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SubscribeConstructive and Toxic Speech Detection for Open-domain Social Media Comments in Vietnamese
The rise of social media has led to the increasing of comments on online forums. However, there still exists invalid comments which are not informative for users. Moreover, those comments are also quite toxic and harmful to people. In this paper, we create a dataset for constructive and toxic speech detection, named UIT-ViCTSD (Vietnamese Constructive and Toxic Speech Detection dataset) with 10,000 human-annotated comments. For these tasks, we propose a system for constructive and toxic speech detection with the state-of-the-art transfer learning model in Vietnamese NLP as PhoBERT. With this system, we obtain F1-scores of 78.59% and 59.40% for classifying constructive and toxic comments, respectively. Besides, we implement various baseline models as traditional Machine Learning and Deep Neural Network-Based models to evaluate the dataset. With the results, we can solve several tasks on the online discussions and develop the framework for identifying constructiveness and toxicity of Vietnamese social media comments automatically.
Building a Sentiment Corpus of Tweets in Brazilian Portuguese
The large amount of data available in social media, forums and websites motivates researches in several areas of Natural Language Processing, such as sentiment analysis. The popularity of the area due to its subjective and semantic characteristics motivates research on novel methods and approaches for classification. Hence, there is a high demand for datasets on different domains and different languages. This paper introduces TweetSentBR, a sentiment corpora for Brazilian Portuguese manually annotated with 15.000 sentences on TV show domain. The sentences were labeled in three classes (positive, neutral and negative) by seven annotators, following literature guidelines for ensuring reliability on the annotation. We also ran baseline experiments on polarity classification using three machine learning methods, reaching 80.99% on F-Measure and 82.06% on accuracy in binary classification, and 59.85% F-Measure and 64.62% on accuracy on three point classification.
An Automated Pipeline for Character and Relationship Extraction from Readers' Literary Book Reviews on Goodreads.com
Reader reviews of literary fiction on social media, especially those in persistent, dedicated forums, create and are in turn driven by underlying narrative frameworks. In their comments about a novel, readers generally include only a subset of characters and their relationships, thus offering a limited perspective on that work. Yet in aggregate, these reviews capture an underlying narrative framework comprised of different actants (people, places, things), their roles, and interactions that we label the "consensus narrative framework". We represent this framework in the form of an actant-relationship story graph. Extracting this graph is a challenging computational problem, which we pose as a latent graphical model estimation problem. Posts and reviews are viewed as samples of sub graphs/networks of the hidden narrative framework. Inspired by the qualitative narrative theory of Greimas, we formulate a graphical generative Machine Learning (ML) model where nodes represent actants, and multi-edges and self-loops among nodes capture context-specific relationships. We develop a pipeline of interlocking automated methods to extract key actants and their relationships, and apply it to thousands of reviews and comments posted on Goodreads.com. We manually derive the ground truth narrative framework from SparkNotes, and then use word embedding tools to compare relationships in ground truth networks with our extracted networks. We find that our automated methodology generates highly accurate consensus narrative frameworks: for our four target novels, with approximately 2900 reviews per novel, we report average coverage/recall of important relationships of > 80% and an average edge detection rate of >89\%. These extracted narrative frameworks can generate insight into how people (or classes of people) read and how they recount what they have read to others.
Analyzing Norm Violations in Live-Stream Chat
Toxic language, such as hate speech, can deter users from participating in online communities and enjoying popular platforms. Previous approaches to detecting toxic language and norm violations have been primarily concerned with conversations from online forums and social media, such as Reddit and Twitter. These approaches are less effective when applied to conversations on live-streaming platforms, such as Twitch and YouTube Live, as each comment is only visible for a limited time and lacks a thread structure that establishes its relationship with other comments. In this work, we share the first NLP study dedicated to detecting norm violations in conversations on live-streaming platforms. We define norm violation categories in live-stream chats and annotate 4,583 moderated comments from Twitch. We articulate several facets of live-stream data that differ from other forums, and demonstrate that existing models perform poorly in this setting. By conducting a user study, we identify the informational context humans use in live-stream moderation, and train models leveraging context to identify norm violations. Our results show that appropriate contextual information can boost moderation performance by 35\%.
Decomposing the Fundamentals of Creepy Stories
Fear is a universal concept; people crave it in urban legends, scary movies, and modern stories. Open questions remain, however, about why these stories are scary and more generally what scares people. In this study, we explore these questions by analyzing tens of thousands of scary stories on forums (known as subreddits) in a social media website, Reddit. We first explore how writing styles have evolved to keep these stories fresh before we analyze the stable core techniques writers use to make stories scary. We find that writers have changed the themes of their stories over years from haunted houses to school-related themes, body horror, and diseases. Yet some features remain stable; words associated with pseudo-human nouns, such as clown or devil are more common in scary stories than baselines. In addition, we collect a range of datasets that annotate sentences containing fear. We use these data to develop a high-accuracy fear detection neural network model, which is used to quantify where people express fear in scary stories. We find that sentences describing fear, and words most often seen in scary stories, spike at particular points in a story, possibly as a way to keep the readers on the edge of their seats until the story's conclusion. These results provide a new understanding of how authors cater to their readers, and how fear may manifest in stories.
Beyond Human Judgment: A Bayesian Evaluation of LLMs' Moral Values Understanding
How do large language models understand moral dimensions compared to humans? This first large-scale Bayesian evaluation of market-leading language models provides the answer. In contrast to prior work using deterministic ground truth (majority or inclusion rules), we model annotator disagreements to capture both aleatoric uncertainty (inherent human disagreement) and epistemic uncertainty (model domain sensitivity). We evaluate top language models (Claude Sonnet 4, DeepSeek-V3, Llama 4 Maverick) across 250K+ annotations from ~700 annotators on 100K+ texts spanning social media, news, and forums. Our GPU-optimized Bayesian framework processed 1M+ model queries, revealing that AI models typically rank among the top 25\% of human annotators, achieving much better-than-average balanced accuracy. Importantly, we find that AI produces far fewer false negatives than humans, highlighting their more sensitive moral detection capabilities.
Combating Disinformation in a Social Media Age
The creation, dissemination, and consumption of disinformation and fabricated content on social media is a growing concern, especially with the ease of access to such sources, and the lack of awareness of the existence of such false information. In this paper, we present an overview of the techniques explored to date for the combating of disinformation with various forms. We introduce different forms of disinformation, discuss factors related to the spread of disinformation, elaborate on the inherent challenges in detecting disinformation, and show some approaches to mitigating disinformation via education, research, and collaboration. Looking ahead, we present some promising future research directions on disinformation.
BanMANI: A Dataset to Identify Manipulated Social Media News in Bangla
Initial work has been done to address fake news detection and misrepresentation of news in the Bengali language. However, no work in Bengali yet addresses the identification of specific claims in social media news that falsely manipulates a related news article. At this point, this problem has been tackled in English and a few other languages, but not in the Bengali language. In this paper, we curate a dataset of social media content labeled with information manipulation relative to reference articles, called BanMANI. The dataset collection method we describe works around the limitations of the available NLP tools in Bangla. We expect these techniques will carry over to building similar datasets in other low-resource languages. BanMANI forms the basis both for evaluating the capabilities of existing NLP systems and for training or fine-tuning new models specifically on this task. In our analysis, we find that this task challenges current LLMs both under zero-shot and fine-tuned settings.
Generalizable Natural Language Processing Framework for Migraine Reporting from Social Media
Migraine is a high-prevalence and disabling neurological disorder. However, information migraine management in real-world settings could be limited to traditional health information sources. In this paper, we (i) verify that there is substantial migraine-related chatter available on social media (Twitter and Reddit), self-reported by migraine sufferers; (ii) develop a platform-independent text classification system for automatically detecting self-reported migraine-related posts, and (iii) conduct analyses of the self-reported posts to assess the utility of social media for studying this problem. We manually annotated 5750 Twitter posts and 302 Reddit posts. Our system achieved an F1 score of 0.90 on Twitter and 0.93 on Reddit. Analysis of information posted by our 'migraine cohort' revealed the presence of a plethora of relevant information about migraine therapies and patient sentiments associated with them. Our study forms the foundation for conducting an in-depth analysis of migraine-related information using social media data.
Automated PII Extraction from Social Media for Raising Privacy Awareness: A Deep Transfer Learning Approach
Internet users have been exposing an increasing amount of Personally Identifiable Information (PII) on social media. Such exposed PII can cause severe losses to the users, and informing users of their PII exposure is crucial to raise their privacy awareness and encourage them to take protective measures. To this end, advanced automatic techniques are needed. While Information Extraction (IE) techniques can be used to extract the PII automatically, Deep Learning (DL)-based IE models alleviate the need for feature engineering and further improve the efficiency. However, DL-based IE models often require large-scale labeled data for training, but PII-labeled social media posts are difficult to obtain due to privacy concerns. Also, these models rely heavily on pre-trained word embeddings, while PII in social media often varies in forms and thus has no fixed representations in pre-trained word embeddings. In this study, we propose the Deep Transfer Learning for PII Extraction (DTL-PIIE) framework to address these two limitations. DTL-PIIE transfers knowledge learned from publicly available PII data to social media to address the problem of rare PII-labeled data. Moreover, our framework leverages Graph Convolutional Networks (GCNs) to incorporate syntactic patterns to guide PIIE without relying on pre-trained word embeddings. Evaluation against benchmark IE models indicates that our approach outperforms state-of-the-art DL-based IE models. Our framework can facilitate various applications, such as PII misuse prediction and privacy risk assessment, protecting the privacy of internet users.
Hate Lingo: A Target-based Linguistic Analysis of Hate Speech in Social Media
While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.
TLDR9+: A Large Scale Resource for Extreme Summarization of Social Media Posts
Recent models in developing summarization systems consist of millions of parameters and the model performance is highly dependent on the abundance of training data. While most existing summarization corpora contain data in the order of thousands to one million, generation of large-scale summarization datasets in order of couple of millions is yet to be explored. Practically, more data is better at generalizing the training patterns to unseen data. In this paper, we introduce TLDR9+ -- a large-scale summarization dataset -- containing over 9 million training instances extracted from Reddit discussion forum (https://github.com/sajastu/reddit_collector). This dataset is specifically gathered to perform extreme summarization (i.e., generating one-sentence summary in high compression and abstraction) and is more than twice larger than the previously proposed dataset. We go one step further and with the help of human annotations, we distill a more fine-grained dataset by sampling High-Quality instances from TLDR9+ and call it TLDRHQ dataset. We further pinpoint different state-of-the-art summarization models on our proposed datasets.
Using millions of emoji occurrences to learn any-domain representations for detecting sentiment, emotion and sarcasm
NLP tasks are often limited by scarcity of manually annotated data. In social media sentiment analysis and related tasks, researchers have therefore used binarized emoticons and specific hashtags as forms of distant supervision. Our paper shows that by extending the distant supervision to a more diverse set of noisy labels, the models can learn richer representations. Through emoji prediction on a dataset of 1246 million tweets containing one of 64 common emojis we obtain state-of-the-art performance on 8 benchmark datasets within sentiment, emotion and sarcasm detection using a single pretrained model. Our analyses confirm that the diversity of our emotional labels yield a performance improvement over previous distant supervision approaches.
AITA Generating Moral Judgements of the Crowd with Reasoning
Morality is a fundamental aspect of human behavior and ethics, influencing how we interact with each other and the world around us. When faced with a moral dilemma, a person's ability to make clear moral judgments can be clouded. Due to many factors such as personal biases, emotions and situational factors people can find it difficult to decide their best course of action. The AmITheAsshole (AITA) subreddit is a forum on the social media platform Reddit that helps people get clarity and objectivity on their predicaments. In the forum people post anecdotes about moral dilemmas they are facing in their lives, seeking validation for their actions or advice on how to navigate the situation from the community. The morality of the actions in each post is classified based on the collective opinion of the community into mainly two labels, "Not The Asshole" (NTA) and "You Are The Asshole" (YTA). This project aims to generate comments with moral reasoning for stories with moral dilemmas using the AITA subreddit as a dataset. While past literature has explored the classification of posts into labels (Alhassan et al., 2022), the generation of comments remains a novel and challenging task. It involves understanding the complex social and ethical considerations in each situation. To address this challenge, we will leverage the vast amount of data on the forum with the goal of generating coherent comments that align with the norms and values of the AITA community. In this endeavor, we aim to evaluate state-of-the-art seq2seq text generation models for their ability to make moral judgments similarly to humans, ultimately producing concise comments providing clear moral stances and advice for the poster.
IRFL: Image Recognition of Figurative Language
Figures of speech such as metaphors, similes, and idioms allow language to be expressive, invoke emotion, and communicate abstract ideas that might otherwise be difficult to visualize. These figurative forms are often conveyed through multiple modes, such as text and images, and frequently appear in advertising, news, social media, etc. Understanding multimodal figurative language is an essential component of human communication, and it plays a significant role in our daily interactions. While humans can intuitively understand multimodal figurative language, this poses a challenging task for machines that requires the cognitive ability to map between domains, abstraction, commonsense, and profound language and cultural knowledge. In this work, we propose the Image Recognition of Figurative Language dataset to examine vision and language models' understanding of figurative language. We leverage human annotation and an automatic pipeline we created to generate a multimodal dataset and introduce two novel tasks as a benchmark for multimodal figurative understanding. We experiment with several baseline models and find that all perform substantially worse than humans. We hope our dataset and benchmark will drive the development of models that will better understand figurative language.
Transformers in Healthcare: A Survey
With Artificial Intelligence (AI) increasingly permeating various aspects of society, including healthcare, the adoption of the Transformers neural network architecture is rapidly changing many applications. Transformer is a type of deep learning architecture initially developed to solve general-purpose Natural Language Processing (NLP) tasks and has subsequently been adapted in many fields, including healthcare. In this survey paper, we provide an overview of how this architecture has been adopted to analyze various forms of data, including medical imaging, structured and unstructured Electronic Health Records (EHR), social media, physiological signals, and biomolecular sequences. Those models could help in clinical diagnosis, report generation, data reconstruction, and drug/protein synthesis. We identified relevant studies using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. We also discuss the benefits and limitations of using transformers in healthcare and examine issues such as computational cost, model interpretability, fairness, alignment with human values, ethical implications, and environmental impact.
PANORAMA: A synthetic PII-laced dataset for studying sensitive data memorization in LLMs
The memorization of sensitive and personally identifiable information (PII) by large language models (LLMs) poses growing privacy risks as models scale and are increasingly deployed in real-world applications. Existing efforts to study sensitive and PII data memorization and develop mitigation strategies are hampered by the absence of comprehensive, realistic, and ethically sourced datasets reflecting the diversity of sensitive information found on the web. We introduce PANORAMA - Profile-based Assemblage for Naturalistic Online Representation and Attribute Memorization Analysis, a large-scale synthetic corpus of 384,789 samples derived from 9,674 synthetic profiles designed to closely emulate the distribution, variety, and context of PII and sensitive data as it naturally occurs in online environments. Our data generation pipeline begins with the construction of internally consistent, multi-attribute human profiles using constrained selection to reflect real-world demographics such as education, health attributes, financial status, etc. Using a combination of zero-shot prompting and OpenAI o3-mini, we generate diverse content types - including wiki-style articles, social media posts, forum discussions, online reviews, comments, and marketplace listings - each embedding realistic, contextually appropriate PII and other sensitive information. We validate the utility of PANORAMA by fine-tuning the Mistral-7B model on 1x, 5x, 10x, and 25x data replication rates with a subset of data and measure PII memorization rates - revealing not only consistent increases with repetition but also variation across content types, highlighting PANORAMA's ability to model how memorization risks differ by context. Our dataset and code are publicly available, providing a much-needed resource for privacy risk assessment, model auditing, and the development of privacy-preserving LLMs.
Multilingual Detection of Personal Employment Status on Twitter
Detecting disclosures of individuals' employment status on social media can provide valuable information to match job seekers with suitable vacancies, offer social protection, or measure labor market flows. However, identifying such personal disclosures is a challenging task due to their rarity in a sea of social media content and the variety of linguistic forms used to describe them. Here, we examine three Active Learning (AL) strategies in real-world settings of extreme class imbalance, and identify five types of disclosures about individuals' employment status (e.g. job loss) in three languages using BERT-based classification models. Our findings show that, even under extreme imbalance settings, a small number of AL iterations is sufficient to obtain large and significant gains in precision, recall, and diversity of results compared to a supervised baseline with the same number of labels. We also find that no AL strategy consistently outperforms the rest. Qualitative analysis suggests that AL helps focus the attention mechanism of BERT on core terms and adjust the boundaries of semantic expansion, highlighting the importance of interpretable models to provide greater control and visibility into this dynamic learning process.
FediverseSharing: A Novel Dataset on Cross-Platform Interaction Dynamics between Threads and Mastodon Users
Traditional social media platforms, once envisioned as digital town squares, face growing criticism over corporate control, content moderation, and privacy concerns. Events such as Twitter's acquisition(now X) and major policy changes have driven users toward alternative platforms like Mastodon and Threads. However, this diversification has led to user dispersion and fragmented discussions across isolated social media platforms. To address these issues, federation protocols like ActivityPub have been adopted, with Mastodon leading efforts to build decentralized yet interconnected networks. In March 2024, Threads joined this federation by introducing its Fediverse Sharing service, which enables interactions such as posts, replies, and likes between Threads and Mastodon users as if on a unified platform. Building on this development, we introduce FediverseSharing, the first dataset capturing interactions between 20,000+ Threads users and 20,000+ Mastodon users over a ten-month period. This dataset serves as a foundation for studying cross-platform interactions and the impact of federation as previously two separate platforms integrate.
Model, Analyze, and Comprehend User Interactions within a Social Media Platform
In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.
Twitter Topic Classification
Social media platforms host discussions about a wide variety of topics that arise everyday. Making sense of all the content and organising it into categories is an arduous task. A common way to deal with this issue is relying on topic modeling, but topics discovered using this technique are difficult to interpret and can differ from corpus to corpus. In this paper, we present a new task based on tweet topic classification and release two associated datasets. Given a wide range of topics covering the most important discussion points in social media, we provide training and testing data from recent time periods that can be used to evaluate tweet classification models. Moreover, we perform a quantitative evaluation and analysis of current general- and domain-specific language models on the task, which provide more insights on the challenges and nature of the task.
Weakly-Supervised Methods for Suicide Risk Assessment: Role of Related Domains
Social media has become a valuable resource for the study of suicidal ideation and the assessment of suicide risk. Among social media platforms, Reddit has emerged as the most promising one due to its anonymity and its focus on topic-based communities (subreddits) that can be indicative of someone's state of mind or interest regarding mental health disorders such as r/SuicideWatch, r/Anxiety, r/depression. A challenge for previous work on suicide risk assessment has been the small amount of labeled data. We propose an empirical investigation into several classes of weakly-supervised approaches, and show that using pseudo-labeling based on related issues around mental health (e.g., anxiety, depression) helps improve model performance for suicide risk assessment.
Job-related discourse on social media
Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.
"I'm in the Bluesky Tonight": Insights from a Year Worth of Social Data
Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.
UniPoll: A Unified Social Media Poll Generation Framework via Multi-Objective Optimization
Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.
What are Public Concerns about ChatGPT? A Novel Self-Supervised Neural Topic Model Tells You
The recently released artificial intelligence conversational agent, ChatGPT, has gained significant attention in academia and real life. A multitude of early ChatGPT users eagerly explore its capabilities and share their opinions on it via social media. Both user queries and social media posts express public concerns regarding this advanced dialogue system. To mine public concerns about ChatGPT, a novel Self-Supervised neural Topic Model (SSTM), which formalizes topic modeling as a representation learning procedure, is proposed in this paper. Extensive experiments have been conducted on Twitter posts about ChatGPT and queries asked by ChatGPT users. And experimental results demonstrate that the proposed approach could extract higher quality public concerns with improved interpretability and diversity, surpassing the performance of state-of-the-art approaches.
Can Community Notes Replace Professional Fact-Checkers?
Two commonly-employed strategies to combat the rise of misinformation on social media are (i) fact-checking by professional organisations and (ii) community moderation by platform users. Policy changes by Twitter/X and, more recently, Meta, signal a shift away from partnerships with fact-checking organisations and towards an increased reliance on crowdsourced community notes. However, the extent and nature of dependencies between fact-checking and helpful community notes remain unclear. To address these questions, we use language models to annotate a large corpus of Twitter/X community notes with attributes such as topic, cited sources, and whether they refute claims tied to broader misinformation narratives. Our analysis reveals that community notes cite fact-checking sources up to five times more than previously reported. Fact-checking is especially crucial for notes on posts linked to broader narratives, which are twice as likely to reference fact-checking sources compared to other sources. In conclusion, our results show that successful community moderation heavily relies on professional fact-checking.
MM-Soc: Benchmarking Multimodal Large Language Models in Social Media Platforms
Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.
X-posing Free Speech: Examining the Impact of Moderation Relaxation on Online Social Networks
We investigate the impact of free speech and the relaxation of moderation on online social media platforms using Elon Musk's takeover of Twitter as a case study. By curating a dataset of over 10 million tweets, our study employs a novel framework combining content and network analysis. Our findings reveal a significant increase in the distribution of certain forms of hate content, particularly targeting the LGBTQ+ community and liberals. Network analysis reveals the formation of cohesive hate communities facilitated by influential bridge users, with substantial growth in interactions hinting at increased hate production and diffusion. By tracking the temporal evolution of PageRank, we identify key influencers, primarily self-identified far-right supporters disseminating hate against liberals and woke culture. Ironically, embracing free speech principles appears to have enabled hate speech against the very concept of freedom of expression and free speech itself. Our findings underscore the delicate balance platforms must strike between open expression and robust moderation to curb the proliferation of hate online.
What Types of COVID-19 Conspiracies are Populated by Twitter Bots?
With people moving out of physical public spaces due to containment measures to tackle the novel coronavirus (COVID-19) pandemic, online platforms become even more prominent tools to understand social discussion. Studying social media can be informative to assess how we are collectively coping with this unprecedented global crisis. However, social media platforms are also populated by bots, automated accounts that can amplify certain topics of discussion at the expense of others. In this paper, we study 43.3M English tweets about COVID-19 and provide early evidence of the use of bots to promote political conspiracies in the United States, in stark contrast with humans who focus on public health concerns.
CommunityLM: Probing Partisan Worldviews from Language Models
As political attitudes have diverged ideologically in the United States, political speech has diverged lingusitically. The ever-widening polarization between the US political parties is accelerated by an erosion of mutual understanding between them. We aim to make these communities more comprehensible to each other with a framework that probes community-specific responses to the same survey questions using community language models CommunityLM. In our framework we identify committed partisan members for each community on Twitter and fine-tune LMs on the tweets authored by them. We then assess the worldviews of the two groups using prompt-based probing of their corresponding LMs, with prompts that elicit opinions about public figures and groups surveyed by the American National Election Studies (ANES) 2020 Exploratory Testing Survey. We compare the responses generated by the LMs to the ANES survey results, and find a level of alignment that greatly exceeds several baseline methods. Our work aims to show that we can use community LMs to query the worldview of any group of people given a sufficiently large sample of their social media discussions or media diet.
Can LLMs Simulate Social Media Engagement? A Study on Action-Guided Response Generation
Social media enables dynamic user engagement with trending topics, and recent research has explored the potential of large language models (LLMs) for response generation. While some studies investigate LLMs as agents for simulating user behavior on social media, their focus remains on practical viability and scalability rather than a deeper understanding of how well LLM aligns with human behavior. This paper analyzes LLMs' ability to simulate social media engagement through action guided response generation, where a model first predicts a user's most likely engagement action-retweet, quote, or rewrite-towards a trending post before generating a personalized response conditioned on the predicted action. We benchmark GPT-4o-mini, O1-mini, and DeepSeek-R1 in social media engagement simulation regarding a major societal event discussed on X. Our findings reveal that zero-shot LLMs underperform BERT in action prediction, while few-shot prompting initially degrades the prediction accuracy of LLMs with limited examples. However, in response generation, few-shot LLMs achieve stronger semantic alignment with ground truth posts.
Learning Stance Embeddings from Signed Social Graphs
A key challenge in social network analysis is understanding the position, or stance, of people in the graph on a large set of topics. While past work has modeled (dis)agreement in social networks using signed graphs, these approaches have not modeled agreement patterns across a range of correlated topics. For instance, disagreement on one topic may make disagreement(or agreement) more likely for related topics. We propose the Stance Embeddings Model(SEM), which jointly learns embeddings for each user and topic in signed social graphs with distinct edge types for each topic. By jointly learning user and topic embeddings, SEM is able to perform cold-start topic stance detection, predicting the stance of a user on topics for which we have not observed their engagement. We demonstrate the effectiveness of SEM using two large-scale Twitter signed graph datasets we open-source. One dataset, TwitterSG, labels (dis)agreements using engagements between users via tweets to derive topic-informed, signed edges. The other, BirdwatchSG, leverages community reports on misinformation and misleading content. On TwitterSG and BirdwatchSG, SEM shows a 39% and 26% error reduction respectively against strong baselines.
MiCRO: Multi-interest Candidate Retrieval Online
Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.
Toxicity Detection is NOT all you Need: Measuring the Gaps to Supporting Volunteer Content Moderators
Extensive efforts in automated approaches for content moderation have been focused on developing models to identify toxic, offensive, and hateful content with the aim of lightening the load for moderators. Yet, it remains uncertain whether improvements on those tasks have truly addressed moderators' needs in accomplishing their work. In this paper, we surface gaps between past research efforts that have aimed to provide automation for aspects of content moderation and the needs of volunteer content moderators, regarding identifying violations of various moderation rules. To do so, we conduct a model review on Hugging Face to reveal the availability of models to cover various moderation rules and guidelines from three exemplar forums. We further put state-of-the-art LLMs to the test, evaluating how well these models perform in flagging violations of platform rules from one particular forum. Finally, we conduct a user survey study with volunteer moderators to gain insight into their perspectives on useful moderation models. Overall, we observe a non-trivial gap, as missing developed models and LLMs exhibit moderate to low performance on a significant portion of the rules. Moderators' reports provide guides for future work on developing moderation assistant models.
Decay No More: A Persistent Twitter Dataset for Learning Social Meaning
With the proliferation of social media, many studies resort to social media to construct datasets for developing social meaning understanding systems. For the popular case of Twitter, most researchers distribute tweet IDs without the actual text contents due to the data distribution policy of the platform. One issue is that the posts become increasingly inaccessible over time, which leads to unfair comparisons and a temporal bias in social media research. To alleviate this challenge of data decay, we leverage a paraphrase model to propose a new persistent English Twitter dataset for social meaning (PTSM). PTSM consists of 17 social meaning datasets in 10 categories of tasks. We experiment with two SOTA pre-trained language models and show that our PTSM can substitute the actual tweets with paraphrases with marginal performance loss.
1024m at SMM4H 2024: Tasks 3, 5 & 6 -- Ensembles of Transformers and Large Language Models for Medical Text Classification
Social media is a great source of data for users reporting information and regarding their health and how various things have had an effect on them. This paper presents various approaches using Transformers and Large Language Models and their ensembles, their performance along with advantages and drawbacks for various tasks of SMM4H'24 - Classifying texts on impact of nature and outdoor spaces on the author's mental health (Task 3), Binary classification of tweets reporting their children's health disorders like Asthma, Autism, ADHD and Speech disorder (task 5), Binary classification of users self-reporting their age (task 6).
Towards Effective Counter-Responses: Aligning Human Preferences with Strategies to Combat Online Trolling
Trolling in online communities typically involves disruptive behaviors such as provoking anger and manipulating discussions, leading to a polarized atmosphere and emotional distress. Robust moderation is essential for mitigating these negative impacts and maintaining a healthy and constructive community atmosphere. However, effectively addressing trolls is difficult because their behaviors vary widely and require different response strategies (RSs) to counter them. This diversity makes it challenging to choose an appropriate RS for each specific situation. To address this challenge, our research investigates whether humans have preferred strategies tailored to different types of trolling behaviors. Our findings reveal a correlation between the types of trolling encountered and the preferred RS. In this paper, we introduce a methodology for generating counter-responses to trolls by recommending appropriate RSs, supported by a dataset aligning these strategies with human preferences across various troll contexts. The experimental results demonstrate that our proposed approach guides constructive discussion and reduces the negative effects of trolls, thereby enhancing the online community environment.
Explainable Depression Symptom Detection in Social Media
Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.
TWEETQA: A Social Media Focused Question Answering Dataset
With social media becoming increasingly pop-ular on which lots of news and real-time eventsare reported, developing automated questionanswering systems is critical to the effective-ness of many applications that rely on real-time knowledge. While previous datasets haveconcentrated on question answering (QA) forformal text like news and Wikipedia, wepresent the first large-scale dataset for QA oversocial media data. To ensure that the tweetswe collected are useful, we only gather tweetsused by journalists to write news articles. Wethen ask human annotators to write questionsand answers upon these tweets. Unlike otherQA datasets like SQuAD in which the answersare extractive, we allow the answers to be ab-stractive. We show that two recently proposedneural models that perform well on formaltexts are limited in their performance when ap-plied to our dataset. In addition, even the fine-tuned BERT model is still lagging behind hu-man performance with a large margin. Our re-sults thus point to the need of improved QAsystems targeting social media text.
The Koo Dataset: An Indian Microblogging Platform With Global Ambitions
Increasingly, alternative platforms are playing a key role in the social media ecosystem. Koo, a microblogging platform based in India, has emerged as a major new social network hosting high profile politicians from several countries (India, Brazil, Nigeria) and many internationally renowned celebrities. This paper presents the largest publicly available Koo dataset, spanning from the platform's founding in early 2020 to September 2023, providing detailed metadata for 72M posts, 75M comments, 40M shares, 284M likes and 1.4M user profiles. Along with the release of the dataset, we provide an overview of the platform including a discussion of the news ecosystem on the platform, hashtag usage and user engagement. Our results highlight the pivotal role that new platforms play in shaping online communities in emerging economies and the Global South, connecting local politicians and public figures with their followers. With Koo's ambition to become the town hall for diverse non-English speaking communities, our dataset offers new opportunities for studying social media beyond a Western context.
Tweetorial Hooks: Generative AI Tools to Motivate Science on Social Media
Communicating science and technology is essential for the public to understand and engage in a rapidly changing world. Tweetorials are an emerging phenomenon where experts explain STEM topics on social media in creative and engaging ways. However, STEM experts struggle to write an engaging "hook" in the first tweet that captures the reader's attention. We propose methods to use large language models (LLMs) to help users scaffold their process of writing a relatable hook for complex scientific topics. We demonstrate that LLMs can help writers find everyday experiences that are relatable and interesting to the public, avoid jargon, and spark curiosity. Our evaluation shows that the system reduces cognitive load and helps people write better hooks. Lastly, we discuss the importance of interactivity with LLMs to preserve the correctness, effectiveness, and authenticity of the writing.
"Actionable Help" in Crises: A Novel Dataset and Resource-Efficient Models for Identifying Request and Offer Social Media Posts
During crises, social media serves as a crucial coordination tool, but the vast influx of posts--from "actionable" requests and offers to generic content like emotional support, behavioural guidance, or outdated information--complicates effective classification. Although generative LLMs (Large Language Models) can address this issue with few-shot classification, their high computational demands limit real-time crisis response. While fine-tuning encoder-only models (e.g., BERT) is a popular choice, these models still exhibit higher inference times in resource-constrained environments. Moreover, although distilled variants (e.g., DistilBERT) exist, they are not tailored for the crisis domain. To address these challenges, we make two key contributions. First, we present CrisisHelpOffer, a novel dataset of 101k tweets collaboratively labelled by generative LLMs and validated by humans, specifically designed to distinguish actionable content from noise. Second, we introduce the first crisis-specific mini models optimized for deployment in resource-constrained settings. Across 13 crisis classification tasks, our mini models surpass BERT (also outperform or match the performance of RoBERTa, MPNet, and BERTweet), offering higher accuracy with significantly smaller sizes and faster speeds. The Medium model is 47% smaller with 3.8% higher accuracy at 3.5x speed, the Small model is 68% smaller with a 1.8% accuracy gain at 7.7x speed, and the Tiny model, 83% smaller, matches BERT's accuracy at 18.6x speed. All models outperform existing distilled variants, setting new benchmarks. Finally, as a case study, we analyze social media posts from a global crisis to explore help-seeking and assistance-offering behaviours in selected developing and developed countries.
Facilitating Opinion Diversity through Hybrid NLP Approaches
Modern democracies face a critical issue of declining citizen participation in decision-making. Online discussion forums are an important avenue for enhancing citizen participation. This thesis proposal 1) identifies the challenges involved in facilitating large-scale online discussions with Natural Language Processing (NLP), 2) suggests solutions to these challenges by incorporating hybrid human-AI technologies, and 3) investigates what these technologies can reveal about individual perspectives in online discussions. We propose a three-layered hierarchy for representing perspectives that can be obtained by a mixture of human intelligence and large language models. We illustrate how these representations can draw insights into the diversity of perspectives and allow us to investigate interactions in online discussions.
The FRENK Datasets of Socially Unacceptable Discourse in Slovene and English
In this paper we present datasets of Facebook comment threads to mainstream media posts in Slovene and English developed inside the Slovene national project FRENK which cover two topics, migrants and LGBT, and are manually annotated for different types of socially unacceptable discourse (SUD). The main advantages of these datasets compared to the existing ones are identical sampling procedures, producing comparable data across languages and an annotation schema that takes into account six types of SUD and five targets at which SUD is directed. We describe the sampling and annotation procedures, and analyze the annotation distributions and inter-annotator agreements. We consider this dataset to be an important milestone in understanding and combating SUD for both languages.
Characterizing and Predicting Social Correction on Twitter
Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.
SMILE: Evaluation and Domain Adaptation for Social Media Language Understanding
We study the ability of transformer-based language models (LMs) to understand social media language. Social media (SM) language is distinct from standard written language, yet existing benchmarks fall short of capturing LM performance in this socially, economically, and politically important domain. We quantify the degree to which social media language differs from conventional language and conclude that the difference is significant both in terms of token distribution and rate of linguistic shift. Next, we introduce a new benchmark for Social MedIa Language Evaluation (SMILE) that covers four SM platforms and eleven tasks. Finally, we show that learning a tokenizer and pretraining on a mix of social media and conventional language yields an LM that outperforms the best similar-sized alternative by 4.2 points on the overall SMILE score.
OASIS: Open Agent Social Interaction Simulations with One Million Agents
There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.
Raiders of the Lost Kek: 3.5 Years of Augmented 4chan Posts from the Politically Incorrect Board
This paper presents a dataset with over 3.3M threads and 134.5M posts from the Politically Incorrect board (/pol/) of the imageboard forum 4chan, posted over a period of almost 3.5 years (June 2016-November 2019). To the best of our knowledge, this represents the largest publicly available 4chan dataset, providing the community with an archive of posts that have been permanently deleted from 4chan and are otherwise inaccessible. We augment the data with a set of additional labels, including toxicity scores and the named entities mentioned in each post. We also present a statistical analysis of the dataset, providing an overview of what researchers interested in using it can expect, as well as a simple content analysis, shedding light on the most prominent discussion topics, the most popular entities mentioned, and the toxicity level of each post. Overall, we are confident that our work will motivate and assist researchers in studying and understanding 4chan, as well as its role on the greater Web. For instance, we hope this dataset may be used for cross-platform studies of social media, as well as being useful for other types of research like natural language processing. Finally, our dataset can assist qualitative work focusing on in-depth case studies of specific narratives, events, or social theories.
Propaganda to Hate: A Multimodal Analysis of Arabic Memes with Multi-Agent LLMs
In the past decade, social media platforms have been used for information dissemination and consumption. While a major portion of the content is posted to promote citizen journalism and public awareness, some content is posted to mislead users. Among different content types such as text, images, and videos, memes (text overlaid on images) are particularly prevalent and can serve as powerful vehicles for propaganda, hate, and humor. In the current literature, there have been efforts to individually detect such content in memes. However, the study of their intersection is very limited. In this study, we explore the intersection between propaganda and hate in memes using a multi-agent LLM-based approach. We extend the propagandistic meme dataset with coarse and fine-grained hate labels. Our finding suggests that there is an association between propaganda and hate in memes. We provide detailed experimental results that can serve as a baseline for future studies. We will make the experimental resources publicly available to the community (https://github.com/firojalam/propaganda-and-hateful-memes).
Comparing Measures of Linguistic Diversity Across Social Media Language Data and Census Data at Subnational Geographic Areas
This paper describes a preliminary study on the comparative linguistic ecology of online spaces (i.e., social media language data) and real-world spaces in Aotearoa New Zealand (i.e., subnational administrative areas). We compare measures of linguistic diversity between these different spaces and discuss how social media users align with real-world populations. The results from the current study suggests that there is potential to use online social media language data to observe spatial and temporal changes in linguistic diversity at subnational geographic areas; however, further work is required to understand how well social media represents real-world behaviour.
A Large-scale Dataset for Hate Speech Detection on Vietnamese Social Media Texts
In recent years, Vietnam witnesses the mass development of social network users on different social platforms such as Facebook, Youtube, Instagram, and Tiktok. On social medias, hate speech has become a critical problem for social network users. To solve this problem, we introduce the ViHSD - a human-annotated dataset for automatically detecting hate speech on the social network. This dataset contains over 30,000 comments, each comment in the dataset has one of three labels: CLEAN, OFFENSIVE, or HATE. Besides, we introduce the data creation process for annotating and evaluating the quality of the dataset. Finally, we evaluated the dataset by deep learning models and transformer models.
Emotion Alignment: Discovering the Gap Between Social Media and Real-World Sentiments in Persian Tweets and Images
In contemporary society, widespread social media usage is evident in people's daily lives. Nevertheless, disparities in emotional expressions between the real world and online platforms can manifest. We comprehensively analyzed Persian community on X to explore this phenomenon. An innovative pipeline was designed to measure the similarity between emotions in the real world compared to social media. Accordingly, recent tweets and images of participants were gathered and analyzed using Transformers-based text and image sentiment analysis modules. Each participant's friends also provided insights into the their real-world emotions. A distance criterion was used to compare real-world feelings with virtual experiences. Our study encompassed N=105 participants, 393 friends who contributed their perspectives, over 8,300 collected tweets, and 2,000 media images. Results indicated a 28.67% similarity between images and real-world emotions, while tweets exhibited a 75.88% alignment with real-world feelings. Additionally, the statistical significance confirmed that the observed disparities in sentiment proportions.
Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis
As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.
L3Cube-MahaHate: A Tweet-based Marathi Hate Speech Detection Dataset and BERT models
Social media platforms are used by a large number of people prominently to express their thoughts and opinions. However, these platforms have contributed to a substantial amount of hateful and abusive content as well. Therefore, it is important to curb the spread of hate speech on these platforms. In India, Marathi is one of the most popular languages used by a wide audience. In this work, we present L3Cube-MahaHate, the first major Hate Speech Dataset in Marathi. The dataset is curated from Twitter, annotated manually. Our dataset consists of over 25000 distinct tweets labeled into four major classes i.e hate, offensive, profane, and not. We present the approaches used for collecting and annotating the data and the challenges faced during the process. Finally, we present baseline classification results using deep learning models based on CNN, LSTM, and Transformers. We explore mono-lingual and multi-lingual variants of BERT like MahaBERT, IndicBERT, mBERT, and xlm-RoBERTa and show that mono-lingual models perform better than their multi-lingual counterparts. The MahaBERT model provides the best results on L3Cube-MahaHate Corpus. The data and models are available at https://github.com/l3cube-pune/MarathiNLP .
Dialogue Response Ranking Training with Large-Scale Human Feedback Data
Existing open-domain dialog models are generally trained to minimize the perplexity of target human responses. However, some human replies are more engaging than others, spawning more followup interactions. Current conversational models are increasingly capable of producing turns that are context-relevant, but in order to produce compelling agents, these models need to be able to predict and optimize for turns that are genuinely engaging. We leverage social media feedback data (number of replies and upvotes) to build a large-scale training dataset for feedback prediction. To alleviate possible distortion between the feedback and engagingness, we convert the ranking problem to a comparison of response pairs which involve few confounding factors. We trained DialogRPT, a set of GPT-2 based models on 133M pairs of human feedback data and the resulting ranker outperformed several baselines. Particularly, our ranker outperforms the conventional dialog perplexity baseline with a large margin on predicting Reddit feedback. We finally combine the feedback prediction models and a human-like scoring model to rank the machine-generated dialog responses. Crowd-sourced human evaluation shows that our ranking method correlates better with real human preferences than baseline models.
Conceptualizing Suicidal Behavior: Utilizing Explanations of Predicted Outcomes to Analyze Longitudinal Social Media Data
The COVID-19 pandemic has escalated mental health crises worldwide, with social isolation and economic instability contributing to a rise in suicidal behavior. Suicide can result from social factors such as shame, abuse, abandonment, and mental health conditions like depression, Post-Traumatic Stress Disorder (PTSD), Attention-Deficit/Hyperactivity Disorder (ADHD), anxiety disorders, and bipolar disorders. As these conditions develop, signs of suicidal ideation may manifest in social media interactions. Analyzing social media data using artificial intelligence (AI) techniques can help identify patterns of suicidal behavior, providing invaluable insights for suicide prevention agencies, professionals, and broader community awareness initiatives. Machine learning algorithms for this purpose require large volumes of accurately labeled data. Previous research has not fully explored the potential of incorporating explanations in analyzing and labeling longitudinal social media data. In this study, we employed a model explanation method, Layer Integrated Gradients, on top of a fine-tuned state-of-the-art language model, to assign each token from Reddit users' posts an attribution score for predicting suicidal ideation. By extracting and analyzing attributions of tokens from the data, we propose a methodology for preliminary screening of social media posts for suicidal ideation without using large language models during inference.
Toxic Language Detection in Social Media for Brazilian Portuguese: New Dataset and Multilingual Analysis
Hate speech and toxic comments are a common concern of social media platform users. Although these comments are, fortunately, the minority in these platforms, they are still capable of causing harm. Therefore, identifying these comments is an important task for studying and preventing the proliferation of toxicity in social media. Previous work in automatically detecting toxic comments focus mainly in English, with very few work in languages like Brazilian Portuguese. In this paper, we propose a new large-scale dataset for Brazilian Portuguese with tweets annotated as either toxic or non-toxic or in different types of toxicity. We present our dataset collection and annotation process, where we aimed to select candidates covering multiple demographic groups. State-of-the-art BERT models were able to achieve 76% macro-F1 score using monolingual data in the binary case. We also show that large-scale monolingual data is still needed to create more accurate models, despite recent advances in multilingual approaches. An error analysis and experiments with multi-label classification show the difficulty of classifying certain types of toxic comments that appear less frequently in our data and highlights the need to develop models that are aware of different categories of toxicity.
Twitter conversations predict the daily confirmed COVID-19 cases
As of writing this paper, COVID-19 (Coronavirus disease 2019) has spread to more than 220 countries and territories. Following the outbreak, the pandemic's seriousness has made people more active on social media, especially on the microblogging platforms such as Twitter and Weibo. The pandemic-specific discourse has remained on-trend on these platforms for months now. Previous studies have confirmed the contributions of such socially generated conversations towards situational awareness of crisis events. The early forecasts of cases are essential to authorities to estimate the requirements of resources needed to cope with the outgrowths of the virus. Therefore, this study attempts to incorporate the public discourse in the design of forecasting models particularly targeted for the steep-hill region of an ongoing wave. We propose a sentiment-involved topic-based latent variables search methodology for designing forecasting models from publicly available Twitter conversations. As a use case, we implement the proposed methodology on Australian COVID-19 daily cases and Twitter conversations generated within the country. Experimental results: (i) show the presence of latent social media variables that Granger-cause the daily COVID-19 confirmed cases, and (ii) confirm that those variables offer additional prediction capability to forecasting models. Further, the results show that the inclusion of social media variables introduces 48.83--51.38% improvements on RMSE over the baseline models. We also release the large-scale COVID-19 specific geotagged global tweets dataset, MegaGeoCOV, to the public anticipating that the geotagged data of this scale would aid in understanding the conversational dynamics of the pandemic through other spatial and temporal contexts.
WLV-RIT at SemEval-2021 Task 5: A Neural Transformer Framework for Detecting Toxic Spans
In recent years, the widespread use of social media has led to an increase in the generation of toxic and offensive content on online platforms. In response, social media platforms have worked on developing automatic detection methods and employing human moderators to cope with this deluge of offensive content. While various state-of-the-art statistical models have been applied to detect toxic posts, there are only a few studies that focus on detecting the words or expressions that make a post offensive. This motivates the organization of the SemEval-2021 Task 5: Toxic Spans Detection competition, which has provided participants with a dataset containing toxic spans annotation in English posts. In this paper, we present the WLV-RIT entry for the SemEval-2021 Task 5. Our best performing neural transformer model achieves an 0.68 F1-Score. Furthermore, we develop an open-source framework for multilingual detection of offensive spans, i.e., MUDES, based on neural transformers that detect toxic spans in texts.
Agent-Based Simulations of Online Political Discussions: A Case Study on Elections in Germany
User engagement on social media platforms is influenced by historical context, time constraints, and reward-driven interactions. This study presents an agent-based simulation approach that models user interactions, considering past conversation history, motivation, and resource constraints. Utilizing German Twitter data on political discourse, we fine-tune AI models to generate posts and replies, incorporating sentiment analysis, irony detection, and offensiveness classification. The simulation employs a myopic best-response model to govern agent behavior, accounting for decision-making based on expected rewards. Our results highlight the impact of historical context on AI-generated responses and demonstrate how engagement evolves under varying constraints.
Spread of hate speech in online social media
The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.
iDRAMA-Scored-2024: A Dataset of the Scored Social Media Platform from 2020 to 2023
Online web communities often face bans for violating platform policies, encouraging their migration to alternative platforms. This migration, however, can result in increased toxicity and unforeseen consequences on the new platform. In recent years, researchers have collected data from many alternative platforms, indicating coordinated efforts leading to offline events, conspiracy movements, hate speech propagation, and harassment. Thus, it becomes crucial to characterize and understand these alternative platforms. To advance research in this direction, we collect and release a large-scale dataset from Scored -- an alternative Reddit platform that sheltered banned fringe communities, for example, c/TheDonald (a prominent right-wing community) and c/GreatAwakening (a conspiratorial community). Over four years, we collected approximately 57M posts from Scored, with at least 58 communities identified as migrating from Reddit and over 950 communities created since the platform's inception. Furthermore, we provide sentence embeddings of all posts in our dataset, generated through a state-of-the-art model, to further advance the field in characterizing the discussions within these communities. We aim to provide these resources to facilitate their investigations without the need for extensive data collection and processing efforts.
Are We in the AI-Generated Text World Already? Quantifying and Monitoring AIGT on Social Media
Social media platforms are experiencing a growing presence of AI-Generated Texts (AIGTs). However, the misuse of AIGTs could have profound implications for public opinion, such as spreading misinformation and manipulating narratives. Despite its importance, it remains unclear how prevalent AIGTs are on social media. To address this gap, this paper aims to quantify and monitor the AIGTs on online social media platforms. We first collect a dataset (SM-D) with around 2.4M posts from 3 major social media platforms: Medium, Quora, and Reddit. Then, we construct a diverse dataset (AIGTBench) to train and evaluate AIGT detectors. AIGTBench combines popular open-source datasets and our AIGT datasets generated from social media texts by 12 LLMs, serving as a benchmark for evaluating mainstream detectors. With this setup, we identify the best-performing detector (OSM-Det). We then apply OSM-Det to SM-D to track AIGTs across social media platforms from January 2022 to October 2024, using the AI Attribution Rate (AAR) as the metric. Specifically, Medium and Quora exhibit marked increases in AAR, rising from 1.77% to 37.03% and 2.06% to 38.95%, respectively. In contrast, Reddit shows slower growth, with AAR increasing from 1.31% to 2.45% over the same period. Our further analysis indicates that AIGTs on social media differ from human-written texts across several dimensions, including linguistic patterns, topic distributions, engagement levels, and the follower distribution of authors. We envision our analysis and findings on AIGTs in social media can shed light on future research in this domain.
CASE: Efficient Curricular Data Pre-training for Building Assistive Psychology Expert Models
The limited availability of psychologists necessitates efficient identification of individuals requiring urgent mental healthcare. This study explores the use of Natural Language Processing (NLP) pipelines to analyze text data from online mental health forums used for consultations. By analyzing forum posts, these pipelines can flag users who may require immediate professional attention. A crucial challenge in this domain is data privacy and scarcity. To address this, we propose utilizing readily available curricular texts used in institutes specializing in mental health for pre-training the NLP pipelines. This helps us mimic the training process of a psychologist. Our work presents CASE-BERT that flags potential mental health disorders based on forum text. CASE-BERT demonstrates superior performance compared to existing methods, achieving an f1 score of 0.91 for Depression and 0.88 for Anxiety, two of the most commonly reported mental health disorders. Our code is publicly available.
Named Entity Recognition in Twitter: A Dataset and Analysis on Short-Term Temporal Shifts
Recent progress in language model pre-training has led to important improvements in Named Entity Recognition (NER). Nonetheless, this progress has been mainly tested in well-formatted documents such as news, Wikipedia, or scientific articles. In social media the landscape is different, in which it adds another layer of complexity due to its noisy and dynamic nature. In this paper, we focus on NER in Twitter, one of the largest social media platforms, and construct a new NER dataset, TweetNER7, which contains seven entity types annotated over 11,382 tweets from September 2019 to August 2021. The dataset was constructed by carefully distributing the tweets over time and taking representative trends as a basis. Along with the dataset, we provide a set of language model baselines and perform an analysis on the language model performance on the task, especially analyzing the impact of different time periods. In particular, we focus on three important temporal aspects in our analysis: short-term degradation of NER models over time, strategies to fine-tune a language model over different periods, and self-labeling as an alternative to lack of recently-labeled data. TweetNER7 is released publicly (https://huggingface.co/datasets/tner/tweetner7) along with the models fine-tuned on it.
GPT-4V(ision) as A Social Media Analysis Engine
Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.
Multi-Source Social Feedback of Online News Feeds
The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.
Sharing emotions at scale: The Vent dataset
The continuous and increasing use of social media has enabled the expression of human thoughts, opinions, and everyday actions publicly at an unprecedented scale. We present the Vent dataset, the largest annotated dataset of text, emotions, and social connections to date. It comprises more than 33 millions of posts by nearly a million of users together with their social connections. Each post has an associated emotion. There are 705 different emotions, organized in 63 "emotion categories", forming a two-level taxonomy of affects. Our initial statistical analysis describes the global patterns of activity in the Vent platform, revealing large heterogenities and certain remarkable regularities regarding the use of the different emotions. We focus on the aggregated use of emotions, the temporal activity, and the social network of users, and outline possible methods to infer emotion networks based on the user activity. We also analyze the text and describe the affective landscape of Vent, finding agreements with existing (small scale) annotated corpus in terms of emotion categories and positive/negative valences. Finally, we discuss possible research questions that can be addressed from this unique dataset.
EmoMent: An Emotion Annotated Mental Health Corpus from two South Asian Countries
People often utilise online media (e.g., Facebook, Reddit) as a platform to express their psychological distress and seek support. State-of-the-art NLP techniques demonstrate strong potential to automatically detect mental health issues from text. Research suggests that mental health issues are reflected in emotions (e.g., sadness) indicated in a person's choice of language. Therefore, we developed a novel emotion-annotated mental health corpus (EmoMent), consisting of 2802 Facebook posts (14845 sentences) extracted from two South Asian countries - Sri Lanka and India. Three clinical psychology postgraduates were involved in annotating these posts into eight categories, including 'mental illness' (e.g., depression) and emotions (e.g., 'sadness', 'anger'). EmoMent corpus achieved 'very good' inter-annotator agreement of 98.3% (i.e. % with two or more agreement) and Fleiss' Kappa of 0.82. Our RoBERTa based models achieved an F1 score of 0.76 and a macro-averaged F1 score of 0.77 for the first task (i.e. predicting a mental health condition from a post) and the second task (i.e. extent of association of relevant posts with the categories defined in our taxonomy), respectively.
Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage
Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources.
For Women, Life, Freedom: A Participatory AI-Based Social Web Analysis of a Watershed Moment in Iran's Gender Struggles
In this paper, we present a computational analysis of the Persian language Twitter discourse with the aim to estimate the shift in stance toward gender equality following the death of Mahsa Amini in police custody. We present an ensemble active learning pipeline to train a stance classifier. Our novelty lies in the involvement of Iranian women in an active role as annotators in building this AI system. Our annotators not only provide labels, but they also suggest valuable keywords for more meaningful corpus creation as well as provide short example documents for a guided sampling step. Our analyses indicate that Mahsa Amini's death triggered polarized Persian language discourse where both fractions of negative and positive tweets toward gender equality increased. The increase in positive tweets was slightly greater than the increase in negative tweets. We also observe that with respect to account creation time, between the state-aligned Twitter accounts and pro-protest Twitter accounts, pro-protest accounts are more similar to baseline Persian Twitter activity.
Peer to Peer Hate: Hate Speech Instigators and Their Targets
While social media has become an empowering agent to individual voices and freedom of expression, it also facilitates anti-social behaviors including online harassment, cyberbullying, and hate speech. In this paper, we present the first comparative study of hate speech instigators and target users on Twitter. Through a multi-step classification process, we curate a comprehensive hate speech dataset capturing various types of hate. We study the distinctive characteristics of hate instigators and targets in terms of their profile self-presentation, activities, and online visibility. We find that hate instigators target more popular and high profile Twitter users, and that participating in hate speech can result in greater online visibility. We conduct a personality analysis of hate instigators and targets and show that both groups have eccentric personality facets that differ from the general Twitter population. Our results advance the state of the art of understanding online hate speech engagement.
SoMeLVLM: A Large Vision Language Model for Social Media Processing
The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.
Evaluating Impact of Social Media Posts by Executives on Stock Prices
Predicting stock market movements has always been of great interest to investors and an active area of research. Research has proven that popularity of products is highly influenced by what people talk about. Social media like Twitter, Reddit have become hotspots of such influences. This paper investigates the impact of social media posts on close price prediction of stocks using Twitter and Reddit posts. Our objective is to integrate sentiment of social media data with historical stock data and study its effect on closing prices using time series models. We carried out rigorous experiments and deep analysis using multiple deep learning based models on different datasets to study the influence of posts by executives and general people on the close price. Experimental results on multiple stocks (Apple and Tesla) and decentralised currencies (Bitcoin and Ethereum) consistently show improvements in prediction on including social media data and greater improvements on including executive posts.
Do Differences in Values Influence Disagreements in Online Discussions?
Disagreements are common in online discussions. Disagreement may foster collaboration and improve the quality of a discussion under some conditions. Although there exist methods for recognizing disagreement, a deeper understanding of factors that influence disagreement is lacking in the literature. We investigate a hypothesis that differences in personal values are indicative of disagreement in online discussions. We show how state-of-the-art models can be used for estimating values in online discussions and how the estimated values can be aggregated into value profiles. We evaluate the estimated value profiles based on human-annotated agreement labels. We find that the dissimilarity of value profiles correlates with disagreement in specific cases. We also find that including value information in agreement prediction improves performance.
Socio-Culturally Aware Evaluation Framework for LLM-Based Content Moderation
With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.
DeepHateExplainer: Explainable Hate Speech Detection in Under-resourced Bengali Language
The exponential growths of social media and micro-blogging sites not only provide platforms for empowering freedom of expressions and individual voices, but also enables people to express anti-social behaviour like online harassment, cyberbullying, and hate speech. Numerous works have been proposed to utilize textual data for social and anti-social behaviour analysis, by predicting the contexts mostly for highly-resourced languages like English. However, some languages are under-resourced, e.g., South Asian languages like Bengali, that lack computational resources for accurate natural language processing (NLP). In this paper, we propose an explainable approach for hate speech detection from the under-resourced Bengali language, which we called DeepHateExplainer. Bengali texts are first comprehensively preprocessed, before classifying them into political, personal, geopolitical, and religious hates using a neural ensemble method of transformer-based neural architectures (i.e., monolingual Bangla BERT-base, multilingual BERT-cased/uncased, and XLM-RoBERTa). Important(most and least) terms are then identified using sensitivity analysis and layer-wise relevance propagation(LRP), before providing human-interpretable explanations. Finally, we compute comprehensiveness and sufficiency scores to measure the quality of explanations w.r.t faithfulness. Evaluations against machine learning~(linear and tree-based models) and neural networks (i.e., CNN, Bi-LSTM, and Conv-LSTM with word embeddings) baselines yield F1-scores of 78%, 91%, 89%, and 84%, for political, personal, geopolitical, and religious hates, respectively, outperforming both ML and DNN baselines.
Multilingual Models for Check-Worthy Social Media Posts Detection
This work presents an extensive study of transformer-based NLP models for detection of social media posts that contain verifiable factual claims and harmful claims. The study covers various activities, including dataset collection, dataset pre-processing, architecture selection, setup of settings, model training (fine-tuning), model testing, and implementation. The study includes a comprehensive analysis of different models, with a special focus on multilingual models where the same model is capable of processing social media posts in both English and in low-resource languages such as Arabic, Bulgarian, Dutch, Polish, Czech, Slovak. The results obtained from the study were validated against state-of-the-art models, and the comparison demonstrated the robustness of the proposed models. The novelty of this work lies in the development of multi-label multilingual classification models that can simultaneously detect harmful posts and posts that contain verifiable factual claims in an efficient way.
Corrective or Backfire: Characterizing and Predicting User Response to Social Correction
Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.
Detection of Somali-written Fake News and Toxic Messages on the Social Media Using Transformer-based Language Models
The fact that everyone with a social media account can create and share content, and the increasing public reliance on social media platforms as a news and information source bring about significant challenges such as misinformation, fake news, harmful content, etc. Although human content moderation may be useful to an extent and used by these platforms to flag posted materials, the use of AI models provides a more sustainable, scalable, and effective way to mitigate these harmful contents. However, low-resourced languages such as the Somali language face limitations in AI automation, including scarce annotated training datasets and lack of language models tailored to their unique linguistic characteristics. This paper presents part of our ongoing research work to bridge some of these gaps for the Somali language. In particular, we created two human-annotated social-media-sourced Somali datasets for two downstream applications, fake news \& toxicity classification, and developed a transformer-based monolingual Somali language model (named SomBERTa) -- the first of its kind to the best of our knowledge. SomBERTa is then fine-tuned and evaluated on toxic content, fake news and news topic classification datasets. Comparative evaluation analysis of the proposed model against related multilingual models (e.g., AfriBERTa, AfroXLMR, etc) demonstrated that SomBERTa consistently outperformed these comparators in both fake news and toxic content classification tasks while achieving the best average accuracy (87.99%) across all tasks. This research contributes to Somali NLP by offering a foundational language model and a replicable framework for other low-resource languages, promoting digital and AI inclusivity and linguistic diversity.
Towards Deep Semantic Analysis Of Hashtags
Hashtags are semantico-syntactic constructs used across various social networking and microblogging platforms to enable users to start a topic specific discussion or classify a post into a desired category. Segmenting and linking the entities present within the hashtags could therefore help in better understanding and extraction of information shared across the social media. However, due to lack of space delimiters in the hashtags (e.g #nsavssnowden), the segmentation of hashtags into constituent entities ("NSA" and "Edward Snowden" in this case) is not a trivial task. Most of the current state-of-the-art social media analytics systems like Sentiment Analysis and Entity Linking tend to either ignore hashtags, or treat them as a single word. In this paper, we present a context aware approach to segment and link entities in the hashtags to a knowledge base (KB) entry, based on the context within the tweet. Our approach segments and links the entities in hashtags such that the coherence between hashtag semantics and the tweet is maximized. To the best of our knowledge, no existing study addresses the issue of linking entities in hashtags for extracting semantic information. We evaluate our method on two different datasets, and demonstrate the effectiveness of our technique in improving the overall entity linking in tweets via additional semantic information provided by segmenting and linking entities in a hashtag.
AraCOVID19-MFH: Arabic COVID-19 Multi-label Fake News and Hate Speech Detection Dataset
Along with the COVID-19 pandemic, an "infodemic" of false and misleading information has emerged and has complicated the COVID-19 response efforts. Social networking sites such as Facebook and Twitter have contributed largely to the spread of rumors, conspiracy theories, hate, xenophobia, racism, and prejudice. To combat the spread of fake news, researchers around the world have and are still making considerable efforts to build and share COVID-19 related research articles, models, and datasets. This paper releases "AraCOVID19-MFH" a manually annotated multi-label Arabic COVID-19 fake news and hate speech detection dataset. Our dataset contains 10,828 Arabic tweets annotated with 10 different labels. The labels have been designed to consider some aspects relevant to the fact-checking task, such as the tweet's check worthiness, positivity/negativity, and factuality. To confirm our annotated dataset's practical utility, we used it to train and evaluate several classification models and reported the obtained results. Though the dataset is mainly designed for fake news detection, it can also be used for hate speech detection, opinion/news classification, dialect identification, and many other tasks.
ModelCitizens: Representing Community Voices in Online Safety
Automatic toxic language detection is critical for creating safe, inclusive online spaces. However, it is a highly subjective task, with perceptions of toxic language shaped by community norms and lived experience. Existing toxicity detection models are typically trained on annotations that collapse diverse annotator perspectives into a single ground truth, erasing important context-specific notions of toxicity such as reclaimed language. To address this, we introduce MODELCITIZENS, a dataset of 6.8K social media posts and 40K toxicity annotations across diverse identity groups. To capture the role of conversational context on toxicity, typical of social media posts, we augment MODELCITIZENS posts with LLM-generated conversational scenarios. State-of-the-art toxicity detection tools (e.g. OpenAI Moderation API, GPT-o4-mini) underperform on MODELCITIZENS, with further degradation on context-augmented posts. Finally, we release LLAMACITIZEN-8B and GEMMACITIZEN-12B, LLaMA- and Gemma-based models finetuned on MODELCITIZENS, which outperform GPT-o4-mini by 5.5% on in-distribution evaluations. Our findings highlight the importance of community-informed annotation and modeling for inclusive content moderation. The data, models and code are available at https://github.com/asuvarna31/modelcitizens.
Predicting Users' Value Changes by the Friends' Influence from Social Media Usage
Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.
Detecting Harmful Content On Online Platforms: What Platforms Need Vs. Where Research Efforts Go
The proliferation of harmful content on online platforms is a major societal problem, which comes in many different forms including hate speech, offensive language, bullying and harassment, misinformation, spam, violence, graphic content, sexual abuse, self harm, and many other. Online platforms seek to moderate such content to limit societal harm, to comply with legislation, and to create a more inclusive environment for their users. Researchers have developed different methods for automatically detecting harmful content, often focusing on specific sub-problems or on narrow communities, as what is considered harmful often depends on the platform and on the context. We argue that there is currently a dichotomy between what types of harmful content online platforms seek to curb, and what research efforts there are to automatically detect such content. We thus survey existing methods as well as content moderation policies by online platforms in this light and we suggest directions for future work.
ILiAD: An Interactive Corpus for Linguistic Annotated Data from Twitter Posts
Social Media platforms have offered invaluable opportunities for linguistic research. The availability of up-to-date data, coming from any part in the world, and coming from natural contexts, has allowed researchers to study language in real time. One of the fields that has made great use of social media platforms is Corpus Linguistics. There is currently a wide range of projects which have been able to successfully create corpora from social media. In this paper, we present the development and deployment of a linguistic corpus from Twitter posts in English, coming from 26 news agencies and 27 individuals. The main goal was to create a fully annotated English corpus for linguistic analysis. We include information on morphology and syntax, as well as NLP features such as tokenization, lemmas, and n- grams. The information is presented through a range of powerful visualisations for users to explore linguistic patterns in the corpus. With this tool, we aim to contribute to the area of language technologies applied to linguistic research.
Advancing Content Moderation: Evaluating Large Language Models for Detecting Sensitive Content Across Text, Images, and Videos
The widespread dissemination of hate speech, harassment, harmful and sexual content, and violence across websites and media platforms presents substantial challenges and provokes widespread concern among different sectors of society. Governments, educators, and parents are often at odds with media platforms about how to regulate, control, and limit the spread of such content. Technologies for detecting and censoring the media contents are a key solution to addressing these challenges. Techniques from natural language processing and computer vision have been used widely to automatically identify and filter out sensitive content such as offensive languages, violence, nudity, and addiction in both text, images, and videos, enabling platforms to enforce content policies at scale. However, existing methods still have limitations in achieving high detection accuracy with fewer false positives and false negatives. Therefore, more sophisticated algorithms for understanding the context of both text and image may open rooms for improvement in content censorship to build a more efficient censorship system. In this paper, we evaluate existing LLM-based content moderation solutions such as OpenAI moderation model and Llama-Guard3 and study their capabilities to detect sensitive contents. Additionally, we explore recent LLMs such as GPT, Gemini, and Llama in identifying inappropriate contents across media outlets. Various textual and visual datasets like X tweets, Amazon reviews, news articles, human photos, cartoons, sketches, and violence videos have been utilized for evaluation and comparison. The results demonstrate that LLMs outperform traditional techniques by achieving higher accuracy and lower false positive and false negative rates. This highlights the potential to integrate LLMs into websites, social media platforms, and video-sharing services for regulatory and content moderation purposes.
Many Ways to Be Lonely: Fine-Grained Characterization of Loneliness and Its Potential Changes in COVID-19
Loneliness has been associated with negative outcomes for physical and mental health. Understanding how people express and cope with various forms of loneliness is critical for early screening and targeted interventions to reduce loneliness, particularly among vulnerable groups such as young adults. To examine how different forms of loneliness and coping strategies manifest in loneliness self-disclosure, we built a dataset, FIG-Loneliness (FIne-Grained Loneliness) by using Reddit posts in two young adult-focused forums and two loneliness related forums consisting of a diverse age group. We provided annotations by trained human annotators for binary and fine-grained loneliness classifications of the posts. Trained on FIG-Loneliness, two BERT-based models were used to understand loneliness forms and authors' coping strategies in these forums. Our binary loneliness classification achieved an accuracy above 97%, and fine-grained loneliness category classification reached an average accuracy of 77% across all labeled categories. With FIG-Loneliness and model predictions, we found that loneliness expressions in the young adults related forums were distinct from other forums. Those in young adult-focused forums were more likely to express concerns pertaining to peer relationship, and were potentially more sensitive to geographical isolation impacted by the COVID-19 pandemic lockdown. Also, we showed that different forms of loneliness have differential use in coping strategies.
Hate Speech and Offensive Language Detection in Bengali
Social media often serves as a breeding ground for various hateful and offensive content. Identifying such content on social media is crucial due to its impact on the race, gender, or religion in an unprejudiced society. However, while there is extensive research in hate speech detection in English, there is a gap in hateful content detection in low-resource languages like Bengali. Besides, a current trend on social media is the use of Romanized Bengali for regular interactions. To overcome the existing research's limitations, in this study, we develop an annotated dataset of 10K Bengali posts consisting of 5K actual and 5K Romanized Bengali tweets. We implement several baseline models for the classification of such hateful posts. We further explore the interlingual transfer mechanism to boost classification performance. Finally, we perform an in-depth error analysis by looking into the misclassified posts by the models. While training actual and Romanized datasets separately, we observe that XLM-Roberta performs the best. Further, we witness that on joint training and few-shot training, MuRIL outperforms other models by interpreting the semantic expressions better. We make our code and dataset public for others.
Tweets Under the Rubble: Detection of Messages Calling for Help in Earthquake Disaster
The importance of social media is again exposed in the recent tragedy of the 2023 Turkey and Syria earthquake. Many victims who were trapped under the rubble called for help by posting messages in Twitter. We present an interactive tool to provide situational awareness for missing and trapped people, and disaster relief for rescue and donation efforts. The system (i) collects tweets, (ii) classifies the ones calling for help, (iii) extracts important entity tags, and (iv) visualizes them in an interactive map screen. Our initial experiments show that the performance in terms of the F1 score is up to 98.30 for tweet classification, and 84.32 for entity extraction. The demonstration, dataset, and other related files can be accessed at https://github.com/avaapm/deprem
Can Language Model Moderators Improve the Health of Online Discourse?
Conversational moderation of online communities is crucial to maintaining civility for a constructive environment, but it is challenging to scale and harmful to moderators. The inclusion of sophisticated natural language generation modules as a force multiplier to aid human moderators is a tantalizing prospect, but adequate evaluation approaches have so far been elusive. In this paper, we establish a systematic definition of conversational moderation effectiveness grounded on moderation literature and establish design criteria for conducting realistic yet safe evaluation. We then propose a comprehensive evaluation framework to assess models' moderation capabilities independently of human intervention. With our framework, we conduct the first known study of language models as conversational moderators, finding that appropriately prompted models that incorporate insights from social science can provide specific and fair feedback on toxic behavior but struggle to influence users to increase their levels of respect and cooperation.
Generation Z's Ability to Discriminate Between AI-generated and Human-Authored Text on Discord
The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.
Leveraging Large Language Models to Detect Influence Campaigns in Social Media
Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.
LLM-based Rewriting of Inappropriate Argumentation using Reinforcement Learning from Machine Feedback
Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.
On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial
The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.
Chinese MentalBERT: Domain-Adaptive Pre-training on Social Media for Chinese Mental Health Text Analysis
In the current environment, psychological issues are prevalent and widespread, with social media serving as a key outlet for individuals to share their feelings. This results in the generation of vast quantities of data daily, where negative emotions have the potential to precipitate crisis situations. There is a recognized need for models capable of efficient analysis. While pre-trained language models have demonstrated their effectiveness broadly, there's a noticeable gap in pre-trained models tailored for specialized domains like psychology. To address this, we have collected a huge dataset from Chinese social media platforms and enriched it with publicly available datasets to create a comprehensive database encompassing 3.36 million text entries. To enhance the model's applicability to psychological text analysis, we integrated psychological lexicons into the pre-training masking mechanism. Building on an existing Chinese language model, we performed adaptive training to develop a model specialized for the psychological domain. We assessed our model's effectiveness across four public benchmarks, where it not only surpassed the performance of standard pre-trained models but also showed a inclination for making psychologically relevant predictions. Due to concerns regarding data privacy, the dataset will not be made publicly available. However, we have made the pre-trained models and codes publicly accessible to the community via: https://github.com/zwzzzQAQ/Chinese-MentalBERT.
Embedding-based Retrieval in Facebook Search
Search in social networks such as Facebook poses different challenges than in classical web search: besides the query text, it is important to take into account the searcher's context to provide relevant results. Their social graph is an integral part of this context and is a unique aspect of Facebook search. While embedding-based retrieval (EBR) has been applied in eb search engines for years, Facebook search was still mainly based on a Boolean matching model. In this paper, we discuss the techniques for applying EBR to a Facebook Search system. We introduce the unified embedding framework developed to model semantic embeddings for personalized search, and the system to serve embedding-based retrieval in a typical search system based on an inverted index. We discuss various tricks and experiences on end-to-end optimization of the whole system, including ANN parameter tuning and full-stack optimization. Finally, we present our progress on two selected advanced topics about modeling. We evaluated EBR on verticals for Facebook Search with significant metrics gains observed in online A/B experiments. We believe this paper will provide useful insights and experiences to help people on developing embedding-based retrieval systems in search engines.
Understanding Environmental Posts: Sentiment and Emotion Analysis of Social Media Data
Social media is now the predominant source of information due to the availability of immediate public response. As a result, social media data has become a valuable resource for comprehending public sentiments. Studies have shown that it can amplify ideas and influence public sentiments. This study analyzes the public perception of climate change and the environment over a decade from 2014 to 2023. Using the Pointwise Mutual Information (PMI) algorithm, we identify sentiment and explore prevailing emotions expressed within environmental tweets across various social media platforms, namely Twitter, Reddit, and YouTube. Accuracy on a human-annotated dataset was 0.65, higher than Vader score but lower than that of an expert rater (0.90). Our findings suggest that negative environmental tweets are far more common than positive or neutral ones. Climate change, air quality, emissions, plastic, and recycling are the most discussed topics on all social media platforms, highlighting its huge global concern. The most common emotions in environmental tweets are fear, trust, and anticipation, demonstrating public reactions wide and complex nature. By identifying patterns and trends in opinions related to the environment, we hope to provide insights that can help raise awareness regarding environmental issues, inform the development of interventions, and adapt further actions to meet environmental challenges.
Soccer on Social Media
In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.
MentalGLM Series: Explainable Large Language Models for Mental Health Analysis on Chinese Social Media
As the prevalence of mental health challenges, social media has emerged as a key platform for individuals to express their emotions.Deep learning tends to be a promising solution for analyzing mental health on social media. However, black box models are often inflexible when switching between tasks, and their results typically lack explanations. With the rise of large language models (LLMs), their flexibility has introduced new approaches to the field. Also due to the generative nature, they can be prompted to explain decision-making processes. However, their performance on complex psychological analysis still lags behind deep learning. In this paper, we introduce the first multi-task Chinese Social Media Interpretable Mental Health Instructions (C-IMHI) dataset, consisting of 9K samples, which has been quality-controlled and manually validated. We also propose MentalGLM series models, the first open-source LLMs designed for explainable mental health analysis targeting Chinese social media, trained on a corpus of 50K instructions. The proposed models were evaluated on three downstream tasks and achieved better or comparable performance compared to deep learning models, generalized LLMs, and task fine-tuned LLMs. We validated a portion of the generated decision explanations with experts, showing promising results. We also evaluated the proposed models on a clinical dataset, where they outperformed other LLMs, indicating their potential applicability in the clinical field. Our models show strong performance, validated across tasks and perspectives. The decision explanations enhance usability and facilitate better understanding and practical application of the models. Both the constructed dataset and the models are publicly available via: https://github.com/zwzzzQAQ/MentalGLM.
Multilingual Topic Classification in X: Dataset and Analysis
In the dynamic realm of social media, diverse topics are discussed daily, transcending linguistic boundaries. However, the complexities of understanding and categorising this content across various languages remain an important challenge with traditional techniques like topic modelling often struggling to accommodate this multilingual diversity. In this paper, we introduce X-Topic, a multilingual dataset featuring content in four distinct languages (English, Spanish, Japanese, and Greek), crafted for the purpose of tweet topic classification. Our dataset includes a wide range of topics, tailored for social media content, making it a valuable resource for scientists and professionals working on cross-linguistic analysis, the development of robust multilingual models, and computational scientists studying online dialogue. Finally, we leverage X-Topic to perform a comprehensive cross-linguistic and multilingual analysis, and compare the capabilities of current general- and domain-specific language models.
HERDPhobia: A Dataset for Hate Speech against Fulani in Nigeria
Social media platforms allow users to freely share their opinions about issues or anything they feel like. However, they also make it easier to spread hate and abusive content. The Fulani ethnic group has been the victim of this unfortunate phenomenon. This paper introduces the HERDPhobia - the first annotated hate speech dataset on Fulani herders in Nigeria - in three languages: English, Nigerian-Pidgin, and Hausa. We present a benchmark experiment using pre-trained languages models to classify the tweets as either hateful or non-hateful. Our experiment shows that the XML-T model provides better performance with 99.83% weighted F1. We released the dataset at https://github.com/hausanlp/HERDPhobia for further research.
ConceptCarve: Dynamic Realization of Evidence
Finding evidence for human opinion and behavior at scale is a challenging task, often requiring an understanding of sophisticated thought patterns among vast online communities found on social media. For example, studying how gun ownership is related to the perception of Freedom, requires a retrieval system that can operate at scale over social media posts, while dealing with two key challenges: (1) identifying abstract concept instances, (2) which can be instantiated differently across different communities. To address these, we introduce ConceptCarve, an evidence retrieval framework that utilizes traditional retrievers and LLMs to dynamically characterize the search space during retrieval. Our experiments show that ConceptCarve surpasses traditional retrieval systems in finding evidence within a social media community. It also produces an interpretable representation of the evidence for that community, which we use to qualitatively analyze complex thought patterns that manifest differently across the communities.
SuperTweetEval: A Challenging, Unified and Heterogeneous Benchmark for Social Media NLP Research
Despite its relevance, the maturity of NLP for social media pales in comparison with general-purpose models, metrics and benchmarks. This fragmented landscape makes it hard for the community to know, for instance, given a task, which is the best performing model and how it compares with others. To alleviate this issue, we introduce a unified benchmark for NLP evaluation in social media, SuperTweetEval, which includes a heterogeneous set of tasks and datasets combined, adapted and constructed from scratch. We benchmarked the performance of a wide range of models on SuperTweetEval and our results suggest that, despite the recent advances in language modelling, social media remains challenging.
Understanding writing style in social media with a supervised contrastively pre-trained transformer
Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)
Not Good Times for Lies: Misinformation Detection on the Russia-Ukraine War, COVID-19, and Refugees
Misinformation spread in online social networks is an urgent-to-solve problem having harmful consequences that threaten human health, public safety, economics, and so on. In this study, we construct a novel dataset, called MiDe-22, having 5,284 English and 5,064 Turkish tweets with their misinformation labels under several recent events, including the Russia-Ukraine war, COVID-19 pandemic, and Refugees. Moreover, we provide the user engagements to the tweets in terms of likes, replies, retweets, and quotes. We present a detailed data analysis with descriptive statistics and temporal analysis, and provide the experimental results of a benchmark evaluation for misinformation detection on our novel dataset.
Classification Benchmarks for Under-resourced Bengali Language based on Multichannel Convolutional-LSTM Network
Exponential growths of social media and micro-blogging sites not only provide platforms for empowering freedom of expressions and individual voices but also enables people to express anti-social behaviour like online harassment, cyberbullying, and hate speech. Numerous works have been proposed to utilize these data for social and anti-social behaviours analysis, document characterization, and sentiment analysis by predicting the contexts mostly for highly resourced languages such as English. However, there are languages that are under-resources, e.g., South Asian languages like Bengali, Tamil, Assamese, Telugu that lack of computational resources for the NLP tasks. In this paper, we provide several classification benchmarks for Bengali, an under-resourced language. We prepared three datasets of expressing hate, commonly used topics, and opinions for hate speech detection, document classification, and sentiment analysis, respectively. We built the largest Bengali word embedding models to date based on 250 million articles, which we call BengFastText. We perform three different experiments, covering document classification, sentiment analysis, and hate speech detection. We incorporate word embeddings into a Multichannel Convolutional-LSTM (MConv-LSTM) network for predicting different types of hate speech, document classification, and sentiment analysis. Experiments demonstrate that BengFastText can capture the semantics of words from respective contexts correctly. Evaluations against several baseline embedding models, e.g., Word2Vec and GloVe yield up to 92.30%, 82.25%, and 90.45% F1-scores in case of document classification, sentiment analysis, and hate speech detection, respectively during 5-fold cross-validation tests.
Understanding Political Polarization via Jointly Modeling Users, Connections and Multimodal Contents on Heterogeneous Graphs
Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.
Theory-Driven Automated Content Analysis of Suicidal Tweets : Using Typicality-Based Classification for LDA Dataset
This study provides a methodological framework for the computer to classify tweets according to variables of the Theory of Planned Behavior. We present a sequential process of automated text analysis which combined supervised approach and unsupervised approach in order to make the computer to detect one of TPB variables in each tweet. We conducted Latent Dirichlet Allocation (LDA), Nearest Neighbor, and then assessed "typicality" of newly labeled tweets in order to predict classification boundary. Furthermore, this study reports findings from a content analysis of suicide-related tweets which identify traits of information environment in Twitter. Consistent with extant literature about suicide coverage, the findings demonstrate that tweets often contain information which prompt perceived behavior control of committing suicide, while rarely provided deterring information on suicide. We conclude by highlighting implications for methodological advances and empirical theory studies.
Detecting Hope, Hate, and Emotion in Arabic Textual Speech and Multi-modal Memes Using Large Language Models
The rise of social media and online communication platforms has led to the spread of Arabic textual posts and memes as a key form of digital expression. While these contents can be humorous and informative, they are also increasingly being used to spread offensive language and hate speech. Consequently, there is a growing demand for precise analysis of content in Arabic text and memes. This paper explores the potential of large language models to effectively identify hope, hate speech, offensive language, and emotional expressions within such content. We evaluate the performance of base LLMs, fine-tuned LLMs, and pre-trained embedding models. The evaluation is conducted using a dataset of Arabic textual speech and memes proposed in the ArabicNLP MAHED 2025 challenge. The results underscore the capacity of LLMs such as GPT-4o-mini, fine-tuned with Arabic textual speech, and Gemini Flash 2.5, fine-tuned with Arabic memes, to deliver the superior performance. They achieve up to 72.1%, 57.8%, and 79.6% macro F1 scores for tasks 1, 2, and 3, respectively, and secure first place overall in the Mahed 2025 challenge. The proposed solutions offer a more nuanced understanding of both text and memes for accurate and efficient Arabic content moderation systems.
What Makes Digital Support Effective? How Therapeutic Skills Affect Clinical Well-Being
Online mental health support communities have grown in recent years for providing accessible mental and emotional health support through volunteer counselors. Despite millions of people participating in chat support on these platforms, the clinical effectiveness of these communities on mental health symptoms remains unknown. Furthermore, although volunteers receive some training based on established therapeutic skills studied in face-to-face environments such as active listening and motivational interviewing, it remains understudied how the usage of these skills in this online context affects people's mental health status. In our work, we collaborate with one of the largest online peer support platforms and use both natural language processing and machine learning techniques to measure how one-on-one support chats affect depression and anxiety symptoms. We measure how the techniques and characteristics of support providers, such as using affirmation, empathy, and past experience on the platform, affect support-seekers' mental health changes. We find that online peer support chats improve both depression and anxiety symptoms with a statistically significant but relatively small effect size. Additionally, support providers' techniques such as emphasizing the autonomy of the client lead to better mental health outcomes. However, we also found that some behaviors (e.g. persuading) are actually harmful to depression and anxiety outcomes. Our work provides key understanding for mental health care in the online setting and designing training systems for online support providers.
RedOne: Revealing Domain-specific LLM Post-Training in Social Networking Services
As a primary medium for modern information dissemination, social networking services (SNS) have experienced rapid growth, which has proposed significant challenges for platform content management and interaction quality improvement. Recently, the development of large language models (LLMs) has offered potential solutions but existing studies focus on isolated tasks, which not only encounter diminishing benefit from the data scaling within individual scenarios but also fail to flexibly adapt to diverse real-world context. To address these challenges, we introduce RedOne, a domain-specific LLM designed to break the performance bottleneck of single-task baselines and establish a comprehensive foundation for the SNS. RedOne was developed through a three-stage training strategy consisting of continue pretraining, supervised fine-tuning, and preference optimization, using a large-scale real-world dataset. Through extensive experiments, RedOne maintains strong general capabilities, and achieves an average improvement up to 14.02% across 8 major SNS tasks and 7.56% in SNS bilingual evaluation benchmark, compared with base models. Furthermore, through online testing, RedOne reduced the exposure rate in harmful content detection by 11.23% and improved the click page rate in post-view search by 14.95% compared with single-tasks finetuned baseline models. These results establish RedOne as a robust domain-specific LLM for SNS, demonstrating excellent generalization across various tasks and promising applicability in real-world scenarios.
What Food Do We Tweet about on a Rainy Day?
Food choice is a complex phenomenon shaped by factors such as taste, ambience, culture or weather. In this paper, we explore food-related tweeting in different weather conditions. We inspect a Latvian food tweet dataset spanning the past decade in conjunction with a weather observation dataset consisting of average temperature, precipitation, and other phenomena. We find which weather conditions lead to specific food information sharing; automatically classify tweet sentiment and discuss how it changes depending on the weather. This research contributes to the growing area of large-scale social network data understanding of food consumers' choices and perceptions.
Hypers at ComMA@ICON: Modelling Aggressiveness, Gender Bias and Communal Bias Identification
Due to the exponentially increasing reach of social media, it is essential to focus on its negative aspects as it can potentially divide society and incite people into violence. In this paper, we present our system description of work on the shared task ComMA@ICON, where we have to classify how aggressive the sentence is and if the sentence is gender-biased or communal biased. These three could be the primary reasons to cause significant problems in society. As team Hypers we have proposed an approach that utilizes different pretrained models with Attention and mean pooling methods. We were able to get Rank 3 with 0.223 Instance F1 score on Bengali, Rank 2 with 0.322 Instance F1 score on Multi-lingual set, Rank 4 with 0.129 Instance F1 score on Meitei and Rank 5 with 0.336 Instance F1 score on Hindi. The source code and the pretrained models of this work can be found here.
cantnlp@LT-EDI-2023: Homophobia/Transphobia Detection in Social Media Comments using Spatio-Temporally Retrained Language Models
This paper describes our multiclass classification system developed as part of the LTEDI@RANLP-2023 shared task. We used a BERT-based language model to detect homophobic and transphobic content in social media comments across five language conditions: English, Spanish, Hindi, Malayalam, and Tamil. We retrained a transformer-based crosslanguage pretrained language model, XLMRoBERTa, with spatially and temporally relevant social media language data. We also retrained a subset of models with simulated script-mixed social media language data with varied performance. We developed the best performing seven-label classification system for Malayalam based on weighted macro averaged F1 score (ranked first out of six) with variable performance for other language and class-label conditions. We found the inclusion of this spatio-temporal data improved the classification performance for all language and task conditions when compared with the baseline. The results suggests that transformer-based language classification systems are sensitive to register-specific and language-specific retraining.
HICL: Hashtag-Driven In-Context Learning for Social Media Natural Language Understanding
Natural language understanding (NLU) is integral to various social media applications. However, existing NLU models rely heavily on context for semantic learning, resulting in compromised performance when faced with short and noisy social media content. To address this issue, we leverage in-context learning (ICL), wherein language models learn to make inferences by conditioning on a handful of demonstrations to enrich the context and propose a novel hashtag-driven in-context learning (HICL) framework. Concretely, we pre-train a model #Encoder, which employs #hashtags (user-annotated topic labels) to drive BERT-based pre-training through contrastive learning. Our objective here is to enable #Encoder to gain the ability to incorporate topic-related semantic information, which allows it to retrieve topic-related posts to enrich contexts and enhance social media NLU with noisy contexts. To further integrate the retrieved context with the source text, we employ a gradient-based method to identify trigger terms useful in fusing information from both sources. For empirical studies, we collected 45M tweets to set up an in-context NLU benchmark, and the experimental results on seven downstream tasks show that HICL substantially advances the previous state-of-the-art results. Furthermore, we conducted extensive analyzes and found that: (1) combining source input with a top-retrieved post from #Encoder is more effective than using semantically similar posts; (2) trigger words can largely benefit in merging context from the source and retrieved posts.
Predicting the Type and Target of Offensive Posts in Social Media
As offensive content has become pervasive in social media, there has been much research in identifying potentially offensive messages. However, previous work on this topic did not consider the problem as a whole, but rather focused on detecting very specific types of offensive content, e.g., hate speech, cyberbulling, or cyber-aggression. In contrast, here we target several different kinds of offensive content. In particular, we model the task hierarchically, identifying the type and the target of offensive messages in social media. For this purpose, we complied the Offensive Language Identification Dataset (OLID), a new dataset with tweets annotated for offensive content using a fine-grained three-layer annotation scheme, which we make publicly available. We discuss the main similarities and differences between OLID and pre-existing datasets for hate speech identification, aggression detection, and similar tasks. We further experiment with and we compare the performance of different machine learning models on OLID.
Large Scale Crowdsourcing and Characterization of Twitter Abusive Behavior
In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past scientific work focused on studying these forms in popular media, such as Facebook and Twitter. Building on such work, we present an 8-month study of the various forms of abusive behavior on Twitter, in a holistic fashion. Departing from past work, we examine a wide variety of labeling schemes, which cover different forms of abusive behavior, at the same time. We propose an incremental and iterative methodology, that utilizes the power of crowdsourcing to annotate a large scale collection of tweets with a set of abuse-related labels. In fact, by applying our methodology including statistical analysis for label merging or elimination, we identify a reduced but robust set of labels. Finally, we offer a first overview and findings of our collected and annotated dataset of 100 thousand tweets, which we make publicly available for further scientific exploration.
On the Virality of Animated GIFs on Tumblr
Animated GIFs are becoming increasingly popular in online communication. People use them to express emotion, share their interests and enhance (or even replace) short-form texting; they are a new means to tell visual stories. Some creative animated GIFs are highly addictive to watch, and eventually become viral -- they circulate rapidly and widely within the network. What makes certain animated GIFs go viral? In this paper, we study the virality of animated GIFs by analyzing over 10 months of complete data logs (more than 1B posts and 12B reblogs) on Tumblr, one of the largest repositories of animated GIFs on the Internet. We conduct a series of quantitative and comparative studies on Tumblr data, comparing major types of online content -- text, images, videos, and animated GIFs. We report on a number of interesting, new findings on animated GIFs. We show that people tend to make animated GIFs easily searchable and discoverable by adding more hashtags than other content types. We also show that animated GIFs tend to go more viral than images and videos on Tumblr. With more in-depth analysis, we present that animated GIFs tend to get reblogged more and followed more from non-followers, while animated GIFs have more recurrence of a post. Lastly, we show that the virality of animated GIFs is more easily predictable than that of images and videos.
From Skepticism to Acceptance: Simulating the Attitude Dynamics Toward Fake News
In the digital era, the rapid propagation of fake news and rumors via social networks brings notable societal challenges and impacts public opinion regulation. Traditional fake news modeling typically forecasts the general popularity trends of different groups or numerically represents opinions shift. However, these methods often oversimplify real-world complexities and overlook the rich semantic information of news text. The advent of large language models (LLMs) provides the possibility of modeling subtle dynamics of opinion. Consequently, in this work, we introduce a Fake news Propagation Simulation framework (FPS) based on LLM, which studies the trends and control of fake news propagation in detail. Specifically, each agent in the simulation represents an individual with a distinct personality. They are equipped with both short-term and long-term memory, as well as a reflective mechanism to mimic human-like thinking. Every day, they engage in random opinion exchanges, reflect on their thinking, and update their opinions. Our simulation results uncover patterns in fake news propagation related to topic relevance, and individual traits, aligning with real-world observations. Additionally, we evaluate various intervention strategies and demonstrate that early and appropriately frequent interventions strike a balance between governance cost and effectiveness, offering valuable insights for practical applications. Our study underscores the significant utility and potential of LLMs in combating fake news.
Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling
The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labeling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model optimization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimizations are not ineffective on their own.
Assess and Prompt: A Generative RL Framework for Improving Engagement in Online Mental Health Communities
Online Mental Health Communities (OMHCs) provide crucial peer and expert support, yet many posts remain unanswered due to missing support attributes that signal the need for help. We present a novel framework that identifies these gaps and prompts users to enrich their posts, thereby improving engagement. To support this, we introduce REDDME, a new dataset of 4,760 posts from mental health subreddits annotated for the span and intensity of three key support attributes: event what happened?, effect what did the user experience?, and requirement what support they need?. Next, we devise a hierarchical taxonomy, CueTaxo, of support attributes for controlled question generation. Further, we propose MH-COPILOT, a reinforcement learning-based system that integrates (a) contextual attribute-span identification, (b) support attribute intensity classification, (c) controlled question generation via a hierarchical taxonomy, and (d) a verifier for reward modeling. Our model dynamically assesses posts for the presence/absence of support attributes, and generates targeted prompts to elicit missing information. Empirical results across four notable language models demonstrate significant improvements in attribute elicitation and user engagement. A human evaluation further validates the model's effectiveness in real-world OMHC settings.
A Public Dataset Tracking Social Media Discourse about the 2024 U.S. Presidential Election on Twitter/X
In this paper, we introduce the first release of a large-scale dataset capturing discourse on X (a.k.a., Twitter) related to the upcoming 2024 U.S. Presidential Election. Our dataset comprises 22 million publicly available posts on X.com, collected from May 1, 2024, to July 31, 2024, using a custom-built scraper, which we describe in detail. By employing targeted keywords linked to key political figures, events, and emerging issues, we aligned data collection with the election cycle to capture evolving public sentiment and the dynamics of political engagement on social media. This dataset offers researchers a robust foundation to investigate critical questions about the influence of social media in shaping political discourse, the propagation of election-related narratives, and the spread of misinformation. We also present a preliminary analysis that highlights prominent hashtags and keywords within the dataset, offering initial insights into the dominant themes and conversations occurring in the lead-up to the election. Our dataset is available at: url{https://github.com/sinking8/usc-x-24-us-election
Digital cloning of online social networks for language-sensitive agent-based modeling of misinformation spread
We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.
MuMiN: A Large-Scale Multilingual Multimodal Fact-Checked Misinformation Social Network Dataset
Misinformation is becoming increasingly prevalent on social media and in news articles. It has become so widespread that we require algorithmic assistance utilising machine learning to detect such content. Training these machine learning models require datasets of sufficient scale, diversity and quality. However, datasets in the field of automatic misinformation detection are predominantly monolingual, include a limited amount of modalities and are not of sufficient scale and quality. Addressing this, we develop a data collection and linking system (MuMiN-trawl), to build a public misinformation graph dataset (MuMiN), containing rich social media data (tweets, replies, users, images, articles, hashtags) spanning 21 million tweets belonging to 26 thousand Twitter threads, each of which have been semantically linked to 13 thousand fact-checked claims across dozens of topics, events and domains, in 41 different languages, spanning more than a decade. The dataset is made available as a heterogeneous graph via a Python package (mumin). We provide baseline results for two node classification tasks related to the veracity of a claim involving social media, and demonstrate that these are challenging tasks, with the highest macro-average F1-score being 62.55% and 61.45% for the two tasks, respectively. The MuMiN ecosystem is available at https://mumin-dataset.github.io/, including the data, documentation, tutorials and leaderboards.
Characterizing Multi-Domain False News and Underlying User Effects on Chinese Weibo
False news that spreads on social media has proliferated over the past years and has led to multi-aspect threats in the real world. While there are studies of false news on specific domains (like politics or health care), little work is found comparing false news across domains. In this article, we investigate false news across nine domains on Weibo, the largest Twitter-like social media platform in China, from 2009 to 2019. The newly collected data comprise 44,728 posts in the nine domains, published by 40,215 users, and reposted over 3.4 million times. Based on the distributions and spreads of the multi-domain dataset, we observe that false news in domains that are close to daily life like health and medicine generated more posts but diffused less effectively than those in other domains like politics, and that political false news had the most effective capacity for diffusion. The widely diffused false news posts on Weibo were associated strongly with certain types of users -- by gender, age, etc. Further, these posts provoked strong emotions in the reposts and diffused further with the active engagement of false-news starters. Our findings have the potential to help design false news detection systems in suspicious news discovery, veracity prediction, and display and explanation. The comparison of the findings on Weibo with those of existing work demonstrates nuanced patterns, suggesting the need for more research on data from diverse platforms, countries, or languages to tackle the global issue of false news. The code and new anonymized dataset are available at https://github.com/ICTMCG/Characterizing-Weibo-Multi-Domain-False-News.
Theme-driven Keyphrase Extraction to Analyze Social Media Discourse
Social media platforms are vital resources for sharing self-reported health experiences, offering rich data on various health topics. Despite advancements in Natural Language Processing (NLP) enabling large-scale social media data analysis, a gap remains in applying keyphrase extraction to health-related content. Keyphrase extraction is used to identify salient concepts in social media discourse without being constrained by predefined entity classes. This paper introduces a theme-driven keyphrase extraction framework tailored for social media, a pioneering approach designed to capture clinically relevant keyphrases from user-generated health texts. Themes are defined as broad categories determined by the objectives of the extraction task. We formulate this novel task of theme-driven keyphrase extraction and demonstrate its potential for efficiently mining social media text for the use case of treatment for opioid use disorder. This paper leverages qualitative and quantitative analysis to demonstrate the feasibility of extracting actionable insights from social media data and efficiently extracting keyphrases using minimally supervised NLP models. Our contributions include the development of a novel data collection and curation framework for theme-driven keyphrase extraction and the creation of MOUD-Keyphrase, the first dataset of its kind comprising human-annotated keyphrases from a Reddit community. We also identify the scope of minimally supervised NLP models to extract keyphrases from social media data efficiently. Lastly, we found that a large language model (ChatGPT) outperforms unsupervised keyphrase extraction models, and we evaluate its efficacy in this task.
MentalLLaMA: Interpretable Mental Health Analysis on Social Media with Large Language Models
With the development of web technology, social media texts are becoming a rich source for automatic mental health analysis. As traditional discriminative methods bear the problem of low interpretability, the recent large language models have been explored for interpretable mental health analysis on social media, which aims to provide detailed explanations along with predictions. The results show that ChatGPT can generate approaching-human explanations for its correct classifications. However, LLMs still achieve unsatisfactory classification performance in a zero-shot/few-shot manner. Domain-specific finetuning is an effective solution, but faces 2 challenges: 1) lack of high-quality training data. 2) no open-source LLMs for interpretable mental health analysis were released to lower the finetuning cost. To alleviate these problems, we build the first multi-task and multi-source interpretable mental health instruction (IMHI) dataset on social media, with 105K data samples. The raw social media data are collected from 10 existing sources covering 8 mental health analysis tasks. We use expert-written few-shot prompts and collected labels to prompt ChatGPT and obtain explanations from its responses. To ensure the reliability of the explanations, we perform strict automatic and human evaluations on the correctness, consistency, and quality of generated data. Based on the IMHI dataset and LLaMA2 foundation models, we train MentalLLaMA, the first open-source LLM series for interpretable mental health analysis with instruction-following capability. We also evaluate the performance of MentalLLaMA on the IMHI evaluation benchmark with 10 test sets, where their correctness for making predictions and the quality of explanations are examined. The results show that MentalLLaMA approaches state-of-the-art discriminative methods in correctness and generates high-quality explanations.
BAN-PL: a Novel Polish Dataset of Banned Harmful and Offensive Content from Wykop.pl web service
Since the Internet is flooded with hate, it is one of the main tasks for NLP experts to master automated online content moderation. However, advancements in this field require improved access to publicly available accurate and non-synthetic datasets of social media content. For the Polish language, such resources are very limited. In this paper, we address this gap by presenting a new open dataset of offensive social media content for the Polish language. The dataset comprises content from Wykop.pl, a popular online service often referred to as the "Polish Reddit", reported by users and banned in the internal moderation process. It contains a total of 691,662 posts and comments, evenly divided into two categories: "harmful" and "neutral" ("non-harmful"). The anonymized subset of the BAN-PL dataset consisting on 24,000 pieces (12,000 for each class), along with preprocessing scripts have been made publicly available. Furthermore the paper offers valuable insights into real-life content moderation processes and delves into an analysis of linguistic features and content characteristics of the dataset. Moreover, a comprehensive anonymization procedure has been meticulously described and applied. The prevalent biases encountered in similar datasets, including post-moderation and pre-selection biases, are also discussed.
TweetEval: Unified Benchmark and Comparative Evaluation for Tweet Classification
The experimental landscape in natural language processing for social media is too fragmented. Each year, new shared tasks and datasets are proposed, ranging from classics like sentiment analysis to irony detection or emoji prediction. Therefore, it is unclear what the current state of the art is, as there is no standardized evaluation protocol, neither a strong set of baselines trained on such domain-specific data. In this paper, we propose a new evaluation framework (TweetEval) consisting of seven heterogeneous Twitter-specific classification tasks. We also provide a strong set of baselines as starting point, and compare different language modeling pre-training strategies. Our initial experiments show the effectiveness of starting off with existing pre-trained generic language models, and continue training them on Twitter corpora.
Detecting Calls to Action in Multimodal Content: Analysis of the 2021 German Federal Election Campaign on Instagram
This study investigates the automated classification of Calls to Action (CTAs) within the 2021 German Instagram election campaign to advance the understanding of mobilization in social media contexts. We analyzed over 2,208 Instagram stories and 712 posts using fine-tuned BERT models and OpenAI's GPT-4 models. The fine-tuned BERT model incorporating synthetic training data achieved a macro F1 score of 0.93, demonstrating a robust classification performance. Our analysis revealed that 49.58% of Instagram posts and 10.64% of stories contained CTAs, highlighting significant differences in mobilization strategies between these content types. Additionally, we found that FDP and the Greens had the highest prevalence of CTAs in posts, whereas CDU and CSU led in story CTAs.
Predicting the Flu from Instagram
Conventional surveillance systems for monitoring infectious diseases, such as influenza, face challenges due to shortage of skilled healthcare professionals, remoteness of communities and absence of communication infrastructures. Internet-based approaches for surveillance are appealing logistically as well as economically. Search engine queries and Twitter have been the primarily used data sources in such approaches. The aim of this study is to assess the predictive power of an alternative data source, Instagram. By using 317 weeks of publicly available data from Instagram, we trained several machine learning algorithms to both nowcast and forecast the number of official influenza-like illness incidents in Finland where population-wide official statistics about the weekly incidents are available. In addition to date and hashtag count features of online posts, we were able to utilize also the visual content of the posted images with the help of deep convolutional neural networks. Our best nowcasting model reached a mean absolute error of 11.33 incidents per week and a correlation coefficient of 0.963 on the test data. Forecasting models for predicting 1 week and 2 weeks ahead showed statistical significance as well by reaching correlation coefficients of 0.903 and 0.862, respectively. This study demonstrates how social media and in particular, digital photographs shared in them, can be a valuable source of information for the field of infodemiology.
Causality Guided Disentanglement for Cross-Platform Hate Speech Detection
Social media platforms, despite their value in promoting open discourse, are often exploited to spread harmful content. Current deep learning and natural language processing models used for detecting this harmful content overly rely on domain-specific terms affecting their capabilities to adapt to generalizable hate speech detection. This is because they tend to focus too narrowly on particular linguistic signals or the use of certain categories of words. Another significant challenge arises when platforms lack high-quality annotated data for training, leading to a need for cross-platform models that can adapt to different distribution shifts. Our research introduces a cross-platform hate speech detection model capable of being trained on one platform's data and generalizing to multiple unseen platforms. To achieve good generalizability across platforms, one way is to disentangle the input representations into invariant and platform-dependent features. We also argue that learning causal relationships, which remain constant across diverse environments, can significantly aid in understanding invariant representations in hate speech. By disentangling input into platform-dependent features (useful for predicting hate targets) and platform-independent features (used to predict the presence of hate), we learn invariant representations resistant to distribution shifts. These features are then used to predict hate speech across unseen platforms. Our extensive experiments across four platforms highlight our model's enhanced efficacy compared to existing state-of-the-art methods in detecting generalized hate speech.
Twitter Data Analysis: Izmir Earthquake Case
T\"urkiye is located on a fault line; earthquakes often occur on a large and small scale. There is a need for effective solutions for gathering current information during disasters. We can use social media to get insight into public opinion. This insight can be used in public relations and disaster management. In this study, Twitter posts on Izmir Earthquake that took place on October 2020 are analyzed. We question if this analysis can be used to make social inferences on time. Data mining and natural language processing (NLP) methods are used for this analysis. NLP is used for sentiment analysis and topic modelling. The latent Dirichlet Allocation (LDA) algorithm is used for topic modelling. We used the Bidirectional Encoder Representations from Transformers (BERT) model working with Transformers architecture for sentiment analysis. It is shown that the users shared their goodwill wishes and aimed to contribute to the initiated aid activities after the earthquake. The users desired to make their voices heard by competent institutions and organizations. The proposed methods work effectively. Future studies are also discussed.
Hostility Detection Dataset in Hindi
In this paper, we present a novel hostility detection dataset in Hindi language. We collect and manually annotate ~8200 online posts. The annotated dataset covers four hostility dimensions: fake news, hate speech, offensive, and defamation posts, along with a non-hostile label. The hostile posts are also considered for multi-label tags due to a significant overlap among the hostile classes. We release this dataset as part of the CONSTRAINT-2021 shared task on hostile post detection.
Politics, Sentiment and Virality: A Large-Scale Multilingual Twitter Analysis in Greece, Spain and United Kingdom
Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets of politicians from different countries and explore whether their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on hundreds of thousands of tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.
RedditESS: A Mental Health Social Support Interaction Dataset -- Understanding Effective Social Support to Refine AI-Driven Support Tools
Effective mental health support is crucial for alleviating psychological distress. While large language model (LLM)-based assistants have shown promise in mental health interventions, existing research often defines "effective" support primarily in terms of empathetic acknowledgments, overlooking other essential dimensions such as informational guidance, community validation, and tangible coping strategies. To address this limitation and better understand what constitutes effective support, we introduce RedditESS, a novel real-world dataset derived from Reddit posts, including supportive comments and original posters' follow-up responses. Grounded in established social science theories, we develop an ensemble labeling mechanism to annotate supportive comments as effective or not and perform qualitative assessments to ensure the reliability of the annotations. Additionally, we demonstrate the practical utility of RedditESS by using it to guide LLM alignment toward generating more context-sensitive and genuinely helpful supportive responses. By broadening the understanding of effective support, our study paves the way for advanced AI-driven mental health interventions.
Into the crossfire: evaluating the use of a language model to crowdsource gun violence reports
Gun violence is a pressing and growing human rights issue that affects nearly every dimension of the social fabric, from healthcare and education to psychology and the economy. Reliable data on firearm events is paramount to developing more effective public policy and emergency responses. However, the lack of comprehensive databases and the risks of in-person surveys prevent human rights organizations from collecting needed data in most countries. Here, we partner with a Brazilian human rights organization to conduct a systematic evaluation of language models to assist with monitoring real-world firearm events from social media data. We propose a fine-tuned BERT-based model trained on Twitter (now X) texts to distinguish gun violence reports from ordinary Portuguese texts. Our model achieves a high AUC score of 0.97. We then incorporate our model into a web application and test it in a live intervention. We study and interview Brazilian analysts who continuously fact-check social media texts to identify new gun violence events. Qualitative assessments show that our solution helped all analysts use their time more efficiently and expanded their search capacities. Quantitative assessments show that the use of our model was associated with more analysts' interactions with online users reporting gun violence. Taken together, our findings suggest that modern Natural Language Processing techniques can help support the work of human rights organizations.
ArMeme: Propagandistic Content in Arabic Memes
With the rise of digital communication, memes have become a significant medium for cultural and political expression that is often used to mislead audiences. Identification of such misleading and persuasive multimodal content has become more important among various stakeholders, including social media platforms, policymakers, and the broader society as they often cause harm to individuals, organizations, and/or society. While there has been effort to develop AI-based automatic systems for resource-rich languages (e.g., English), it is relatively little to none for medium to low resource languages. In this study, we focused on developing an Arabic memes dataset with manual annotations of propagandistic content. We annotated ~6K Arabic memes collected from various social media platforms, which is a first resource for Arabic multimodal research. We provide a comprehensive analysis aiming to develop computational tools for their detection. We will make them publicly available for the community.
Influence Maximization in Real-World Closed Social Networks
In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or senders can set limits on who can see the posted content. Under such a constraint, we study the problem of influence maximization in a closed social network. It aims to recommend users (not just the seed users) a limited number of existing friends who will help propagate the information, such that the seed users' influence spread can be maximized. We first prove that this problem is NP-hard. Then, we propose a highly effective yet efficient method to augment the diffusion network, which initially consists of seed users only. The augmentation is done by iteratively and intelligently selecting and inserting a limited number of edges from the original network. Through extensive experiments on real-world social networks including deployment into a real-world application, we demonstrate the effectiveness and efficiency of our proposed method.
FanChuan: A Multilingual and Graph-Structured Benchmark For Parody Detection and Analysis
Parody is an emerging phenomenon on social media, where individuals imitate a role or position opposite to their own, often for humor, provocation, or controversy. Detecting and analyzing parody can be challenging and is often reliant on context, yet it plays a crucial role in understanding cultural values, promoting subcultures, and enhancing self-expression. However, the study of parody is hindered by limited available data and deficient diversity in current datasets. To bridge this gap, we built seven parody datasets from both English and Chinese corpora, with 14,755 annotated users and 21,210 annotated comments in total. To provide sufficient context information, we also collect replies and construct user-interaction graphs to provide richer contextual information, which is lacking in existing datasets. With these datasets, we test traditional methods and Large Language Models (LLMs) on three key tasks: (1) parody detection, (2) comment sentiment analysis with parody, and (3) user sentiment analysis with parody. Our extensive experiments reveal that parody-related tasks still remain challenging for all models, and contextual information plays a critical role. Interestingly, we find that, in certain scenarios, traditional sentence embedding methods combined with simple classifiers can outperform advanced LLMs, i.e. DeepSeek-R1 and GPT-o3, highlighting parody as a significant challenge for LLMs.
Hope Speech detection in under-resourced Kannada language
Numerous methods have been developed to monitor the spread of negativity in modern years by eliminating vulgar, offensive, and fierce comments from social media platforms. However, there are relatively lesser amounts of study that converges on embracing positivity, reinforcing supportive and reassuring content in online forums. Consequently, we propose creating an English-Kannada Hope speech dataset, KanHope and comparing several experiments to benchmark the dataset. The dataset consists of 6,176 user-generated comments in code mixed Kannada scraped from YouTube and manually annotated as bearing hope speech or Not-hope speech. In addition, we introduce DC-BERT4HOPE, a dual-channel model that uses the English translation of KanHope for additional training to promote hope speech detection. The approach achieves a weighted F1-score of 0.756, bettering other models. Henceforth, KanHope aims to instigate research in Kannada while broadly promoting researchers to take a pragmatic approach towards online content that encourages, positive, and supportive.
Towards Better Inclusivity: A Diverse Tweet Corpus of English Varieties
The prevalence of social media presents a growing opportunity to collect and analyse examples of English varieties. Whilst usage of these varieties was - and, in many cases, still is - used only in spoken contexts or hard-to-access private messages, social media sites like Twitter provide a platform for users to communicate informally in a scrapeable format. Notably, Indian English (Hinglish), Singaporean English (Singlish), and African-American English (AAE) can be commonly found online. These varieties pose a challenge to existing natural language processing (NLP) tools as they often differ orthographically and syntactically from standard English for which the majority of these tools are built. NLP models trained on standard English texts produced biased outcomes for users of underrepresented varieties. Some research has aimed to overcome the inherent biases caused by unrepresentative data through techniques like data augmentation or adjusting training models. We aim to address the issue of bias at its root - the data itself. We curate a dataset of tweets from countries with high proportions of underserved English variety speakers, and propose an annotation framework of six categorical classifications along a pseudo-spectrum that measures the degree of standard English and that thereby indirectly aims to surface the manifestations of English varieties in these tweets. Following best annotation practices, our growing corpus features 170,800 tweets taken from 7 countries, labeled by annotators who are from those countries and can communicate in regionally-dominant varieties of English. Our corpus highlights the accuracy discrepancies in pre-trained language identifiers between western English and non-western (i.e., less standard) English varieties. We hope to contribute to the growing literature identifying and reducing the implicit demographic discrepancies in NLP.
Dialogue Systems for Emotional Support via Value Reinforcement
Emotional support dialogue systems aim to reduce help-seekers' distress and help them overcome challenges. While human valuesx2013core beliefs that shape an individual's prioritiesx2013are increasingly emphasized in contemporary psychological therapy for their role in fostering internal transformation and long-term emotional well-being, their integration into emotional support systems remains underexplored. To bridge this gap, we present a value-driven method for training emotional support dialogue systems designed to reinforce positive values in seekers. Notably, our model identifies which values to reinforce at each turn and how to do so, by leveraging online support conversations from Reddit. We evaluate the method across support skills, seekers' emotional intensity, and value reinforcement. Our method consistently outperforms various baselines, effectively exploring and eliciting values from seekers. Additionally, leveraging crowd knowledge from Reddit significantly enhances its effectiveness. Therapists highlighted its ability to validate seekers' challenges and emphasize positive aspects of their situationsx2013both crucial elements of value reinforcement. Our work, being the first to integrate value reinforcement into emotional support systems, demonstrates its promise and establishes a foundation for future research.
Towards Interpretable Hate Speech Detection using Large Language Model-extracted Rationales
Although social media platforms are a prominent arena for users to engage in interpersonal discussions and express opinions, the facade and anonymity offered by social media may allow users to spew hate speech and offensive content. Given the massive scale of such platforms, there arises a need to automatically identify and flag instances of hate speech. Although several hate speech detection methods exist, most of these black-box methods are not interpretable or explainable by design. To address the lack of interpretability, in this paper, we propose to use state-of-the-art Large Language Models (LLMs) to extract features in the form of rationales from the input text, to train a base hate speech classifier, thereby enabling faithful interpretability by design. Our framework effectively combines the textual understanding capabilities of LLMs and the discriminative power of state-of-the-art hate speech classifiers to make these classifiers faithfully interpretable. Our comprehensive evaluation on a variety of social media hate speech datasets demonstrate: (1) the goodness of the LLM-extracted rationales, and (2) the surprising retention of detector performance even after training to ensure interpretability.
kNN-Embed: Locally Smoothed Embedding Mixtures For Multi-interest Candidate Retrieval
Candidate generation is the first stage in recommendation systems, where a light-weight system is used to retrieve potentially relevant items for an input user. These candidate items are then ranked and pruned in later stages of recommender systems using a more complex ranking model. Since candidate generation is the top of the recommendation funnel, it is important to retrieve a high-recall candidate set to feed into downstream ranking models. A common approach for candidate generation is to leverage approximate nearest neighbor (ANN) search from a single dense query embedding; however, this approach this can yield a low-diversity result set with many near duplicates. As users often have multiple interests, candidate retrieval should ideally return a diverse set of candidates reflective of the user's multiple interests. To this end, we introduce kNN-Embed, a general approach to improving diversity in dense ANN-based retrieval. kNN-Embed represents each user as a smoothed mixture over learned item clusters that represent distinct `interests' of the user. By querying each of a user's mixture component in proportion to their mixture weights, we retrieve a high-diversity set of candidates reflecting elements from each of a user's interests. We experimentally compare kNN-Embed to standard ANN candidate retrieval, and show significant improvements in overall recall and improved diversity across three datasets. Accompanying this work, we open source a large Twitter follow-graph dataset, to spur further research in graph-mining and representation learning for recommender systems.
Issue Framing in Online Discussion Fora
In online discussion fora, speakers often make arguments for or against something, say birth control, by highlighting certain aspects of the topic. In social science, this is referred to as issue framing. In this paper, we introduce a new issue frame annotated corpus of online discussions. We explore to what extent models trained to detect issue frames in newswire and social media can be transferred to the domain of discussion fora, using a combination of multi-task and adversarial training, assuming only unlabeled training data in the target domain.
TwHIN-BERT: A Socially-Enriched Pre-trained Language Model for Multilingual Tweet Representations
We present TwHIN-BERT, a multilingual language model trained on in-domain data from the popular social network Twitter. TwHIN-BERT differs from prior pre-trained language models as it is trained with not only text-based self-supervision, but also with a social objective based on the rich social engagements within a Twitter heterogeneous information network (TwHIN). Our model is trained on 7 billion tweets covering over 100 distinct languages providing a valuable representation to model short, noisy, user-generated text. We evaluate our model on a variety of multilingual social recommendation and semantic understanding tasks and demonstrate significant metric improvement over established pre-trained language models. We will freely open-source TwHIN-BERT and our curated hashtag prediction and social engagement benchmark datasets to the research community.
Uncovering Agendas: A Novel French & English Dataset for Agenda Detection on Social Media
The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.
EcoVerse: An Annotated Twitter Dataset for Eco-Relevance Classification, Environmental Impact Analysis, and Stance Detection
Anthropogenic ecological crisis constitutes a significant challenge that all within the academy must urgently face, including the Natural Language Processing (NLP) community. While recent years have seen increasing work revolving around climate-centric discourse, crucial environmental and ecological topics outside of climate change remain largely unaddressed, despite their prominent importance. Mainstream NLP tasks, such as sentiment analysis, dominate the scene, but there remains an untouched space in the literature involving the analysis of environmental impacts of certain events and practices. To address this gap, this paper presents EcoVerse, an annotated English Twitter dataset of 3,023 tweets spanning a wide spectrum of environmental topics. We propose a three-level annotation scheme designed for Eco-Relevance Classification, Stance Detection, and introducing an original approach for Environmental Impact Analysis. We detail the data collection, filtering, and labeling process that led to the creation of the dataset. Remarkable Inter-Annotator Agreement indicates that the annotation scheme produces consistent annotations of high quality. Subsequent classification experiments using BERT-based models, including ClimateBERT, are presented. These yield encouraging results, while also indicating room for a model specifically tailored for environmental texts. The dataset is made freely available to stimulate further research.
Sensitive Content Classification in Social Media: A Holistic Resource and Evaluation
The detection of sensitive content in large datasets is crucial for ensuring that shared and analysed data is free from harmful material. However, current moderation tools, such as external APIs, suffer from limitations in customisation, accuracy across diverse sensitive categories, and privacy concerns. Additionally, existing datasets and open-source models focus predominantly on toxic language, leaving gaps in detecting other sensitive categories such as substance abuse or self-harm. In this paper, we put forward a unified dataset tailored for social media content moderation across six sensitive categories: conflictual language, profanity, sexually explicit material, drug-related content, self-harm, and spam. By collecting and annotating data with consistent retrieval strategies and guidelines, we address the shortcomings of previous focalised research. Our analysis demonstrates that fine-tuning large language models (LLMs) on this novel dataset yields significant improvements in detection performance compared to open off-the-shelf models such as LLaMA, and even proprietary OpenAI models, which underperform by 10-15% overall. This limitation is even more pronounced on popular moderation APIs, which cannot be easily tailored to specific sensitive content categories, among others.
Multimodal Named Entity Recognition for Short Social Media Posts
We introduce a new task called Multimodal Named Entity Recognition (MNER) for noisy user-generated data such as tweets or Snapchat captions, which comprise short text with accompanying images. These social media posts often come in inconsistent or incomplete syntax and lexical notations with very limited surrounding textual contexts, bringing significant challenges for NER. To this end, we create a new dataset for MNER called SnapCaptions (Snapchat image-caption pairs submitted to public and crowd-sourced stories with fully annotated named entities). We then build upon the state-of-the-art Bi-LSTM word/character based NER models with 1) a deep image network which incorporates relevant visual context to augment textual information, and 2) a generic modality-attention module which learns to attenuate irrelevant modalities while amplifying the most informative ones to extract contexts from, adaptive to each sample and token. The proposed MNER model with modality attention significantly outperforms the state-of-the-art text-only NER models by successfully leveraging provided visual contexts, opening up potential applications of MNER on myriads of social media platforms.
CrisisMMD: Multimodal Twitter Datasets from Natural Disasters
During natural and man-made disasters, people use social media platforms such as Twitter to post textual and multime- dia content to report updates about injured or dead people, infrastructure damage, and missing or found people among other information types. Studies have revealed that this on- line information, if processed timely and effectively, is ex- tremely useful for humanitarian organizations to gain situational awareness and plan relief operations. In addition to the analysis of textual content, recent studies have shown that imagery content on social media can boost disaster response significantly. Despite extensive research that mainly focuses on textual content to extract useful information, limited work has focused on the use of imagery content or the combination of both content types. One of the reasons is the lack of labeled imagery data in this domain. Therefore, in this paper, we aim to tackle this limitation by releasing a large multi-modal dataset collected from Twitter during different natural disasters. We provide three types of annotations, which are useful to address a number of crisis response and management tasks for different humanitarian organizations.
Real-Time Community Detection in Large Social Networks on a Laptop
For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.
