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| # OPS-SOP-020: Client Onboarding Process | |
| **Effective Date:** 2025-09-01 | |
| **Revision:** 1.1 | |
| **Owner:** Customer Success Department | |
| ## 1. Purpose | |
| This Standard Operating Procedure (SOP) defines the phased approach for onboarding new clients. The objective is to provide a consistent, high-quality experience that drives rapid time-to-value and sets the foundation for a long-term, successful partnership. | |
| ## 2. Phase 1: Pre-Onboarding (Sales Handoff) | |
| This phase begins as soon as a client contract is signed. | |
| - **Trigger:** "Closed-Won" opportunity in Salesforce. | |
| - **Action:** The Account Executive (AE) completes the **Sales-to-CS Handoff Form** in Salesforce. This form includes: | |
| - Key client stakeholders and their roles. | |
| - The client's primary business objectives and pain points. | |
| - Any specific promises or commitments made during the sales process. | |
| - **Assignment:** A Customer Success Manager (CSM) is automatically assigned based on territory and capacity. | |
| ## 3. Phase 2: Kickoff & Discovery (Week 1) | |
| - **Action:** The assigned CSM reaches out to the client's primary contact within 2 business days to schedule an official **Kickoff Call**. | |
| - **Kickoff Call Agenda:** | |
| 1. Introductions and role definitions. | |
| 2. Review of client's goals and desired outcomes. | |
| 3. Establish and agree upon key success metrics (KPIs). | |
| 4. Outline the onboarding timeline and next steps. | |
| 5. Identify key users for training. | |
| - **Output:** A shared **Success Plan** document is created by the CSM and sent to the client for approval. | |
| ## 4. Phase 3: Implementation & Training (Weeks 2-4) | |
| - **Account Setup:** The CSM provisions the client's account and performs initial configuration based on the Success Plan. | |
| - **Training:** The CSM schedules and delivers tailored training sessions for the client's team. This typically includes: | |
| - An "Admin" session for account administrators. | |
| - A "User" session for general users. | |
| - **Technical Support:** The CSM can loop in a Solutions Engineer for complex integrations or data migration needs. | |
| ## 5. Phase 4: Value Realization & Handover (Weeks 5-12) | |
| - **Regular Check-ins:** The CSM conducts bi-weekly check-in calls to monitor progress against the Success Plan, answer questions, and provide proactive guidance. | |
| - **First Value Review (Day 90):** The CSM schedules a formal review with the client to demonstrate the value realized to date, measured against the initial KPIs. | |
| - **Transition to Support:** After the 90-day review, the client is transitioned to the general support queue for day-to-day issues, though the CSM remains the strategic point of contact. | |
| ## 6. Tools & Documentation | |
| - **Salesforce:** For sales handoff and tracking client health. | |
| - **Gainsight:** For managing the Success Plan and CSM activities. | |
| - **Confluence:** For internal and external knowledge base articles. | |
| ## 7. Revision History | |
| - **v1.1 (2025-10-22):** Added a phased approach, specified handoff triggers, and detailed the tools used. | |
| - **v1.0 (2025-09-01):** Initial version. | |