Daily Papers

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific personality traits. We consider studying the behavior of LLM-based agents which we refer to as LLM personas and present a case study with GPT-3.5 and GPT-4 to investigate whether LLMs can generate content that aligns with their assigned personality profiles. To this end, we simulate distinct LLM personas based on the Big Five personality model, have them complete the 44-item Big Five Inventory (BFI) personality test and a story writing task, and then assess their essays with automatic and human evaluations. Results show that LLM personas' self-reported BFI scores are consistent with their designated personality types, with large effect sizes observed across five traits. Additionally, LLM personas' writings have emerging representative linguistic patterns for personality traits when compared with a human writing corpus. Furthermore, human evaluation shows that humans can perceive some personality traits with an accuracy of up to 80\%. Interestingly, the accuracy drops significantly when the annotators were informed of the AI's authorship.

In order to build self-consistent personalized dialogue agents, previous research has mostly focused on textual persona that delivers personal facts or personalities. However, to fully describe the multi-faceted nature of persona, image modality can help better reveal the speaker's personal characteristics and experiences in episodic memory (Rubin et al., 2003; Conway, 2009). In this work, we extend persona-based dialogue to the multimodal domain and make two main contributions. First, we present the first multimodal persona-based dialogue dataset named MPCHAT, which extends persona with both text and images to contain episodic memories. Second, we empirically show that incorporating multimodal persona, as measured by three proposed multimodal persona-grounded dialogue tasks (i.e., next response prediction, grounding persona prediction, and speaker identification), leads to statistically significant performance improvements across all tasks. Thus, our work highlights that multimodal persona is crucial for improving multimodal dialogue comprehension, and our MPCHAT serves as a high-quality resource for this research.

The idea of personality in descriptive psychology, traditionally defined through observable behavior, has now been extended to Large Language Models (LLMs) to better understand their behavior. This raises a question: do LLMs exhibit distinct and consistent personality traits, similar to humans? Existing self-assessment personality tests, while applicable, lack the necessary validity and reliability for precise personality measurements. To address this, we introduce TRAIT, a new tool consisting of 8K multi-choice questions designed to assess the personality of LLMs with validity and reliability. TRAIT is built on the psychometrically validated human questionnaire, Big Five Inventory (BFI) and Short Dark Triad (SD-3), enhanced with the ATOMIC10X knowledge graph for testing personality in a variety of real scenarios. TRAIT overcomes the reliability and validity issues when measuring personality of LLM with self-assessment, showing the highest scores across three metrics: refusal rate, prompt sensitivity, and option order sensitivity. It reveals notable insights into personality of LLM: 1) LLMs exhibit distinct and consistent personality, which is highly influenced by their training data (i.e., data used for alignment tuning), and 2) current prompting techniques have limited effectiveness in eliciting certain traits, such as high psychopathy or low conscientiousness, suggesting the need for further research in this direction.

Effective personalization of LLMs is critical for a broad range of user-interfacing applications such as virtual assistants and content curation. Inspired by the strong in-context learning capabilities of LLMs, we propose Few-Shot Preference Optimization (FSPO), which reframes reward modeling as a meta-learning problem. Under this framework, an LLM learns to quickly adapt to a user via a few labeled preferences from that user, constructing a personalized reward function for them. Additionally, since real-world preference data is scarce and challenging to collect at scale, we propose careful design choices to construct synthetic preference datasets for personalization, generating over 1M synthetic personalized preferences using publicly available LLMs. In particular, to successfully transfer from synthetic data to real users, we find it crucial for the data to exhibit both high diversity and coherent, self-consistent structure. We evaluate FSPO on personalized open-ended generation for up to 1,500 synthetic users across across three domains: movie reviews, pedagogical adaptation based on educational background, and general question answering, along with a controlled human study. Overall, FSPO achieves an 87% Alpaca Eval winrate on average in generating responses that are personalized to synthetic users and a 72% winrate with real human users in open-ended question answering.

The objective of text-to-image (T2I) personalization is to customize a diffusion model to a user-provided reference concept, generating diverse images of the concept aligned with the target prompts. Conventional methods representing the reference concepts using unique text embeddings often fail to accurately mimic the appearance of the reference. To address this, one solution may be explicitly conditioning the reference images into the target denoising process, known as key-value replacement. However, prior works are constrained to local editing since they disrupt the structure path of the pre-trained T2I model. To overcome this, we propose a novel plug-in method, called DreamMatcher, which reformulates T2I personalization as semantic matching. Specifically, DreamMatcher replaces the target values with reference values aligned by semantic matching, while leaving the structure path unchanged to preserve the versatile capability of pre-trained T2I models for generating diverse structures. We also introduce a semantic-consistent masking strategy to isolate the personalized concept from irrelevant regions introduced by the target prompts. Compatible with existing T2I models, DreamMatcher shows significant improvements in complex scenarios. Intensive analyses demonstrate the effectiveness of our approach.

Many people aim for change, but not everyone succeeds. While there are a number of social psychology theories that propose motivation-related characteristics of those who persist with change, few computational studies have explored the motivational stage of personal change. In this paper, we investigate a new dataset consisting of the writings of people who manifest intention to change, some of whom persist while others do not. Using a variety of linguistic analysis techniques, we first examine the writing patterns that distinguish the two groups of people. Persistent people tend to reference more topics related to long-term self-improvement and use a more complicated writing style. Drawing on these consistent differences, we build a classifier that can reliably identify the people more likely to persist, based on their language. Our experiments provide new insights into the motivation-related behavior of people who persist with their intention to change.

Diverse language model responses are crucial for creative generation, open-ended tasks, and self-improvement training. We show that common diversity metrics, and even reward models used for preference optimization, systematically bias models toward shorter outputs, limiting expressiveness. To address this, we introduce Diverse, not Short (Diverse-NS), a length-controlled self-learning framework that improves response diversity while maintaining length parity. By generating and filtering preference data that balances diversity, quality, and length, Diverse-NS enables effective training using only 3,000 preference pairs. Applied to LLaMA-3.1-8B and the Olmo-2 family, Diverse-NS substantially enhances lexical and semantic diversity. We show consistent improvement in diversity with minor reduction or gains in response quality on four creative generation tasks: Divergent Associations, Persona Generation, Alternate Uses, and Creative Writing. Surprisingly, experiments with the Olmo-2 model family (7B, and 13B) show that smaller models like Olmo-2-7B can serve as effective "diversity teachers" for larger models. By explicitly addressing length bias, our method efficiently pushes models toward more diverse and expressive outputs.