Post
294
Do you think domain-specific embedding fine-tuners are needed?
I've been working with embeddings for marketing use cases and noticed something: most embeddings don't get marketing concepts very well. They're trained in general-purpose ways.
The Issue I'm Seeing
When I search marketing content with general embeddings:
"organic growth" returns farming articles
"conversion funnel" matches industrial equipment
"brand lift" doesn't connect to campaign effectiveness
Marketing jargon like CAC, ROAS, CTR aren't properly understood
My Question
Do you think domain-specific embeddings are needed for marketing?
Some thoughts:
Marketing has its own vocabulary and concept relationships
General models trained on Wikipedia/web crawl miss these nuances
But is fine-tuning worth the effort vs just using more retrieval tricks?
Quick Example
I fine-tuned all-mpnet-base-v2 on ~1000 marketing concept pairs and saw 15-20% better retrieval accuracy. But I'm curious:
Has anyone else tried this for marketing or other domains?
When do you think domain-specific embeddings are actually necessary vs overkill?
Are there better approaches I'm missing?
https://huggingface.co/blog/Sri-Vigneshwar-DJ/why-your-marketing-rag-system-needs-domain-specifi
I've been working with embeddings for marketing use cases and noticed something: most embeddings don't get marketing concepts very well. They're trained in general-purpose ways.
The Issue I'm Seeing
When I search marketing content with general embeddings:
"organic growth" returns farming articles
"conversion funnel" matches industrial equipment
"brand lift" doesn't connect to campaign effectiveness
Marketing jargon like CAC, ROAS, CTR aren't properly understood
My Question
Do you think domain-specific embeddings are needed for marketing?
Some thoughts:
Marketing has its own vocabulary and concept relationships
General models trained on Wikipedia/web crawl miss these nuances
But is fine-tuning worth the effort vs just using more retrieval tricks?
Quick Example
I fine-tuned all-mpnet-base-v2 on ~1000 marketing concept pairs and saw 15-20% better retrieval accuracy. But I'm curious:
Has anyone else tried this for marketing or other domains?
When do you think domain-specific embeddings are actually necessary vs overkill?
Are there better approaches I'm missing?
https://huggingface.co/blog/Sri-Vigneshwar-DJ/why-your-marketing-rag-system-needs-domain-specifi