儿子，每一个故事都有三个面。

See, when I was a kid and my father would catch me in some sort of a lie -- and there he is giving me the look he often gave me -- he would say, "Son, there's three sides to every story.


这里有你的故事， 有我的故事， 还有真实的故事。”

There's your story, there's my story and there's the real story."


你们看，我们希望通过这部电影来讲述真实的故事

Now you see, with this film, we wanted to tell the real story.


而只有一家公司愿意帮助我－－ 因为我与约翰·邦德和理查德·科尔申波姆有多年的交情－－ 我意识到，求人不如求己 我必须跳过中间环节 带着我的团队直接与那些公司交涉

But with only one company, one agency willing to help me -- and that's only because I knew John Bond and Richard Kirshenbaum for years -- I realized that I would have to go on my own, I'd have to cut out the middleman and go to the companies myself with all of my team.


你突然间开始意识到－－ 或当我开始意识到－－ 你开始与这些公司对话时 对你自身品牌的理解是一个普遍问题

So what you suddenly started to realize -- or what I started to realize -- is that when you started having conversations with these companies, the idea of understanding your brand is a universal problem.


斯普尔洛克：我有两位朋友是拍摄好莱坞大电影的 我还认识像我一样制作小成本独立电影的朋友

MS: I have friends who make great big, giant Hollywood films, and I have friends who make little independent films like I make.


而我那些拍摄好莱坞电影的朋友 告诉我，他们的电影之所以成功 得益于他们的品牌赞助商

And the friends of mine who make big, giant Hollywood movies say the reason their films are so successful is because of the brand partners that they have.


而我那些制作小成本独立电影的朋友说： “我们怎么样才能完成 这些好莱坞大电影的制作呢？”

And then my friends who make small independent films say, "Well, how are we supposed to compete with these big, giant Hollywood movies?"


而这样一部电影就叫做 “史上最卖座电影”

And the movie is called "The Greatest Movie Ever Sold."


那么在影片中我们将如何看待Ban这个品牌呢？

So how specifically will we see Ban in the film?


每当我准备出门，每当我打开橱柜 你们都会看到Ban香体液

Any time I'm ready to go, any time I open up my medicine cabinet, you will see Ban deodorant.


每当我与某人进行会谈 我会说：“今天会谈，你足够清新了吗？

While anytime I do an interview with someone, I can say, "Are you fresh enough for this interview?


你准备好了吗？你看起来有点紧张。

Are you ready? You look a little nervous.


或许你可以在会谈之前使用一些。”

So maybe you should put some one before the interview."


我们就把这些怡人的香体液摆出来

So we'll offer one of these fabulous scents.


不管是“四溢花香”或是“天堂风韵” 总有一款适合您

Whether it's a "Floral Fusion" or a "Paradise Winds," they'll have their chance.


我们会同时面向男士女士们推出这些产品－－ 固体型，走珠型，或膏状，各种香体液一应俱全

We will have them geared for both male or female -- solid, roll-on or stick, whatever it may be.


现在我会回答你们的任何问题 好让你们进一步了解情况

So now I can answer any of your questions and give you the five-cent tour.


凯伦·弗兰克：我们是一个知名度较小的品牌


就像你说到的小成本电影一样 我们是一个刚起步的品牌

Much like you talked about being a smaller movie, we're very much a challenger brand.


我们不像其它大品牌那样财大气粗

So we don't have the budgets that other brands have.


而进行这样的宣传－－你知道 能够引起人们对Ban的关注－－ 这是吸引我们的地方

So doing things like this -- you know, remind people about Ban -- is kind of why were interested in it.


斯普尔洛克：你们会用哪些词来形容Ban这个品牌？

MS: What are the words that you would use to describe Ban?


（众人笑） 女人：尖端科技


斯普尔洛克：科技不是最好的描述方式 香体液是人们擦于腋下的产品

MS: Technology's not the way you want to describe something somebody's putting in their armpit.


男人：我们谈到了大胆，清新


我想“清新”是这一系列产品的积极写照 与“抑制体味，干爽舒适”相对应

I think "fresh" is a great word that really spins this category into the positive, versus "fights odor and wetness."


你如何让身体持久清新－－更加清新 三倍清新

How do we keep you fresher longer -- better freshness, more freshness, three times fresher.


Things like that that are more of that positive benefit.


那可是个身家几百万的企业集团啊

MS: And that's a multi-million dollar corporation.


那我呢？一个普通人怎么想？

What about me? What about a regular guy?


我有必要问问大街上的人们 他们像我一样，是路人甲乙丙丁

I need to go talk to the man on the street, the people who are like me, the regular Joes.


他们需要告诉他们自己的品牌


斯普尔洛克：你们会怎样描述你们的品牌？

MS: How would you guys describe your brand?


八十年代复古风 除非今天是洗衣日

Woman: 80's revival unless it's laundry day.


斯普尔洛克：好，格里 ，什么是品牌？


格里：与众不同 （斯普尔洛克：与众不同） 男人：我认为是我所特有的风格 应该是“暗色迷情”

Gerry: Unique. Man: I guess what kind of genre, style I am would be like dark glamor.


我喜欢黑色 灰色之类的事物

I like a lot of black colors, a lot of grays and stuff like that.


我通常会戴一个配件 比如太阳眼镜 我还喜欢水晶配件

But usually I have an accessory, like sunglasses, or I like crystal and things like that too.


女人：如果丹是一个品牌 那他可能会是一款经典的敞篷车 就像梅塞德斯. 奔驰

Woman: If Dan were a brand, he might be a classic convertible Mercedes Benz.


男人2：我的品牌 我会叫它“不拘一格”

Man 2: The brand that I am is, I would call it casual fly.


女人2：有点嬉皮，有点瑜伽 有点布鲁克林女孩的味道--我不知道

Woman 2: Part hippie, part yogi, part Brooklyn girl -- I don't know.


我的宠物玩具销往全国，甚至全世界

I sell pet toys all over the country, all over the world.


在这个扭曲的小行业里，这就是我的品牌

In my warped little industry, that's my brand.


男人4：我的品牌是“联邦快递”，我是送货的

Man 4: My brand is FedEx because I deliver the goods.


男人5：“落破酗酒作家”牌


斯普尔洛克：可我们不能都成为“汤姆牌”，但我经常发现自己 是“暗色迷情”和“不拘一格”的结合体

MS: Well we can't all be brand Tom, but I do often find myself at the intersection of dark glamor and casual fly.


我意识到，我需要的是一位专家

And what I realized is I needed an expert.


我系一位能够读懂我内心所想、 一位能够真正帮助我 了解何为“品牌个性”的人

I needed somebody who could get inside my head, somebody who could really help me understand what they call your "brand personality."


于是我在匹兹堡找到了一家名为Olson Zaltman的公司

And so I found a company called Olson Zaltman in Pittsburg.


他们帮助过雀巢，宝洁公司的Febreze，贺曼等品牌 发现他们的品牌个性

They've helped companies like Nestle, Febreze, Hallmark discover that brand personality.


如果他们能够帮助那些品牌，那么他们肯定能够帮助我

If they could do it for them, surely they could do it for me.


艾比加尔：你把图片都带来了对吗？

Abigail: You brought your pictures, right?


斯普尔洛克：我带了。第一张图片 是我的全家福

MS: I did. The very first picture is a picture of my family.


艾比加尔：请告诉我这张照片跟你对自己感想有什么联系

A: So tell me a little bit how it relates to your thoughts and feelings about who you are.


斯普尔洛克：这些人帮助我形成了对世界的看法

MS: These are the people who shape the way I look at the world.


艾比加尔：这是个什么样的世界


斯普尔洛克：这个世界？我认为你的世界就是你生活的世界－－ 你身边的所有人，你的朋友，家人 你的生活方式，你的工作

MS: This world? I think your world is the world that you live in -- like people who are around you, your friends, your family, the way you live your life, the job you do.


这一切都有一个生根发芽发芽的地方 而对于我这个地方就是我在西弗吉尼亚州的家

All those things stemmed and started from one place, and for me they stemmed and started with my family in West Virginia.


A: What's the next one you want to talk about?


斯普尔洛克：下一张：这是我最开心的一天

MS: The next one: This was the best day ever.


艾比加尔：这与你对自己的看法有什么联系呢？

A: How does this relate to your thoughts and feelings about who you are?


斯普尔洛克：这与我想要成为什么样的人有关


I like things that are weird. I like weird things.


艾比加尔：告诉我“为什么”－－这对我们有什么帮助？

A: Tell me about the "why" phase -- what does that do for us?


那把弯刀代表什么？你现在出于哪个孕育阶段？

What is the machete? What pupa stage are you in now?


重整旗鼓为什么那么重要？红色代表什么？

Why is it important to reboot? What does the red represent?


说一下哪些不符合你的风格

... A little more about you that is not who you are.


What are some other metamorphoses that you've had?


不一定是恐惧。你所坐的是什么样的过山车？

... Doesn't have to be fear. What kind of roller coaster are you on?


斯普尔洛克：呀......! （艾比加尔：谢谢。）不，我谢谢你


艾比加尔：感谢你的耐心合作。（斯普尔洛克：你干得很好。） 艾比加尔：是吗。（斯普尔洛克：非常感谢。）好的

A: Thanks for you patience. A: Yeah. All right.


唉，我不知道最后的结果如何

MS: Yeah, I don't know what's going to come of this.


这其中有太多复杂繁琐的事情了

There was a whole lot of crazy going on in there.


林赛·左特曼：这个想法的第一印象 你的品牌个性中有两个迥然不同 却相辅相成的两面－－ 摩根·斯普尔洛克品牌是一个既有思想又玩世不恭的品牌

Lindsay Zaltman: The first thing we saw was this idea that you had two distinct, but complementary sides to your brand personality -- the Morgan Spurlock brand is a mindful/play brand.


Those are juxtaposed very nicely together.


这两者几乎形成一个矛盾体

And I think there's almost a paradox with those.


我认为一些公司 往往只偏重其优势的其中一项 而不会两者兼顾

And I think some companies will just focus on one of their strengths or the other instead of focusing on both.


大多数公司偏向于－－这也是人之常情－－ 回避他们把握不准的事情 回避恐惧等等 而你却正好相反 你实际上把这些都转变成了积极因素，这是很好的

Most companies tend to -- and it's human nature -- to avoid things that they're not sure of, avoid fear, those elements, and you really embrace those, and you actually turn them into positives for you, and it's a neat thing to see.


那么类似的品牌有哪些呢？


第一个就是最经典的，苹果公司

The first on here is the classic, Apple.


And you can see here too, Target, Wii, Mini from the Mini Coopers, and JetBlue.


有些品牌是“玩世不恭”的，有些品牌是有思想深度的 而这些品牌都不长久 但一个既有思想深度，又有些玩世不恭的品牌，是非常有力量的

Now there's playful brands and mindful brands, those things that have come and gone, but a playful, mindful brand is a pretty powerful thing.


斯普尔洛克：一个玩世不恭，又有思想的品牌。那么你的品牌呢？

MS: A playful, mindful brand. What is your brand?


如果有人让你描述自己的品牌定位，你的品牌个性 你会如何描述？

If somebody asked you to describe your brand identity, your brand personality, what would you be?


你是否高调？你会让人心潮澎湃吗？

Are you an up attribute? Are you something that gets the blood flowing?


你的品牌是否较为沉稳，矜持，保守？

Are you something that's a little more calm, reserved, conservative?


高调品牌一般较为玩世不恭 就像Fresh Prince那样新奇 时尚，冒险 像埃罗尔·弗林那样前卫，大胆 敏捷，灵活，世俗，霸气 像甘道夫那样神奇又神秘

Up attributes are things like being playful, being fresh like the Fresh Prince, contemporary, adventurous, edgy or daring like Errol Flynn, nimble or agile, profane, domineering, magical or mystical like Gandalf.


你像007那样深思熟虑，世故老道？

Are you mindful, sophisticated like 007?


你是否名声显赫，传统，孜孜不倦，保守 像奥普拉那样煽情？

Are you established, traditional, nurturing, protective, empathetic like the Oprah?


你是否值得信赖，稳重，熟悉 安全，可靠，神圣 充满思想与智慧 就像达赖喇嘛或尤达大师（星战人物）那样？

Are you reliable, stable, familiar, safe, secure, sacred, contemplative or wise like the Dalai Lama or Yoda?


从这部影片中 我们发现了超过五百家 高调或低调品牌的公司 他们说：“不”，他们不愿意与这部影片扯上任何关系

Over the course of this film, we had 500-plus companies who were up and down companies saying, "no," they didn't want any part of this project.


他们不愿意与影片扯上关系，主要是因为他们没有控制权 他们无法控制最终成品

They wanted nothing to do with this film, mainly because they would have no control, they would have no control over the final product.


但我们最终还是得到了17家合作公司 他们愿意交出控制权 他们愿意和像我这样 既有思想又玩世不恭的人合作 他们把讲述故事的权力完全交给了我们 讲述那些鲜为人知的故事－－ 那些广告商从未深入发掘的故事

But we did get 17 brand partners who were willing to relinquish that control, who wanted to be in business with someone as mindful and as playful as myself and who ultimately empowered us to tell stories that normally we wouldn't be able to tell -- stories that an advertiser would normally never get behind.


他们让我们讲述关于神经营销学的故事 我们在电影中 介绍他们如何先通过核磁共振成像技术 找到你大脑中控制欲求的区域 再来做广告，拍摄营销式电影

They enabled us to tell the story about neuromarketing, as we got into telling the story in this film about how now they're using MRI's to target the desire centers of your brain for both commercials as well as movie marketing.


我们去到禁止户外广告圣保罗

We went to San Paulo where they have banned outdoor advertising.


这个城市在过去整整五年里 没有设任何广告牌，张贴任何海报，没有发过任何宣传单，什么都没有

In the entire city for the past five years, there's no billboards, there's no posters, there's no flyers, nothing.


我们去到学校区 在这里，各个公司试图把广告打入 全美所有财政紧张的学校

And we went to school districts where now companies are making their way into cash-strapped schools all across America.


让我意想不到的是，让我得到最多反馈 或者让我取得最大收获的 竟然是我亲自去处理的那些事情

What's incredible for me is the projects that I've gotten the most feedback out of, or I've had the most success in, are ones where I've interacted with things directly.


他们跳过中间人，跳过中介 认为，这些中介 可能并没有把我的利益放在首位

They cut out the middleman, they cut out their agencies and said, "Maybe these agencies don't have my best interest in mind.


I'm going to deal directly with the artist.


我将和他一起创造出一部不同凡响的影片 让人们从中有所领悟 这将颠覆我们对世界的看法

I'm going to work with him to create something different, something that's going to get people thinking, that's going to challenge the way we look at the world."


这对人们产生了什么影响？这么做成功了吗？

And how has that been for them? Has it been successful?


这部电影在圣丹斯电影节上首度上映，我们来看看

Well, since the film premiered at the Sundance Film Festival, let's take a look.


根据Burrelles 的数据，电影自一月份首度上映以来 -- 这还不是整部电影 -- 我们就得到了媒体对该电影的9亿次报道

According to Burrelles, the movie premiered in January, and since then -- and this isn't even the whole thing -- we've had 900 million media impressions for this film.


全部报道加起来时长为两周半

That's literally covering just like a two and a half-week period.


这还只是网络上的情况--不包括报纸杂志，或电视


The film hasn't even been distributed yet.


网络上没有 不能在线观看

It's not even online. It's not even streaming.


It's not even been out into other foreign countries yet.


最后 这部电影已经收到了广泛的关注

So ultimately, this film has already started to gain a lot of momentum.


对于这样一部影片而已，这是个不错的成绩 我们当时找的广告公司都建议客户不要参与

And not bad for a project that almost every ad agency we talked to advised their clients not to take part.


我始终相信 如果你敢于尝试，敢于冒险 这些风险就会成为机遇

What I always believe is that if you take chances, if you take risks, that in those risks will come opportunity.


我相信当你不让人们冒险 你就是在把他们推向失败

I believe that when you push people away from that, you're pushing them more towards failure.


我相信，当你教育你的员工不去冒险 那么你就是在将整个公司的利益 置于危险之中

I believe that when you train your employees to be risk averse, then you're preparing your whole company to be reward challenged.


我认为想要取得进步 我们就必须鼓励人们敢于冒险

I feel like that what has to happen moving forward is we need to encourage people to take risks.


我们必须鼓励人们 不要害怕看似危险的机遇

We need to encourage people to not be afraid of opportunities that may scare them.


最终，勇往直前 我认为我们必须直面恐惧

Ultimately, moving forward, I think we have to embrace fear.


One big spoonful at a time, we have to embrace risk.


最终，我们必须拥抱透明化

And ultimately, we have to embrace transparency.


现在，比以往任何时候 一点点诚信就能产生很强的生命力

Today, more than ever, a little honesty is going to go a long way.


我说过：通过诚信与透明 我的整个演讲“拥抱透明化” 由我在EMC的好友们 赞助播出 他们以7100美元 在Ebay网上买下了演讲冠名权

And that being said, through honesty and transparency, my entire talk, "Embrace Transparency," has been brought to you by my good friends at EMC, who for $7,100 bought the naming rights on eBay.


EMC： 变庞大数据 为巨大机遇 造福全球企业

EMC: Turning big data into big opportunity for organizations all over the world.


EMC为您呈现“拥抱透明化”


琼·柯翰：那么，摩根 为贯彻透明化的宗旨 那7100美元被弄到哪儿去啦？

June Cohen: So, Morgan, in the name of transparency, what exactly happened to that $7,100?


斯普尔洛克：这个问题问得太好了


我口袋里有一张支票 是TED的母公司 种子基金会 开的一张7100美元支票 作为我明年TED的出场费

I have in my pocket a check made out to the parent organization to the TED organization, the Sapling Foundation -- a check for $7,100 to be applied toward my attendance for next year's TED.


震网电脑蠕虫背后的思想 其实非常简单。

The idea behind the Stuxnet computer worm is actually quite simple.


我们不希望伊朗拥有核武器。


他们用于开发核武器的主要设备 是纳坦兹的铀浓缩设施。

Their major asset for developing nuclear weapons is the Natanz uranium enrichment facility.


各位看到的灰盒子 是实时控制系统。

The gray boxes that you see, these are real-time control systems.


如果我们设法侵入这些 控制驱动器的速度和阀门的系统中， 我们实际上可以用离心机 造成很多问题。

Now if we manage to compromise these systems that control drive speeds and valves, we can actually cause a lot of problems with the centrifuge.


这个灰盒子不能运行Windows软件； 它们用的是完全不同的技术。

The gray boxes don't run Windows software; they are a completely different technology.


但如果我们设法 把一个Windows病毒 放到一名 设备工程师用于配置 这个灰盒子的笔记本上， 然后我们就可以开始行动了。

But if we manage to place a good Windows virus on a notebook that is used by a maintenance engineer to configure this gray box, then we are in business.


这就是震网病毒背后的阴谋。


那么我从一个Windows注入器开始。


它携带的病毒传播到灰盒子， 破坏离心机， 伊朗核项目延迟 -- 任务完成。

The payload goes onto the gray box, damages the centrifuge, and the Iranian nuclear program is delayed -- mission accomplished.


我想告诉大家我们是如何发现这些的。

I want to tell you how we found that out.


当六个月前我们开始研究震网病毒时， 我们对它的目的一无所知。

When we started our research on Stuxnet six months ago, it was completely unknown what the purpose of this thing was.


唯一知道的是， 它的Windows部分，注入器部分非常非常复杂， 使用了多重零日漏洞攻击。

The only thing that was known is it's very, very complex on the Windows part, the dropper part, used multiple zero-day vulnerabilities.


它似乎想要对 这些灰盒子，这些实时控制系统做些什么。

And it seemed to want to do something with these gray boxes, these real-time control systems.


这引起了我们的注意， 我们启动了一个实验室项目， 用震网病毒感染我们的系统， 并进行了仔细的检查。

So that got our attention, and we started a lab project where we infected our environment with Stuxnet and checked this thing out.


接着一些非常有趣的事发生了。

And then some very funny things happened.


震网病毒表现的像只 不喜欢起司的大白鼠 -- 嗅一嗅起司，但并不想吃。

Stuxnet behaved like a lab rat that didn't like our cheese -- sniffed, but didn't want to eat.


而在我们实验了各种不同的起司之后， 我意识到，这是一个定向攻击。

And after we experimented with different flavors of cheese, I realized, well, this is a directed attack.


注入器就会 主动潜入灰盒子里， 即使它正试图感染的实际的程序 也在干着同样的事儿。

The dropper is prowling actively on the gray box if a specific configuration is found, and even if the actual program code that it's trying to infect is actually running on that target.


如果没有找到目标，震网病毒什么也不做。


这确实引起了我的注意， 我们开始昼夜不停的 对这个进行研究， 因为我觉得我们还不知道它的目标呢。

So that really got my attention, and we started to work on this nearly around the clock, because I thought, "Well, we don't know what the target is.


目标也许是，打个比方， 一座美国发电厂， 或德国的化工厂。

It could be, let's say for example, a U.S. power plant, or a chemical plant in Germany.


因此我们最好尽快找出它的目标。

So we better find out what the target is soon."


我们提取并反编译了 攻击代码， 发现它包含两个数字炸弹 -- 一个小些的和一个大些的。

So we extracted and decompiled the attack code, and we discovered that it's structured in two digital bombs -- a smaller one and a bigger one.


而我们也发现，它们是被了解所有内幕信息的人 非常专业地制作出来的。

And we also saw that they are very professionally engineered by people who obviously had all insider information.


他们了解所要攻击 目标的所有细节。

They knew all the bits and bites that they had to attack.


他们甚至知道操作员鞋子的号码。

They probably even know the shoe size of the operator.


如果各位曾经听说过，震网病毒的注入器 复杂且是高科技的， 让我告诉各位： 它携带的病毒非常复杂。

And if you have heard that the dropper of Stuxnet is complex and high-tech, let me tell you this: the payload is rocket science.


这远超过我们 曾经见过的技术。

It's way above everything that we have ever seen before.


在这儿各位能看到实际的攻击代码的片段。

Here you see a sample of this actual attack code.


我们在讨论 -- 大约1万5千行代码。

We are talking about -- around about 15,000 lines of code.


看起来很像旧式的汇编语言。

Looks pretty much like old-style assembly language.


我想告诉各位我们是 如何弄明白这些代码的。

And I want to tell you how we were able to make sense out of this code.


我们首先要寻找的是系统函数调用， 因为我们知道这些函数做什么。

So what we were looking for is, first of all, system function calls, because we know what they do.


然后我们要找到定时器和数据结构， 接着尝试把它们和现实世界联系起来 -- 与潜在的现实世界目标联系起来。

And then we were looking for timers and data structures and trying to relate them to the real world -- to potential real world targets.


因此我们需要目标理论 我们能用它来证实与否。

So we do need target theories that we can prove or disprove.


为了得到目标理论， 我们记得 这绝对会造成严重的破坏， 因此必然有个高价值的目标， 而且很有可能就位于伊朗境内， 因为在伊朗报告的病毒感染最多。

In order to get target theories, we remember that it's definitely hardcore sabotage, it must be a high-value target and it is most likely located in Iran, because that's where most of the infections had been reported.


在这一区域并不会发现许多目标。

Now you don't find several thousand targets in that area.


基本上可以把目标缩小至 布歇赫尔核电厂 和纳坦兹的铀浓缩厂。

It basically boils down to the Bushehr nuclear power plant and to the Natanz fuel enrichment plant.


因此我对我的助理说， “给我一个包含我们客户群中所有离心机和发电厂专家的列表。”

So I told my assistant, "Get me a list of all centrifuge and power plant experts from our client base."


我跟他们通了电话，让他们 用他们的专业知识帮忙 分析我们在代码和数据中的发现。

And I phoned them up and picked their brain in an effort to match their expertise with what we found in code and data.


我们能把这个小的 数字弹头与转子控制器 联系起来了。

So we were able to associate the small digital warhead with the rotor control.


这个转子是离心机内部的运动机件， 就是各位看到的那个黑色物体。

The rotor is that moving part within the centrifuge, that black object that you see.


如果控制这个转子的速度， 实际上就能破解转子 并甚至最终能让离心机爆炸。

And if you manipulate the speed of this rotor, you are actually able to crack the rotor and eventually even have the centrifuge explode.


我们也看到了 攻击的目的 是让这一切令人恐怖的事缓慢地发生-- 显然这会 让维护工程师们发疯， 他们不可能很快找出问题所在。

What we also saw is that the goal of the attack was really to do it slowly and creepy -- obviously in an effort to drive maintenance engineers crazy, that they would not be able to figure this out quickly.


大的数字弹头 -- 通过仔细地 观察数据和数据结构，

The big digital warhead -- we had a shot at this at data and data structures.


我们有机会对它有所了解。 例如，数字164 在这些代码中非常引人注目； 不可能忽略它。

So for example, the number 164 really stands out in that code; you can't overlook it.


我开始研究与这些分离机 如何被建造在纳坦兹 有关的科学文献， 并发现它们被组织在 一个被称为层级的东西之中， 每个层级包含164个离心机。

I started to research scientific literature on how these centrifuges are actually built in Natanz and found they are structured in what is called a cascade, and each cascade holds 164 centrifuges.


这有点清楚了，匹配起来了。


在伊朗的这些离心机 被分成15个所谓的机组。

These centrifuges in Iran are subdivided into 15, what is called, stages.


猜测我们在攻击代码中发现了什么？

And guess what we found in the attack code?


一个几乎完全相同的机组结构。


因此，再一次地很好地匹配上了。


这在我们所进行的工作上给了我们更多自信。

And this gave us very high confidence for what we were looking at.


现在别误会我，它不是像这样进行的。

Now don't get me wrong here, it didn't go like this.


这些结果中包含了 我们数周的辛苦劳动。

These results have been obtained over several weeks of really hard labor.


我们常常走入死胡同 并回到起点。

And we often went into just a dead end and had to recover.


总之，我们找出了 这两个从不同角度 瞄准着同一个目标的 数字弹头。

Anyway, so we figured out that both digital warheads were actually aiming at one and the same target, but from different angles.


小弹头选择一个层级， 旋转加速转子，接着让它们慢下来， 然后大弹头 选择六个层级 并操控阀门。

The small warhead is taking one cascade, and spinning up the rotors and slowing them down, and the big warhead is talking to six cascades and manipulating valves.


总的来说，我们非常自信 我们确定了目标是什么。

So in all, we are very confident that we have actually determined what the target is.


就是纳坦兹，只可能是纳坦兹。


我们并不担心 其他可能被震网病毒 要攻击的目标。

So we don't have to worry that other targets might be hit by Stuxnet.


有些我们看到的非常酷的东西 -- 确实让我大吃一惊的东西。

Here's some very cool stuff that we saw -- really knocked my socks off.


这儿下面是灰盒子， 在上面看到的是离心机。

Down there is the gray box, and on the top you see the centrifuges.


事情是这样的， 它拦截了从传感器发送来的输入值-- 例如，来自压力传感器 和震动传感器的输入值 -- 并提供合法的代码， 这代码会在攻击期间仍然保持运行， 随代码一起的还有假的输入数据。

Now what this thing does is it intercepts the input values from sensors -- so for example, from pressure sensors and vibration sensors -- and it provides legitimate program code, which is still running during the attack, with fake input data.


事实上，这假的输入数据 是震网病毒事先预存的。

And as a matter of fact, this fake input data is actually prerecorded by Stuxnet.


正如好莱坞电影 中的抢劫片段， 观察摄像头被连上了事先录制好的视频。

So it's just like from the Hollywood movies where during the heist, the observation camera is fed with prerecorded video.


它的打算显然 不仅是要愚弄控制室中的操作员。

The idea here is obviously not only to fool the operators in the control room.


它实际上要更危险，更具侵略性。

It actually is much more dangerous and aggressive.


它的打算 是要绕过数字安全系统。

The idea is to circumvent a digital safety system.


我们需要数字安全系统 在那些人类操作员不能做出足够快的行动的地方。

We need digital safety systems where a human operator could not act quick enough.


例如，在发电厂， 当巨大的蒸汽轮机转速过快时， 必须在一毫秒内打开安全阀。

So for example, in a power plant, when your big steam turbine gets too over speed, you must open relief valves within a millisecond.


显然，人类操作员不可能做到。

Obviously, this cannot be done by a human operator.


因此，在这儿就需要数字安全系统。

So this is where we need digital safety systems.


而当它们受到损害时， 真正的问题就会出现。

And when they are compromised, then real bad things can happen.


操作员和安全系统都不会注意到。

And neither your operators nor your safety system will notice it.


我将要说到的，非常重要。

And this is very important, what I'm going to say.


想想这个。 这种攻击是通用的。

Think about this: this attack is generic.


它不需要对离心机， 对铀浓缩做什么 具体的事情。

It doesn't have anything to do, in specifics, with centrifuges, with uranium enrichment.


它也将发挥作用，例如， 在一个发电厂 或是一个汽车制造厂。

So it would work as well, for example, in a power plant or in an automobile factory.


作为一名攻击者，你不需要 -- 不需要用U盘把病毒 传播出去， 如我们在震网病毒这一案例中看到的那样。

And you don't have -- as an attacker -- you don't have to deliver this payload by a USB stick, as we saw it in the case of Stuxnet.


你也可以用传统的蠕虫技术进行传播。

You could also use conventional worm technology for spreading.


如果做到了这些 最终就会拥有 一个大规模杀伤性的网络武器。

And if you do that, what you end up with is a cyber weapon of mass destruction.


这就是我们不得不 面对的后果。

That's the consequence that we have to face.


不幸地是， 这类攻击数量最多的目标 不是在中东。

So unfortunately, the biggest number of targets for such attacks are not in the Middle East.


而是在美国、欧洲和日本。

They're in the United States and Europe and in Japan.


所有这些绿色的区域， 这些是目标密集的区域。

So all of the green areas, these are your target-rich environments.


我们不得不面对这些后果， 我们最好立即开始做准备。

We have to face the consequences, and we better start to prepare right now.


克里斯·安德森：我有个问题。


拉尔夫，广为流传 人们认为摩萨德 是幕后主使。

Ralph, it's been quite widely reported that people assume that Mossad is the main entity behind this.


拉尔夫·兰纳：好的，你真的想知道？

Ralph Langner: Okay, you really want to hear that?


我认为摩萨德牵涉其中， 但主导力量不是以色列。

My opinion is that the Mossad is involved, but that the leading force is not Israel.


其后的主导力量 是网络超级大国。

So the leading force behind that is the cyber superpower.


只有一个， 那就是美国 -- 很幸运，很幸运。

There is only one, and that's the United States -- fortunately, fortunately.


因为否则的话， 我们面临的问题就更加严重了。

Because otherwise, our problems would even be bigger.


克里斯：谢谢你吓了我们一大跳，谢谢你，拉尔夫。

CA: Thank you for scaring the living daylights out of us. Thank you, Ralph.


我想大家现在想象一下 一个可穿戴的机器人， 它能提供给你超人般的能力， 或是让轮椅使用者 再次站起来行走。

I want you now to imagine a wearable robot that gives you superhuman abilities, or another one that takes wheelchair users up standing and walking again.


我们在伯克利仿生技术公司 把这些机器人称为外骨骼。

We at Berkeley Bionics call these robots exoskeletons.


还没有其他任何东西 你早晨穿上后 它将为你提供额外的力量， 它将进一步提高你的速度， 它将帮你，比如，控制平衡。

These are nothing else than something that you put on in the morning, and it will give you extra strength, and it will further enhance your speed, and it will help you, for instance, to manage your balance.


实际上它真正地整合了 人和机器。

It is actually the true integration of the man and the machine.


但不仅如此 -- 它还将整合并把你与 外界连接起来， 连接到其他设备上。

But not only that -- it will integrate and network you to the universe and other devices out there.


这不仅仅是些天马行空的想象。

This is just not some blue sky thinking.


为了向各位展示一下我们目前在进行的工作， 我们来谈谈 美国士兵， 他们能在背上背大约100磅的重量， 而且还在被要求携带更多装备。

To show you now what we are working on by starting out talking about the American soldier, that on average does carry about 100 lbs. on their backs, and they are being asked to carry more equipment.


很显然，这会导致 一些并发的问题 -- 百分之三十的士兵有背部损伤 -- 慢性背部损伤。

Obviously, this is resulting in some major complications -- back injuries, 30 percent of them -- chronic back injuries.


所以我们想我们该正视这一挑战 创造一个能帮助 解决这一问题的外骨骼。

So we thought we would look at this challenge and create an exoskeleton that would help deal with this issue.


那么现在让我向各位介绍一下HULC -- 全称是人类 负重外骨骼。

So let me now introduce to you HULC -- or the Human Universal Load Carrier.


士兵：用了HULC外骨骼之后， 我能负重200磅。在复杂的地形中 行走多个小时。

Soldier: With the HULC exoskeleton, I can carry 200 lbs. over varied terrain for many hours.


它灵活的设计能让人深蹲， 匍匐前进和高灵活性运动。

Its flexible design allows for deep squats, crawls and high-agility movements.


它能感觉到我想做什么，想上哪儿去， 然后提升我的力量和耐力。

It senses what I want to do, where I want to go, and then augments my strength and endurance.


艾瑟·本德：我们与我们的行业伙伴以及准备好 引入这一设备， 在今年引入这一新的外骨骼。

Eythor Bender: We are ready with our industry partner to introduce this device, this new exoskeleton this year.


现在让我们把视线 转向轮椅使用者， 这是我个人非常热爱的部分。

Now let's turn our heads towards the wheelchair users, something that I'm particularly passionate about.


世界上估计有 6千8百万轮椅使用者。

There are 68 million people estimated to be in wheelchairs worldwide.


大约占人口总数的百分之一。

This is about one percent of the total population.


And that's actually a conservative estimate.


我们现在要说的是， 有脊髓损伤的非常年轻的人 在年富力强的时候 -- 20岁，30岁，40岁 -- 碰了壁 轮椅就成了唯一的选择。

We are talking here about, oftentimes, very young individuals with spinal cord injuries, that in the prime of their life -- 20s, 30s, 40s -- hit a wall and the wheelchair's the only option.


而且人口老龄化也 使得这一数字成倍增长。

But it is also the aging population that is multiplying in numbers.


而这唯一的选择，大致上 -- 当人患有中风或是其他病症时 -- 就是轮椅。

And the only option, pretty much -- when it's stroke or other complications -- is the wheelchair.


实际上最近500年来都是这样， 这是非常成功的介绍，我必须说。

And that is actually for the last 500 years, since its very successful introduction, I must say.


因此，我想我们该开始 撰写机动性的新的 篇章了。

So we thought we would start writing a brand new chapter of mobility.


现在让我向各位介绍eLEGS， 穿着者是阿曼达·波斯特， 她19年前受到了脊柱损伤， 由此导致 她19年来无法行走， 直到现在。

Let me now introduce you to eLEGS that is worn by Amanda Boxtel that 19 years ago was spinal cord injured, and as a result of that she has not been able to walk for 19 years until now.


艾瑟：我说了，阿曼达穿着的就是我们的eLEGS。


在这些支撑内完全是非侵入的 传感器， 它们发送信号至装在 她背部的机载电脑。

It's completely non-invasive, sensors in the crutches that send signals back to our onboard computer that is sitting here at her back.


同时还有个电池组， 为装在她臀部的电动机提供能量， 包括她膝关节处的电动机， 这让她能 以平稳自然的步伐前进。

There are battery packs here as well that power motors that are sitting at her hips, as well as her knee joints, that move her forward in this kind of smooth and very natural gait.


阿曼达：我24岁时 在生命的最巅峰， 我速降滑雪时不慎摔倒， 我瘫痪了。

AB: I was 24 years old and at the top of my game when a freak summersault while downhill skiing paralyzed me.


在那一瞬间， 我失去了骨盆以下的所有 感觉和活动能力。

In a split second, I lost all sensation and movement below my pelvis.


不久之后， 一名医生走进我的病房， 对我说，“阿曼达， 你再也不能走路了。”

Not long afterwards, a doctor strode into my hospital room, and he said, "Amanda, you'll never walk again."


他剥夺了 我存在的 每一丝希望。 自适应技术 曾使我能够 再次学习如何速降滑雪， 攀岩，甚至手动自行车。

He robbed every ounce of hope Adaptive technology has since enabled me to learn how to downhill ski again, to rock climb and even handcycle.


但没有什么发明 能让我行走， 直到现在。

But nothing has been invented that enables me to walk, until now.


艾瑟：正如各位所看到的， 我们有了技术， 我们有了能坐下 的平台，这已经和大家讨论过了。

EB: As you can see, we have the technology, we have the platforms to sit down and have discussions with you.


它就在我们手中， 我们拥有所有的潜力， 去改变我们 后代的生活 -- 不仅仅是为了士兵， 或是为了阿曼达和所有的轮椅使用者， 而是为了每个人。

It's in our hands, and we have all the potential here to change the lives of future generations -- not only for the soldiers, or for Amanda here and all the wheelchair users, but for everyone.


我刚从一个社群回来 它们掌握着人类生存的秘密。

I just came back from a community that holds the secret to human survival.


在这个社群，女性主导一切， 要做爱就打声招呼， 玩乐是全天的法宝-- 快乐玩耍是个正经严肃的事。

It's a place where women run the show, have sex to say hello, and play rules the day -- where fun is serious business.


不是的，这不是指欲火焚烧的男人 也不是指旧金山。

And no, this isn't Burning Man or San Francisco.


女士们，先生们，见见你的近亲。

Ladies and gentlemen, meet your cousins.


这就是野生倭黑猩猩的世界 座落于刚果的丛林中。

This is the world of wild bonobos in the jungles of Congo.


倭黑猩猩和黑猩猩是 我们大家生活里最密切相关的近亲。

Bonobos are, together with chimpanzees, your living closest relative.


这意味我们都享有一个共同的祖先， 一个进化了的祖母， 她生活在大约6百万年前。

That means we all share a common ancestor, an evolutionary grandmother, who lived around six million years ago.


现在，黑猩猩因 他们的好战而闻名于世。

Now, chimpanzees are well-known for their aggression.


但不幸的是， 我们已经过分强调 这方面 在人类进化的历史中所起的作用。

But unfortunately, we have made too much of an emphasis of this aspect in our narratives of human evolution.


但是倭黑猩猩显示给我们的是 这硬币的另一面。

But bonobos show us the other side of the coin.


当黑猩猩 被又大又吓人的雄黑猩猩统领时， 倭黑猩猩社群 是由雌倭黑猩猩所领导。

While chimpanzees are dominated by big, scary guys, bonobo society is run by empowered females.


这些倭黑猩猩能相安无事地生活在一起， 由此形成了一个高度包容性的社会 在这社群，致命的暴力行为 还没有被观察到。

These guys have really worked something out, since this leads to a highly tolerant society where fatal violence has not been observed yet.


但不幸的是， 倭黑猩猩是类人猿里最难被了解的 一种。

But unfortunately, bonobos are the least understood of the great apes.


它们生活在刚果丛林的深处， 所以对它们的研究就是非常困难。

They live in the depths of the Congolese jungle, and it has been very difficult to study them.


刚果是个似是而非的矛盾体-- 她是一块孕育非凡的生物多样性和美丽的土地， 但她自身也是黑暗之心-- 暴力冲突的场景 已经持续了几十年 这夺走了许多生命 就如第一次世界大战一样。

The Congo is a paradox -- a land of extraordinary biodiversity and beauty, but also the heart of darkness itself -- the scene of a violent conflict that has raged for decades and claimed nearly as many lives as the First World War.


不足为奇的是， 这种破坏也危及倭黑猩猩的生存。

Not surprisingly, this destruction also endangers bonobo survival.


猎寻兽肉的买卖和丛林消失 意味着我们不能 给在世界上仅存的倭黑猩猩们提供一个小小的栖息地-- 实话，我们甚至都不能确定是否会有一个小的栖息地。

Bushmeat trades and forest loss means we couldn't fill a small stadium with all the bonobos that are left in the world -- and we're not even sure of that to be honest.


然而，在这个充斥暴力和混乱的土地上 你能听到隐隐约约的笑声 摇曳在树木中。

Yet, in this land of violence and chaos, you can hear hidden laughter swaying the trees.


这些近亲是些什么动物啊？


我们知道它们是“做爱，不要战争”的类人猿， 因此它们有频繁的，很随便的性生活 和双性性交 来处理冲突 和解决社会问题。

We know them as the "make love, not war" apes since they have frequent, promiscuous and bisexual sex to manage conflict and solve social issues.


我现在不是说这就是解决 人类所有问题的方法-- 因为玩乐对于倭黑猩猩来说 比起欲经意味更多。

Now, I'm not saying this is the solution to all of humanity's problems -- since there's more to bonobo life than the Kama Sutra.


倭黑猩猩就像人类， 在它们的整个一生都爱玩乐。

Bonobos, like humans, love to play throughout their entire lives.


玩乐不仅仅是孩子的游戏。


对于我们人类和倭黑猩猩， 玩乐是建立亲密关系 和培养容忍性的基础。

For us and them, play is foundational for bonding relationships and fostering tolerance.


它也让我们学会信任 和游戏的规则

It's where we learn to trust and where we learn about the rules of the game.


玩乐增进了创造力 和适应力， 它都是有关多样性的产生-- 多样性的相互作用， 多样性的行为， 和多样性的联系。

Play increases creativity and resilience, and it's all about the generation of diversity -- diversity of interactions, diversity of behaviors, diversity of connections.


当你看倭黑猩猩玩乐时， 你会看到非常进化的根源 有关人类的笑声，跳舞 和仪式。

And when you watch bonobo play, you're seeing the very evolutionary roots of human laughter, dance and ritual.


玩乐就是粘结剂 使得我们相互联系在一起。

Play is the glue that binds us together.


现在我虽不知你是怎么玩乐的， 但我想给你们看两段 刚从野外拍摄到的特别剪辑。

Now, I don't know how you play, but I want to show you a couple of unique clips fresh from the wild.


首先，这是一个倭黑猩猩式的球类游戏-- 我不是指足球。

First, it's a ball game bonobo-style -- and I do not mean football.


在这儿， 两只年轻的一雌一雄倭黑猩猩 在玩追逐游戏。

So here, we have a young female and a male engaged in a chase game.


这可能就是短语 “她在玩弄他的蛋蛋。”的进化起源。

It might be the evolutionary origin of the phrase, "she's got him by the balls."


我只想到他相当喜欢这样的方式，对吧。

Only I think that he's rather loving it here, right?


所以性游戏 在倭黑猩猩和人类两者身上都是司空见惯的。

So sex play is common in both bonobos and humans.


这个视频真的很有趣 因为它证明-- 这个视频真的很有趣 因为它证明了 把不寻常的因素带进游戏里所产生的创造性-- 例如睾丸-- 游戏如何能寻求信任 和培养信任-- 与此同时又乐趣无穷。

And this video is really interesting because it shows -- this video's really interesting because it shows the inventiveness of bringing unusual elements into play -- such as testicles -- and also how play both requires trust and fosters trust -- while at the same time being tremendous fun.


但玩乐是一个变形的过程。


玩乐是一个变形的过程， 它可以变成许多玩乐游戏， 一些游戏是较安静的， 富有想象力的，探于求索的-- 或许这玩乐的奇妙是发现新鲜事。

Play's a shapeshifter, and it can take many forms, some of which are more quiet, imaginative, curious -- maybe where wonder is discovered anew.


我想让大家看看， 这是福酷，一个年轻雌倭黑猩猩， 她正在悄然地玩耍水。

And I want you to see, this is Fuku, a young female, and she is quietly playing with water.


我认为，就像她， 我们有时独自玩耍， 我们探索着 我们内心和我们外部世界的界限。

I think, like her, we sometimes play alone, and we explore the boundaries of our inner and our outer worlds.


正是玩乐的新奇感 驱使我们去探索，驱使我们去互动联系。 然后我们所形成的这种意想不到的联系 是真正孕育创造力的温床。

And it's that playful curiosity that drives us to explore, drives us to interact, and then the unexpected connections we form are the real hotbed for creativity.


因此这些仅是浅尝而已 由倭黑猩猩带给我们这种深刻的洞察力 来探索我们的过去和现在。

So these are just small tasters into the insights that bonobo give us to our past and present.


但它们也对我们的未来保有一个秘密， 在未来我们需要适应 一个日益充满挑战性的世界 通过史无前例的创造性 和更多的合作来做到。

But they also hold a secret for our future, a future where we need to adapt to an increasingly challenging world through greater creativity and greater cooperation.


这秘密是玩乐是 具备这些能力的关键。

The secret is that play is the key to these capacities.


换言之， 玩乐是我们适应未来的万能牌。

In other words, play is our adaptive wildcard.


为了成功地适应 一个变化中的世界， 我们需要玩乐。

In order to adapt successfully to a changing world, we need to play.


但我们要尽可能地嬉戏玩乐吗？

But will we make the most of our playfulness?


对于倭黑猩猩和人类一样， 生活不仅仅是血红的牙齿和利爪。

For bonobos and humans alike, life is not just red in tooth and claw.


好似最不适宜去玩乐的时候， 但它可能是最迫切需要玩乐的时候。

In times when it seems least appropriate to play, it might be the times when it is most urgent.


那么，我的灵长类的同胞们， 让我们拥护这天赋进化的礼物 让我们一起嬉戏玩乐， 由此我们重新发现创造力， 情同手足的关系和奇迹。

And so, my fellow primates, let us embrace this gift from evolution and play together, as we rediscover creativity, fellowship and wonder.


在纽约，我是“罗宾汉”非营利机构 发展部门的主管

Back in New York, I am the head of development for a non-profit called Robin Hood.


在我消灭贫穷之余，我也灭火 我是志愿消防居的副指挥

When I'm not fighting poverty, I'm fighting fires as the assistant captain of a volunteer fire company.


在我们的小镇 在一个志愿者都是成功人士的地方 你必须要很早到现场 才有可能加入战况

Now in our town, where the volunteers supplement a highly skilled career staff, you have to get to the fire scene pretty early to get in on any action.


我是第二个到现场的志愿者 很有可能可以进火场

I was the second volunteer on the scene, so there was a pretty good chance I was going to get in.


但你还得跑赢其它志愿者 先找到总指挥 让他分配工作给你

But still it was a real footrace against the other volunteers to get to the captain in charge to find out what our assignments would be.


当我好不容易找到总指挥 他正全神贯注地 和屋主讨论 她显然正经历人生中最糟糕的一天

When I found the captain, he was having a very engaging conversation with the homeowner, who was surely having one of the worst days of her life.


当时是大半夜 她站在滂沱大雨中 穿着睡衣、打赤脚、撑着伞 她的房子正在熊熊燃烧

Here it was, the middle of the night, she was standing outside in the pouring rain, under an umbrella, in her pajamas, barefoot, while her house was in flames.


另外一个比我先来一步的志愿者 就叫他Lex Luther 好了 先到了总指挥身边 他被分配到 杀进火场去拯救屋主的小狗

The other volunteer who had arrived just before me -- let's call him Lex Luther -- got to the captain first and was asked to go inside and save the homeowner's dog.


这个律师或财务经理 终身都可以告诉别人 他深入火场 救出一条活生生的小狗 就因为他比我早到五秒

Here was some lawyer or money manager who, for the rest of his life, gets to tell people that he went into a burning building to save a living creature, just because he beat me by five seconds.


他说，“Bezos，我需要你杀进火场

He said, "Bezos, I need you to go into the house.


我需要你上楼，越过火焰 我需要你为这位女士拿双鞋。 “

I need you to go upstairs, past the fire, and I need you to get this woman a pair of shoes."


这不是我心中描绘的图像 但我去了 上楼，走到走廊底，穿过那些”真正的“消防员 他们差不多已经把火熄灭了 我走进主卧室，拿了一双鞋

So, not exactly what I was hoping for, but off I went -- up the stairs, down the hall, past the 'real' firefighters, who were pretty much done putting out the fire at this point, into the master bedroom to get a pair of shoes.


我知道你在想什么 但我非英雄

Now I know what you're thinking, but I'm no hero.


我把我的任务带下楼 在前门遇见那位早我五秒的先生 和他救出的那条狗

I carried my payload back downstairs where I met my nemesis and the precious dog by the front door.


我们带着我们的宝藏走向前门 毫无意外的 他比我获得更多关注

We took our treasures outside to the homeowner, where, not surprisingly, his received much more attention than did mine.


几个礼拜后 我们部门收到从屋主来的一封信 谢谢我们的拯救她家的 义勇行为

A few weeks later, the department received a letter from the homeowner thanking us for the valiant effort displayed in saving her home.


她特别提到一件温馨的细节 甚至有人为她拿来一双鞋

The act of kindness she noted above all others: someone had even gotten her a pair of shoes.


无论是我在“罗宾汉”的工作 或是我身为志愿消防员的副业 我目睹许多非常慷慨的 善行 我同时也目睹一个人的勇气和慈悲 能带来多大的不同

In both my vocation at Robin Hood and my avocation as a volunteer firefighter, I am witness to acts of generosity and kindness on a monumental scale, but I'm also witness to acts of grace and courage on an individual basis.


当我环顾四周 这些成功的 或正要成功的人士 你们都有着令人激赏的成就 我想在这里提醒你们： 不要等待

So as I look around this room at people who either have achieved, or are on their way to achieving, remarkable levels of success, I would offer this reminder: don't wait.


不要等待你赚到第一个一百万 才开始改变别人的生活

Don't wait until you make your first million to make a difference in somebody's life.


如果你有什么可以给予 现在就开始付出

If you have something to give, give it now.


Serve food at a soup kitchen. Clean up a neighborhood park.


不是每一天我们都有机会 拯救他人的生命 但每一天我们都有机会影响他人的生命

Not every day is going to offer us a chance to save somebody's life, but every day offers us an opportunity to affect one.